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No/Low Alc Entrepreneur | Strategist | Marketer | MBA Candidate

Several interesting points in this interview w/ Melkon Khosrovian (Thanks for taking the time Melkon!) 🛋️🍹 Relaxation positioning "It really brings up the question, what is the purpose of a cocktail? We settled on the cocktail occasion being to transition people from work mode to relax mode... that’s why we tell our retail partners that they should be in the same section as alcohol, because they do the same thing as liquor and they are used in the same way." 💲🔍 Justification for NA pricing "...with non-alc cocktails, customers have to really enjoy the taste in order to drink them, which means we make them with high-quality ingredients and that costs more...I think they’re (retailers are) seeing that these products garner a higher price-point because the clients that are looking for this stuff are more sophisticated." 💡🏭 The need for smaller organizations to innovate "As a little company, you have to deliver more than you charge. We have to out-deliver on quality and value, so we do it through innovation in terms of production and flavor development." Author: Ferron Salniker Source: BevNET.com, Inc. #nonalcoholic #nonalcoholicdrinks #nonalcoholiccocktails #nonalcoholicspirits https://lnkd.in/g_qZaCSj

“What is the purpose of a cocktail?”: Six Questions with Greenbar Distillery

“What is the purpose of a cocktail?”: Six Questions with Greenbar Distillery

bevnet.com

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