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What started as an eight-person Dallas Cowboys "Meet the Team" activation with fans choosing to meet five players through augmented reality at five stadium locations - quickly turned into a powerful, repeatable concept. Soon, we saw the same brief hitting our desks day in and day out, aiming to bring this simple yet effective activation to UK stadiums. Building on the success of the Dallas Cowboys, we took this experience to the next level with our 50-person “Meet the Team” activation for Man City. Looking for creative campaign ideas for the 2025 sports season? Tune into our latest podcast episode for insights, now available on Spotify and YouTube! Spotify: https://lnkd.in/egXvQdhg YouTube: https://lnkd.in/ezeJ86aw #MakeItExperiential #MakeItMemorable #SuperBowl2025 #SixNations2025 #WorldCup2025 #ExperientialMarketing #SportsMarketing #MarketingPodcast

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