Did you know nearly half of Europe's electricity is consumed by the 8 billion electric motors in operation across the continent? Optimising their energy use is key to reducing costs and our carbon footprints. Variable speed drives (VSDs) and soft starters are two smart solutions to control motor power consumption, but which should you choose? Soft starters: Ideal for applications needing smooth, gradual acceleration and torque control during start/stop cycles. They reduce inrush current, minimise mechanical stress and are more cost-effective for larger motors where speed control isn't critical. Variable speed drives (VSDs): Perfect when full motor speed control is needed. VSDs can adjust motor power in real-time, providing significant energy savings in operations like manufacturing, where varying speeds can reduce overall energy consumption. Choosing the right solution depends on your application’s needs, but both options offer a path to lower energy consumption and reduce operational costs. https://bit.ly/3MIcZnO #VSD #SoftStarter #WEGInnovation