WebEngage’s Post

𝑬𝒗𝒆𝒓 𝒘𝒐𝒏𝒅𝒆𝒓𝒆𝒅 𝒉𝒐𝒘 𝑮𝒓𝒐𝒖𝒖 𝒃𝒐𝒐𝒔𝒕𝒆𝒅 𝒊𝒕𝒔 𝒖𝒔𝒆𝒓 𝒓𝒆𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝒃𝒚 17% 𝒘𝒊𝒕𝒉 𝑾𝒆𝒃𝑬𝒏𝒈𝒂𝒈𝒆? 𝑯𝒆𝒓𝒆’𝒔 𝒕𝒉𝒆𝒊𝒓 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒔𝒕𝒐𝒓𝒚! 🌟 Grouu , a gourmet baby food brand, set out to tackle challenges like high drop-offs and manual marketing inefficiencies. By partnering with WebEngage, they transformed their user engagement strategy and achieved remarkable results. 🚀 Key Wins: 🔹 33% Increase in Monthly Active Users 🔹 28% Boost in Added-to-Cart Conversions 🔹 57% Conversion Rate for Initiated Checkouts With WebEngage’s advanced automation, personalized campaigns, and on-site surveys, Grouu streamlined its processes, re-engaged customers, and scaled growth like never before. 💡 A heartfelt thank you to Natalia Imelda and the Grouu team for trusting us to be a part of your incredible growth journey! 🙌 Want to dive deeper? Download the #impactstory via the link in the comments. 👇 #RetentionSimplified🚀 #CustomerEngagement #UserRetention #GrowthMarketing #WebEngage

Absolutely thrilled to be part of the inaugural cohort of RiSE: Mastery in Retention by WebEngage! Key Takeaways: Payback Period: This metric is a great alternative to CLTV for tracking customer value. A shorter payback period ensures quicker recovery of marketing and CAC investments, creating a virtuous cycle for reinvesting in business growth. MECE framework to segment user cohorts (time-based, behavior-based, demographic) and define funnel stages (awareness, consideration, conversion, engagement, retention, churn) with distinct actions (onboarding, engagement, retention, re-engagement) for comprehensive OTT platform retention strategies. Personalized User Journeys Each user has a unique journey and must be treated accordingly. If they don’t respond to your strategies, it’s crucial to iterate and adjust your approach. A huge thank you to Sankalp Rohatgi for the invaluable insights and to Harshit Manocha, Shantanu Saha, Chirag Parmar, and the entire WebEngage team for organizing this. Excited for more sessions and to keep progressing with #SORMRise2024! #LearningJourney #CustomerRetention #WebEngage #BusinessGrowth #MarketingInsights

I didn’t realize cohorts were this simple to understand and implement until Suraj Shetty brought this to light during the 3rd session of the RisE program by WebEngage. 🌟 He explained how customers within the same segment of behavioral and demographic characteristics can be very different people with different intentions for using your product. That’s where cohorts come into play. 🔍 Cohorts are basically groups of users who perform the same or similar actions or experience (segments) during any particular time period. 🕒 Cohorts = Segment + Time period Cohort analysis is a method to study the behavior and performance of a specific group of users over time. 📈 Key data points needed for the analysis include: Segments 🔄 Time Periods 📆 Metrics (KPIs) 📊 With cohort analysis, you can determine acquisition channels, user retention, and revenue retention month-over-month (MoM). Using segments, you can identify which groups of customers are the most profitable and align well with the company. 💡💰 Suraj Shetty also emphasized the importance of understanding the voice of the customer and how beneficial it can be for the brand, leading to higher retention. 🎤❤️ Interesting and excited to see what the rest of the program holds for me to learn. 🚀 #SORMRise2024

Learning from Session 5 of #SORMRise2024 Last Saturday, I attended another engaging session from WebEngage's RISE program, led by Harleen Bhatti Here are some key takeaways: 🔍 Finding Incremental ROI: Understanding and measuring incremental ROI is essential. Incremental ROI focuses on the additional revenue generated that wouldn't have occurred without the marketing intervention. This metric helps in optimising marketing spends, improving customer experience, and boosting overall marketing efficiency and profitability. 🧪 Experimentation & Testing: Iterative testing is fundamental. The process involves forming a hypothesis, testing it, analysing the results, and then iterating. Techniques like A/B testing, control groups, and universal control groups are important to identify what truly drives incremental returns. 📈 Optimising Abandoned Cart Conversions: Explored strategies to recover abandoned carts by understanding funnel stages, optimising nudge times and personalising communication based on user behaviour segments. For instance, testing different nudge times (e.g 4 hours vs. 6 hours) and channels (e.g. SMS for new users vs. WhatsApp for high-value users) can significantly impact conversion rates. 🛠️ Building Robust Attribution Models: Attribution is about assigning credit to various marketing touchpoints in a customer’s journey. Both single-touch (first-click, last-click) and multi-touch attribution models have their place, depending on the business context. For example, first-touch is great for brand awareness, while last-click suits longer sales cycles. 💡 Leveraging Data for Insights: Effective use of data to build and test hypotheses is crucial. Regularly revisiting and refining strategies based on data insights can lead to continuous improvement in marketing performance. 🔄 Life Beyond A/B Testing: While A/B testing is valuable, evolved systems now employ multivariate tests, allowing for more nuanced insights. For example, testing multiple variants of headers, footers, and key visuals simultaneously can lead to a more comprehensive understanding and optimisation. Thanks to Harshit Manocha ✨ Chirag Parmar and Shantanu Saha for such an insightful session. #WebEngage

Gain valuable insights from industry experts on how to create personalized experiences and leverage data to cultivate lasting user relationships. Discover the secrets to converting first-time users into loyal brand advocates. 🚀 💥 This panel of experts includes: Keziah Husselbee, Product Marketing Specialist at Adobe Jelena Zbijowski, Head of CRM & Product Marketing at Blinkist Roma Rey, Head of CRM at ParshipMeet Group Robert Vaternam, Senior CRM Manager at Freeletics Jon Genovard, Senior CRM Manager at ShareTheMeal Join this panel featuring experts from leading companies to learn how to: 🧑🏽💻Build features that drive long-term user engagement. 📊 Leverage data to personalize user experiences. 🌟 Convert first-time users into loyal, lifelong advocates. ❌ Minimize churn and maximize customer lifetime value. #APSBerlin #userengagement #appgrowth #CLV To watch the complete video, click on the Business of Apps link below: https://lnkd.in/dmpt8fza

🚀 Introducing WebEngage’s New and Improved Funnel Analytics! 🚀 Get ready to take your funnel analysis to the next level with our latest upgrades! From customizing funnel steps 🛠 to gaining granular insights 🔍  we've made it easier than ever to optimize every stage of your user journey. 💡 New Features: ⚡ Streamlined UI for faster access ✏ Rename funnel steps for better clarity ⏱ ‘Completion Time’ & ‘Split by’ options for detailed insights Curious about how this can drive conversions and unlock growth? 📈 Write to us at product@webengage.com to take a demo! 🔥 #WebEngage #FunnelAnalytics #DataDrivenGrowth #MarketingOptimization #RetentionSimplified 🚀

We're at the MarTech Summit event at Convene if you fancy having a chat about customer engagement and retention. MoEngage might just be the solution you've been searching for.    And if you're considering switching marketing platforms, my colleague Chris S. will give a presentation at 3:25 today that will show you how SoundCloud successfully switched to MoEngage in just 12 weeks! #martech #technology #innovation #customerengagement #customers

Loyalty is more than just points—it's about creating meaningful, lasting connections with your customers. At NextBee, we craft loyalty programs that drive real results: Customized Activities: Engage customers with actions like referrals, reviews, and social sharing. Targeted Segments: Personalize rewards and communication based on customer lifecycle stages. Dynamic Rewards: Motivate with flexible points, gamification, and a variety of reward options. Seamless Communication: Keep your brand top-of-mind with lifecycle-based emails, SMS, and more. Ready to turn your customers into loyal advocates? Let’s connect and explore how we can elevate your loyalty strategy! #CustomerLoyalty #BrandAdvocacy #NextBee #LoyaltyPrograms

Loyalty is more than just points—it's about creating meaningful, lasting connections with your customers. At NextBee, we craft loyalty programs that drive real results: Customized Activities: Engage customers with actions like referrals, reviews, and social sharing. Targeted Segments: Personalize rewards and communication based on customer lifecycle stages. Dynamic Rewards: Motivate with flexible points, gamification, and a variety of reward options. Seamless Communication: Keep your brand top-of-mind with lifecycle-based emails, SMS, and more. Ready to turn your customers into loyal advocates? Let’s connect and explore how we can elevate your loyalty strategy! #CustomerLoyalty #BrandAdvocacy #NextBee #LoyaltyPrograms

It's time to move beyond the "Link in Bio" feature and make the customer journey smoother! 😃 Simplifying this journey is crucial for enhancing user experience and boosting conversions. Each additional step can cause drop-offs, but automation tools can make it easier for customers to engage with your offers. With tools like DM automation 💬, customers can complete actions directly within the app, reducing friction and increasing engagement. No more navigating out of posts and hunting for links. Automation lets you serve your audience instantly, from signing up for offers to entering your email system, making the journey seamless and efficient. 🌟  Do you use DM automation tools? If so, comment 👇with your favorite one. #customerexperience #customerengagement #businessowners #socialmediastrategy #contentmarketingstategies #b2bdigitalmarketing