West Loop Community Organization’s Post

WE MADE ITTT! 🎉 Our new brand and website are finally out! Now, I know it doesn't seem that big of a deal but here's the thing – Doing work for yourself or your own brand is freaking tough. Shipping it out into the world is even tougher. When we're building something we truly care about, we lose all sense of what "good enough" means. I always wondered why. Why is it so smooth to do things for others, but so difficult to do it for ourselves? And the only explanation I have for this – is heart. When we work on a project we're so passionate about, we're giving it a part of ourselves. The work becomes an extension of us. That all sounds lovely, but it also means any criticism that comes our way can feel like a personal attack. Exposing yourself like that (even if through a project) can be terrifying. But we do it anyway, because we know that it's the only way we can create value. In our eyes, brands have the power to become belonging spaces where people with similar sets of values and vision can come together. This community is going to be different for each brand. As for andhuman, we're for founders and change-makers who are obsessed with what they do. Obsessed with wanting to help and make an impact. They have a vision and a calling to bring something to life and gather the right people around it. These people, our team, our clients, are brave. They're ready to expose themselves and show up because they know it's ultimately not about them. Thank you to EVERYONE who has been part of the andhuman journey, to our a m a z i n g team, our clients, and supporters. I feel deeply grateful to have you in my corner. And finally – come on in to our home! Where we use business as a source for good, and where above all, we're proud to be creative, innovative... andhuman. https://www.andhuman.co/

// Amplifying Voices When design meets social purpose, transformation follows. We're thrilled to unveil QARI's new digital identity! As part of this partnership, we created a brand that echoes their commitment to elevating immigrant voices across the USA. The refreshed website (www.qariusa.org) is designed to be a platform that amplifies QARI's impact story. Our approach focused on creating an intuitive, warm, and engaging experience that mirrors QARI's community-centered ethos, making their vital services more accessible to those who need them most. What makes this transformation special is how it maintains the soul of QARI's work while giving it a contemporary voice. Every element, from the color palette to the user journey, is crafted to reflect both the boldness of their mission and the warmth of their community approach. We wish everyone in the QARI team years of success in fulfilling their mission. #digitalforgood #nonprofitdesign #brandtransformation #webdesign #immigrantvoices #communityimpact #socialchange #designforsocialgood #userexperience #brandstrategy #inclusivedesign #studiocarbon #socialimpact #designthinking #brandingdesign

It’s my birthday, let’s celebrate! My first ever post – with new business goals, fresh vibes, and a lil’ birthday courage – I’m reintroducing myself and my brand: Klarity. Named after me, Klara, but more importantly, it's all about that crystal-clear vision I bring to every brand. Quick Re-Intro: 👋 I'm Klara, and I run a graphic design studio that works with brands that care. I collaborate with businesses who are serious about sustainability and genuinely give a damn about their mission. Why I’m obsessed with these clients: Their passion is contagious. They genuinely care about their impact, and I help them shine even brighter. 🌟 My mission? Take branding stress off their plate so they can change the world. Why work with me? – 20+ years in the game means I know the ropes and can help you shine. – I’ve worked with iconic agencies like Ogilvy Czech and Clemenger BBDO Wellington, plus amazing local businesses like Red Witch Pedals (cheers to Benjamin Fulton), YOYO Design By Kiwis (shoutout to Todd Hayvice) and The Pet Centre (Jane Dee, you legend!). – We’re crafting a story. Your brand deserves to stand out, not just exist. TL;DR – I bring Klarity to your brand, taking it from blurry to shining, so you can focus on what you do best. ✨ 🤓 Curious? Check out the link in my bio or slide into my DMs. Let’s chat – branding, biz, your ideas, or just to say hey! 💬 If we’ve worked together, show some love! Comment, like, or reach out – always down for a catch-up. Here’s to more trips around the sun, and more brands finding their spark! 🌟

Branding Tips That Your Brand Should Follow (Before visual branding, strong pillars are essential) Building these pillars requires a  deep understanding of your brand Here’s how you can build a growth-driven brand: 1/ Finalize your  ⤷ Values, Mission, and Vision 2/ Finalize your  ⤷ Personality: audience, competitors, and brand feel 3/ Finalize your  ⤷ Tone of Voice: colors, fonts, and design style Now you have a blueprint to design your brand. The only remaining part is to make it visually attractive. Remember: A strong foundation can lead to results. Start investing in building strong pillars today! ﹏﹏﹏﹏﹏﹏ ♻️ REPOST this to help other CREATORS  & FOUNDERS 𝗗𝗠𝘀 are always open for help P.S. Do you have a team or a solopreneur??

Building a brand is an undervalued art. It starts with creating a standard. For yourself, your business, your line of work. Whatever it may be, what are you not willing to sacrifice? Many times it falls under a mixture of categories: Quality of product - what does it need to sound, taste, smell, look, or feel like before presenting to the customer? Customer/Client experience - how do you want people to feel when they’ve done business with you? Culture - how do you invest in your team? Is iron sharpening iron? I remember when I came up with the concept for Little Philly’s Water Ice. I needed to keep our standards and product true to its roots. Punxutawney Phil plays into our mascot (Philly Punx) being used to determine how much longer we have until spring (water ice season). Water Ice, slang to the Philadelphia area, describes the melt-in-your-mouth icee treat light years ahead when compared to its snow cone counterpart. And “Little Philly’s”, an abbreviation of the water ice home town - Philadelphia - shortened to represent a “Little piece of Philadelphia”. Now when our trailer drives around the community, our brand resonates with customers from all over and they know when they see that groundhog, “There’s nothing as nice as Little Philly’s Water Ice!” Find your non-negotiables, don’t settle for less, and invest in your standards! Matthew 5:14 “You are the light of the world. A town built on a hill cannot be hidden.”

I do encourage everyone to dream big, but I keep putting boundaries around myself. Maybe because I do not have enough time to talk about myself. Maybe because that is my comfort zone. Two years back I started making portfolio updates and some videos online, and my inbox flooded. I am very much used to being behind a pile of work, not DMs and calls. So, after a week I caved. If there are 20 people in the room and even if there is no competition, I’ll be the quiet one. I’ll talk when needed. I am modest (not shy) that way. On days, when I get into a talk about what all you do, I get – you don’t act like it – glares. And on the other days. I don’t even get into that talk if the person doesn’t ask. Why get into the trouble of a long long long self-appreciation (basically uncomfortable) talk when you can have the quiet bliss? The point is, I’ve finally (read it seems like, might hate everything in a week and rework) compiled all of my work and you might keep seeing tini-tiny bits and pieces here.   Brand Identity designed for Blossom Floral Co.

I've seen many brands struggle to stand out because they don’t emphasize what makes them unique but not because they lack quality. Here are 5 ways to show customers your brand is different right from the landing page: Highlight your unique selling points (USPs) → Explain the benefits customers will get by choosing your brand. → Use bold headlines to grab attention. Use testimonials and reviews → Showcase positive feedback from real customers. → Include photos or videos to make testimonials more engaging. Show behind-the-scenes content → Give a peek into your production process or company culture. → Humanize your brand by showing the people behind it. Use high-quality visuals → Invest in professional photography and design. → Make sure your landing page looks polished and trustworthy. Curious to know how you make your brand stand out. Anything working exceptionally well? ♻️

Our mission is to make sameness extinct in real estate. And as part of our brand development process, we give clients a peak into their "sea of sameness" ... All the ways their competitive set has moved to the middle. It's pretty insane: -Same naming conventions -Same value propositions -Same social content -Same events -Same websites -Often the exact same stock photography We get an audible gasp every single time we reveal the sameness. It's hard to believe how we're effected by our competitors – how much we do the same stuff because it's comfortable. The takeaway: design for the intersection of what you're best at, what your customers are missing, and the changing tides of culture. That's where the opportunity lives. Stay away from what everyone else is doing. ✌️

✨ Branding Enters the Season of the Witch ✨ As we step into 2025, it’s fascinating to see how mystical and witchy aesthetics are taking center stage in branding and design. This article from Creative Boom dives deep into the allure of the occult, highlighting how brands are channeling symbolism, storytelling, and magic to captivate modern audiences. At Sadie’s Shotgun, our Southern Gothic and witchy cottagecore space thrives on these themes. We’re always inspired by the ways brands and creatives weave heritage, mysticism, and storytelling into unforgettable experiences. Check out the article and let me know: How do you think this trend will evolve in the coming years? Are we all embracing our inner magic? 🔗 [https://lnkd.in/eXg4dcdt Insert link here] #Branding #DesignTrends #WitchAesthetics #SouthernGothic #CreativeMarketing

Dear LinkedIn Community, I'm thrilled to announce a significant milestone for Brand Brooder - the launch of our new logo. This visual identity encapsulates our mission to incubate and nurture innovative business ideas into market leaders. The Design: Our logo features "Brand Brooder" in a font that's both bold and inviting, set against a backdrop of blue, symbolizing trust and confidence. It's designed to be memorable and versatile across all media. Your Expertise Needed: As professionals in your fields, your feedback is crucial. Does the logo convey professionalism? Is it memorable? Would it catch your eye in a sea of brands? Why Engage? Your insights will help refine our brand's visual identity, ensuring it resonates not just with us, but with our target audience of innovators and entrepreneurs. How to Contribute: Share your thoughts in the comments or send me a direct message. Your professional perspective could shape the future of Brand Brooder. Next Steps: After gathering your feedback, we'll make any necessary tweaks. The finalized logo will then represent us in all our endeavors, from digital content to physical merchandise. A Call to Action: Engage with this post, not just to help refine our logo, but to be part of a community that values innovation, growth, and the nurturing of new ideas. Thank you for your time and expertise. Let's hatch the future of branding together! George Smith Founder, Brand Brooder