Showcase’s Post

Creating an event that truly tells a brand’s story takes careful planning, a strategic vision, and the right team. I always remind my clients to focus on what they want their audience to walk away with—what lasting impression they want to leave. It’s about crafting an experience that resonates long after the event ends and taps into their senses. I had the opportunity to share my thoughts on this with Joy Schoffler in a recent interview. If you’re interested in hearing more about how we use experiential design to bring brands to life, check out the full interview.

Change and consistency are constant features I balance as a business leader. The need to change is inevitable, but overcorrecting for it can be as bad as ignoring it. I've massive admiration for Bob Iger. His ability to temper ambition with a steadiness and emotional consistency is something strive for in my leadership. Blending the management of creatives with a diverse production and consultancy capability, I like to see the echoes of our business in the lessons he's shared during his time at The Walt Disney Company. Hopefully not straying too far into delusions of grandeur when I do. I often return to Iger's insight "Innovate or die, and there’s no innovation if you operate out of fear of the new or untested.” Embracing challenges is something we've done much more of recently, and it's paid off. Confident in our creativity and capability as a team. But this confidence only comes from consistency. A consistent commitment to quality, and service, and the time honoured principles passed down through our business since 1989. Whilst I resonate far more with Mr Iger, Jeff Bezos' insight on change is a balancing force I often come back to for clients and in our own company. "I very frequently get the question: What's going to change in the next 10 years?' (...) I almost never get the question: 'What's not going to change in the next 10 years? And I submit (...) that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time." After a period of intense and often forced change, I believe the biggest challenge now is tempering the strategic strength found in consistency, with the ability to embrace innovation where it matters. It's been an extraordinary ride for the last couple of years, and hopefully we'll all hold on throughout another novel year ahead for many businesses. With a big thank you to Norfolk Director Magazine for allowing us to share a little insight into our evolution as Image Experiential. Well done to Eleanor Loveday for the excellent work facilitating this too. #Business #Leadership #Marketing #Innovation Denise Burnett Iain Cosham Image Development

A lesson in rebranding an 9-year-old company. When we first considered rebranding from our name Tech Circus to Iconic, I wasn’t entirely convinced that Iconic was the right new name. It felt boastful, almost like we were trying too hard to make a statement about ourselves. After exploring hundreds of other options, I returned to Iconic with a new perspective: it wasn’t about us being Iconic. It was about making our events Iconic. It wasn't a statement. It was a mission. Since the rebrand, everything has shifted: our business, culture, and goals. The name became more than just a title; it’s now the standard we aim for in everything we do. Here are some real examples of how it has changed our company. 🕘 Morning meetings: How do we elevate our events from average to truly Iconic is a common topic. 💬 Client conversations: "We need to work on a cheaper budget." Well, then we can’t deliver something Iconic. Quality first, always. (Spoiler: they come back.) 👂 Criticism: "If your event isn’t fully accessible, how can it ever be Iconic?" Inviting this attendee feedback pushes us to constantly raise the bar. 🎨 Attendee experience: Every event is treated like a design project; every touchpoint. Will our attendees walk away and say that it was "iconic". Rebranding to Iconic was the best decision we ever made. It gave us a mission: to pursue excellence relentlessly. It’s not about being "good enough." We’ve moved away from mediocrity and focus only on the exceptional. The journey to making an event Iconic isn’t immediate. It’s built over time through trial and error. But when you get there, you know it. A brand name alone doesn’t mean much. What truly gives it power is the mission behind it. #rebranding #businessgrowth #excellence #events #eventprofs #leadership #designthinking #mission

Title: A Mantra to Live By At the end of the day, an event’s true success lies in the stories it sparks. The final curtain might fall, but the memories remain long after. And longer these conversations continue, longer the event is actually never over. This is one of the big reasons why our jobs feel immensely fulfilling. Mason Cooley once said ‘An event is not over until everyone is tired talking about it’. It’s a mantra we live by at work. And it’s also something we hope to better - by creating events that make memories for its attendees. So that they never tire talking about it. #EventsWithImpact #eventmanagementskills #cbsmagic #cbsevents #eventplanning #eventmanagement #eventprofs #branding #marketing #corporateevents #liveevents #eventdesign #eventstyling #eventstrategy #eventtrends #eventinspiration #eventexperts #eventmarketing #CreatingMemories

At the heart of our dynamic industry that brings people together, staying ahead is the name of the game. As planners, brand managers or venues, your stakeholders are undoubtedly seeking guidance on the latest emerging trends to elevate their success. At Creative Hire, we get it, and we’ve done this trend forecasting for you! Our team of experts is thrilled to share the top five trends we're predicting will elevate your events and exhibition success in the new year. Because in this diverse and dynamic industry, success isn’t just about keeping up – it’s about leading the way. Ready to stay ahead? Read the latest at the link https://hubs.la/Q02k-pDr0 #CreativeHire #CreativeHireInsights #CHInsights #InsightArticles #Insights #Trends #EvolvingTrends #ChangingLandscape #EventExcellence #CreativeHireTrends #Exhibitions #EventProfs

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report

🎯 𝗧𝗵𝗲 𝗔𝗺𝗯𝗮𝗻𝗶 𝘄𝗲𝗱𝗱𝗶𝗻𝗴 𝘄𝗮𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻—𝗶𝘁 𝘄𝗮𝘀 𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆! What can businesses learn from such an event? • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Aligning with the right brands and vendors to create a larger impact. • 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Smart investment in areas that matter—whether it's event design or business operations. • 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Every detail spoke volumes about luxury, reflecting a strong brand strategy. • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: It’s all about creating unforgettable moments that resonate with your audience. What’s your take on applying these strategies to your business? 💭 #BusinessStrategy #BrandPositioning #CustomerExperience #StrategyMatters #ResourceAllocation #BusinessSuccess #EventStrategy #LeadershipInsights #AmbaniWedding #StrategicPartnerships

✨Hello July! ✨As we step into the heart of summer, it’s the perfect time to rejuvenate your brand and business strategy. At Brand New Consultants, we offer comprehensive solutions designed to enhance your operations and elevate your brand identity. Whether you’re looking to streamline processes, develop strategic plans, or maximize your business potential, our experienced consultants are here to guide you every step of the way. Let’s make this month a turning point for sustainable growth and lasting success. Ready to transform your ideas into reality? Let’s embark on this journey together. #HelloJuly #BrandNewConsultants #BusinessGrowth #BrandStrategy #SummerSuccess

As we enter the final quarter of the year, it’s time to ask—do you have the strategy in place to close 2024 on a high note? Whether it’s amplifying your brand presence or executing an exceptional event, The Rock It! Co. is here to partner with you for success. Let’s make this quarter your best yet—connect with us for a consultation! #Q4Strategy #BusinessGrowth #BrandBuilding #EventPlanning #RockItCo #YearEndSuccess