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Looking to engage with scientists and researchers based on their behaviours, interests and needs? Whether it's from a microscale or a global perspective, our audience is our focus. Since 2008, ResearchGate has been building an engaged community of active researchers and decision-makers. With first-party data across countries, disciplines, and seniority levels, we can help you target your campaigns to address the everyday challenges of specialized audiences. Let us be your strategic partner in connecting with the scientific community. Contact me to find out more about our audience. Let's talk! #digitalmarketing #marketingandadvertising #scientificcommunity #researchgate

Social intelligence is a qualitative research method that uses social, behavioral, and emotional signals within data to find the right way forward. We break down how you can use it to uncover your stakeholders' voices and use their sentiments and expectations to inform your mission and goals, and align with your audience. https://hubs.li/Q02_ZvT20

Read my recently published article titled "Understanding The Emergence And Impact Of Social Media Platforms." This article explores the origins and evolution of social media, evaluating its impact on long-held family values and larger societal dynamics. https://lnkd.in/dBBDuewz

The number of times I have heard local media outlet managers – and international development teams – say “we know what people really watch/listen to/click…” is astounding. Credible audience research is critical to 1) learning what target audiences actually do; and 2) crafting content that meets audiences where they are, with information they want to consume. Thoughtful piece from Nieman Journalism Lab about learning audience behaviors raises an excellent reality: People lie. Professional audience research data – viewer ratings for television, audience retention for social media videos, average engagement time for websites and apps – should instruct and shape creative and newsroom content choices. “Smart people sitting around a table” making decisions is better when becoming “Smart people with credible audience data” making informed decisions. #internationaldevelopment #mediadevelopment #medialiteracy #factchecking #disinformation

CAIS is excited to announce the publication of an Innovative IS Research Article, "Exploring the Effects of Societal Cynicism on Social Media Dependency", by Stefano Za, Federica Ceci, and Francesca Masciarelli, of the University “G. d’Annunzio” of Chieti-Pescara, IT, Lea Iaia, University of Turin, IT, and Eusebio Scornavacca, Arizona State University. The abstract: "The Social Media landscape is characterized by constant and rapid changes, with new platforms emerging in the market and existing ones evolving by integrating new features. Amidst this dynamic environment, the phenomenon of Social Media Dependency (SMD) has become particularly salient. This study seeks to explore individual usage behavior on Social Media with a specific focus on SMD. In contrast to previous research that predominantly examines Social Media addiction, our emphasis lies on the utilitarian, rational, and goal-oriented aspects of Social Media usage. We analyze the impact of individual attitudes on SMD by integrating expectancy-value theory with media system dependency theory. Specifically, this paper investigates how one particular social axiom construct – Societal cynicism – influences SMD, taking into account the variations in the usage patterns between two widely used Social Media platforms: Facebook and YouTube. Through the development and validation of a research model, this research aims to shed new light on understanding the dependency phenomena within the context of Social Media." Keywords include: Societal Cynicism, Social Media Platform, Social Axioms, Social Media Dependency. Cite as: Za, S., Ceci, F., Masciarelli, F., Iaia, L., & Scornavacca, E. (2024). Exploring the Effects of Societal Cynicism on Social Media Dependency. Communications of the Association for Information Systems, 55, 154-177. DOI:10.17705/1CAIS.05506 Read the full article here, in Vol. 55 of CAIS in the AIS eLibrary: https://lnkd.in/ePpKKA8j Browse all Volume 55 articles here: https://lnkd.in/eRxbfty3 Follow us on LinkedIN (https://lnkd.in/gj-SfbC7), Facebook (https://lnkd.in/gASAh3PK), YouTube (https://lnkd.in/eeHxqvMn), and on X, @AIS_CAIS. #management #leadership #education #bigdata #datascience #computerscience #data #datamining #analytics #businessintelligence #technology #management #IS #research #informationsystems #mis #managementinformationsystems #teaching #pedagogy #ISeducation #AI #ML

Did you know you can also follow us on a number of different social media platforms in addition to LinkedIn? We remain on X but we also have a presence on Bluesky as @behaviourresuk.bsky.social If you are also on #Bluesky please join the #behaviouralscience starter pack initiated by Susan Michie to connect with those that have an interest in behavioural science. It's a simple way to find those with similar research interests and to share insights, findings and events of interest. Go to: https://lnkd.in/eFgyferA

This semester, I am taking #DCIMCapstone in order to complete my Digital Communication, Information & Media Minor (DCIM). Whilst researching the effects of social media and constant connectivity on the way we interact with the world and each other for my capstone project, I came across this article from the Reuters Institute, "Echo Chambers, Filter Bubbles, and Polarisation: A Literature Review." The article sheds light on how social media shapes the flow of information and can potentially deepen divisions within society by creating echo chambers—spaces where we only hear views that align with our own. For my blog project, I plan to explore this dynamic and its impact on civic engagement and social discourse. The article discusses how the algorithms that drive social media platforms often reinforce users’ pre-existing beliefs, which can contribute to increased polarization. This is a concern I want to address, but I also want to look at the other side of the coin—how social media has allowed for broader civic participation. Platforms have played an important role in organizing social movements, enabling people to engage in causes they care about in ways that were previously inaccessible. This topic is particularly interesting to me as I’ve seen how social media can both unite and divide. On one hand, it connects people to communities that they may not have found otherwise, but on the other, it can trap users in a bubble of information that limits diverse perspectives. Feel free to take a look at the article below and let me know what you think!

This seems true for many news outlets these days: Confirmation bias is also related to the psychological utility that consumers receive from news that validates their personal ideology, such as pleasure or satisfaction [6]. Add to this the enjoyment afforded by entertaining soft news treatments of traditionally hard news topics, and news stories fashioned as entertainment become a source of psychological utility. It is important to understand the concepts behind soft and hard news as many FN stories employ soft news tactics. Hard news is straight-forward, facts-only, verifiable news while soft news generally takes a humanistic view, often highlighting tales of individual heroics and injustice or impacts on local communities [20]. Soft news effectively influences behavior with appealing stories [15]. When soft news expands to hard news, we see the “Oprah Effect” where people are swayed by celebrities, especially those who peddle soft news along with lifestyle entertainment [18]. The transformation of hard news into entertainment via soft news strategies is a strong factor in enabling FN. Nearly all news is now presented in a considerably “softer” format than in previous decades as news agencies analyze which formats earn the most clicks [18, 45]. Citation: George, J., Gerhart, N., and Torres, R. 2021. “Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature,” Journal of Management Information Systems (38:4), pp. 1067–1094. (https://lnkd.in/gZtEseFp). #journalism #media #newsmedia #news #fakenews #misinformation #disinformation #malinformation

In today's digital age, social media platforms have become our go-to sources for news, entertainment, and connection. What is an Echo Chamber? An echo chamber is an environment where a person encounters information or opinions that reflect and reinforce their own beliefs. Social media algorithms play a significant role in this by curating content based on our past behaviors and preferences. The Impact of Echo Chambers 1. Polarization: By consistently exposing us to like-minded opinions, echo chambers can deepen divides and increase polarization. This can make constructive dialogue and understanding between different groups more challenging. 2. Confirmation Bias: Echo chambers reinforce our existing beliefs, making us more likely to accept information that confirms our views and dismiss information that contradicts them. This can hinder our ability to think critically and objectively. 3. Spread of Misinformation: Within an echo chamber, unchecked ideas can circulate freely, increasing the likelihood of misinformation spreading. Without exposure to differing perspectives, false narratives can gain traction and be accepted as truth. How to Break Free from the Echo Chamber 1. Seek Diverse Sources: Actively seek out and engage with a variety of news sources and perspectives. Follow accounts and pages that challenge your viewpoints to ensure a well-rounded understanding of issues. 2. Be Algorithm-Aware: Understand that social media algorithms are designed to keep you engaged by showing you content you are likely to agree with. Make a conscious effort to diversify your feed by liking, sharing, and commenting on content that presents different viewpoints. 3. Engage in Meaningful Dialogue: Engage in conversations with individuals who hold different perspectives. Approach these discussions with an open mind and a willingness to listen and learn. 4. Improve Media Literacy: Develop your media literacy skills to better identify biased information and resist the influence of echo chambers. Learn to critically evaluate sources and seek out credible, evidence-based information. Being conscious of the echo chambers we inhabit is crucial for personal growth and societal harmony. By actively seeking diverse perspectives and engaging in open, respectful dialogue, we can break free from the confines of our echo chambers and foster a more informed, connected, and empathetic community. #EchoChamber #MediaLiteracy #SocialMediaAwareness #DiversePerspectives #CriticalThinking #BreakTheBubble #StayInformed #BalancedView #OpenDialogue #FightMisinformation #AlgorithmAwareness #ExpandYourMind #ThinkOutsideTheBox #InformationIntegrity #BroadenHorizons

🌟 Seeking Participants for My Master's Dissertation Survey 🌟 Hello LinkedIn community, 🎓 I'm conducting research for my master's dissertation and need your help! If you are between the ages of 12 and 27, please take a few minutes to fill out this survey. Your insights and feedback are crucial to my study. 📊✍️ 🔗 Survey Link: https://lnkd.in/d2pndzdj Thank you in advance for your participation and support! 🙏✨ #Survey #Research #Dissertation #AcademicResearch #MastersDissertation