What started as an eight-person Dallas Cowboys "Meet the Team" activation with fans choosing to meet five players through augmented reality at five stadium locations - quickly turned into a powerful, repeatable concept. Soon, we saw the same brief hitting our desks day in and day out, aiming to bring this simple yet effective activation to UK stadiums. Building on the success of the Dallas Cowboys, we took this experience to the next level with our 50-person “Meet the Team” activation for Man City. Looking for creative campaign ideas for the 2025 sports season? Tune into our latest podcast episode for insights, now available on Spotify and YouTube! Spotify: https://lnkd.in/egXvQdhg YouTube: https://lnkd.in/ezeJ86aw #MakeItExperiential #MakeItMemorable #SuperBowl2025 #SixNations2025 #WorldCup2025 #ExperientialMarketing #SportsMarketing #MarketingPodcast
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As 2024 is winding down, here are some insights from the StubHub 2023 Year in Live Experiences, which asks these questions: Did you know #TaylorSwift fans caused ACTUAL earthquakes at #concerts? Messi's Miami Inter Miami CF move triggered ticket sales from 90 countries in 72 hours? In our latest Tickets to Travel podcast episode, we're unpacking the incredible phenomenon that was 2023 in live events. The numbers from 2023 are staggering: * 73% of StubHub's top 10 sales dominated by female artists * 80% surge in international #ticket purchases * Women's volleyball outpacing National Football League (NFL) attendance? The game has changed. Live events aren't just entertainment anymore - they're cultural movements reshaping travel patterns and consumer behavior. Listen now to discover: * How the Eras Tour revolutionized event economics * Why women's sports are having their breakthrough moment * What this means for the future of live entertainment Tune in to the full episode! www.tttpod.com Apple Podcasts: https://lnkd.in/ebGWgxXP Link to the StubHub International Report: https://lnkd.in/ek5_ApcC Thoughts? What was YOUR biggest live event moment of 2023? #LiveEvents #Entertainment #TaylorSwift #WomenInSports #BusinessTrends #Innovation #TravelIndustry #ConsumerBehavior #XPOTRAVEL #TTTPOD AEG Presents F1 Experiences
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With over 5 million lifetime athlete registrations... Today's guest is Matt Kurowski, President of i9 Sports. i9 was recently recognized as one of the Most Profitable Franchises of 2024 and is impacting millions of youth athlete families across the country. 𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬: 🎙 1️⃣ Giving families options 2️⃣ Staying Relevant as a Leader 3️⃣ Insights on the Future of Youth Sports Check out the full episode here: https://lnkd.in/ei8AFBCm Awesome overview clip from the podcast👇
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As 2024 is winding down, here are some insights from the StubHub 2023 Year in Live Experiences, which asks these questions: Did you know #TaylorSwift fans caused ACTUAL earthquakes at #concerts? Messi's Miami move triggered ticket sales from 90 countries in 72 hours? In our latest Tickets to Travel podcast episode, we're unpacking the incredible phenomenon that was 2023 in live events. The numbers from 2023 are staggering: * 73% of StubHub's top 10 sales dominated by female artists * 80% surge in international #ticket purchases * Women's volleyball outpacing National Football League (NFL) attendance? The game has changed. Live events aren't just entertainment anymore - they're cultural movements reshaping travel patterns and consumer behavior. Listen now to discover: * How the Eras Tour revolutionized event economics * Why women's sports are having their breakthrough moment * What this means for the future of live entertainment Tune in to the full episode! www.tttpod.com Apple Podcasts: https://lnkd.in/ebGWgxXP Link to the StubHub International Report: https://lnkd.in/ek5_ApcC Thoughts? What was YOUR biggest live event moment of 2023? #LiveEvents #Entertainment #TaylorSwift #WomenInSports #BusinessTrends #Innovation #TravelIndustry #ConsumerBehavior #XPOTRAVEL #TTTPOD AEG Presents F1 Experiences
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“High Performance isn’t a team of teams—it’s ONE team.” 🎙️ Legendary S&C Coach Bob Alejo dives into what makes great teams truly collaborative and how to integrate sports science effectively on our latest episode of the Voices of Valor! With over 40 years of experience in the MLB, NCAA, and the Olympics, Bob shares insights from working with the world’s best. Unlocking Athletic Excellence with Bob Alejo | Voices of Valor Podcast #5 ⚡ YouTube - https://lnkd.in/gqnGASnQ How have you effectively implemented the high-performance model in your organization? Let us know in the comments! 💪 #alejo #highperformance #sportsscience #sports #strengthandconditioning #valorvision
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Great to discuss how alternative revenue streams can be designed and built, to help offset major change to traditional commercial models, with Cale Vennum from the Chicago Cubs and James Emmett from Leaders in Sport. Listen now for our take on the £25 billion question: 'how much ticketing revenue are you leaving on the table' and hear from Cale on how we work together to unlock additional revenue and engagement for the Cubs franchise.
How much ticketing revenue is your league leaving on the table? It's a question that plays into 'Model making', a new series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport. viagogo's Matthew Drew provided some context recently at #LeadersWeek London by running the rule over some of the biggest sports leagues in the world, including the Premier League, NFL and NBA, with some stark examples of the opportunity that's being left on the table. ⤵️ Tune in to the full episode via the link in the comments below or from your #podcast platform. Featuring Cale Vennum, SVP at the Chicago Cubs, and Leaders Editorial Director James Emmett.
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Ticketing remains a much under-exploited revenue and data opportunity. US ticketing giant StubHub is investing in this area to provide rightsholders and venue owners with additional yield, revenues and data. Matthew Drew covered well at this session at Leaders in Sport
How much ticketing revenue is your league leaving on the table? It's a question that plays into 'Model making', a new series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport. viagogo's Matthew Drew provided some context recently at #LeadersWeek London by running the rule over some of the biggest sports leagues in the world, including the Premier League, NFL and NBA, with some stark examples of the opportunity that's being left on the table. ⤵️ Tune in to the full episode via the link in the comments below or from your #podcast platform. Featuring Cale Vennum, SVP at the Chicago Cubs, and Leaders Editorial Director James Emmett.
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If you'd like to follow along on my and Alison Brown's journey to Paris 2024--and if you need a water cooler to talk Olympics and Paralympics with, please follow my podcast! We'll keep you up to date on all the news you need to know to have the best time watching the Games! #Olympics #Paralympics #podcast
It's 108 days until the Paris 2024 Olympics! If you love the Games--particularly the business side of them, we're the podcast for you!
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The latest episode of the CIM Marketing Podcast is out now! 🎧 With Euros fever, followed by the Paris Olympics and Paralympics, we discuss brand partnerships for a sporting summer. Tune in to learn: 🔑 The key elements that make a great sports brand partnership 🛠️ Tools to enhance fan interaction and experience 🚀 How to navigate and overcome challenges in sports partnerships Listen now: https://bit.ly/3S0IL2D #BrandPartnerships #CIMPodcast #CIMMarketingPodcast
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As fast and efficient as a Nascar race, a first glimpse live from NAB Show of the challenges of hot and cold content management at the leading motor racing company. It goes fast with Perfect Memory ;) #podcast #knowledgeoperatingsystem #contentmanagement #datamanagement #reasoningAI #data #content #sport
How does NASCAR, the major motorsports league in the USA, expertly handle their sport's content and turn massive data into real business assets? Tune in to the latest #KnowBetter podcast episode, live from the NAB Show, and dive into the insights of Chad Larter, NASCAR's Senior Director of Technical Operations. Learn how they build their brand and transform sporting events into unforgettable emotional journeys by enhancing content workflows and optimizing distribution and monetization strategies. ▶ Catch it now on Spotify: https://lnkd.in/dH6WJbST #MediaSportAssetManagement #BrandBuilding #LiveEvent #SportLeagueIssues #KnowledgeOperatingSystem #DataStrategy #ContentMonetization #Archives
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Check this out - - Tom Ochoa and David Birch bringing us a bite size sports business pod! This is exactly the conversation that can be used in Sports Business Class to kickoff a week or a lesson. Fantastic conversation discussing the big topics in this space. For this episode a few of the big topics to discuss in a Sports Business class - Brand x Athlete partnerships. What are the best partnerships between athlete and brand? What makes the relationship work? Who has the most to gain - company or athlete? - Launching a new brand. It can be a little like paddling out as a surfer. You need to put the work in and push through the breaking waves to get out and be in position to capitalize on the moment. What could Sun Day Red do to position itself for the long term? What are the pros and cons to be tied closely to an athlete for the long run? - What are some examples of notable athletes that have swapped brands? Have these moves been successful? Look forward to the next pod. University of Oregon Lundquist College of Business UO Sports Product Management Master’s Program Temple University's School of Sport, Tourism and Hospitality Management Fox School of Business at Temple University UCLA Anderson School of Management Portland State University - School of Business Jesuit High School Portland Beaverton School District #sportsbusiness #sportsbiz #sundayred #sportsmarketing #sportsmanagement
CEO & Founder - Endurance Zone | Leading engagement, rewards & loyalty software - for Large Corporates, Governing Bodies, Gyms, Fitness Apps, Sports Teams |
Next up on ‘What’s The Deal With Sports” 🏌️♂️⚽️🏓 Myself and Tom Ochoa are talking Tiger Woods and his new brand ‘Sun Day Red’ 🔴 With the Masters a couple of weeks away it appears unlikely that Tiger will be teeing it up😳 We all know by now Tiger and Nike have parted company. So Tom and I dive into the reasons and discuss if Sun Day Red will be a success?? Tiger has made a staggering amount of money from his Nike contracts so why now……? Let us know you thoughts on the episode and please give us a subscribe on YouTube or a review on Spotify / Amazon 🙏🏼 Link to episode 🔗⬇️ https://lnkd.in/dg4GBwke #tigerwoods #sundayred #taylormade #taylormadetour #pga #themasters #spotifypodcasts #sportsbusiness #sportsmarketing #fitnessindustry #golfindustry #outdoorindustry #fittech #sportstech Ollie Stone Dave McCartney James McLaughlin
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