We couldn't be more grateful for Landor. From the day we received a phone call asking "how can we get involved in the community" to the day we sat with the creative team unveiling our new branding it's been an incredible journey! Landor brought the West Loop Community Organization to the present and forefront truly representing the West Loop. WLCO was formed in 1991 and over the years have grown and adapted to the needs of the community but we can't do it alone. What is necessary for people to understand is just how truly important it is to get involved on a hyper local level. Change happens when you get involved, gather together and do some good. We focus on community engagement, safety enhancements and cleanliness. That happens in various forms such as holding free or low cost self defense classes, clean & greens, our first annual Holiday Stroll and the award winning street festival Taste of Randolph bringing over 60,000 people to the West Loop over Father's Day weekend. Send us a note if you want to get involved, participate, or partner. Please send Landor some love. They are incredibly talented, witty, and simply good humans. Read on.
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I do encourage everyone to dream big, but I keep putting boundaries around myself. Maybe because I do not have enough time to talk about myself. Maybe because that is my comfort zone. Two years back I started making portfolio updates and some videos online, and my inbox flooded. I am very much used to being behind a pile of work, not DMs and calls. So, after a week I caved. If there are 20 people in the room and even if there is no competition, I’ll be the quiet one. I’ll talk when needed. I am modest (not shy) that way. On days, when I get into a talk about what all you do, I get – you don’t act like it – glares. And on the other days. I don’t even get into that talk if the person doesn’t ask. Why get into the trouble of a long long long self-appreciation (basically uncomfortable) talk when you can have the quiet bliss? The point is, I’ve finally (read it seems like, might hate everything in a week and rework) compiled all of my work and you might keep seeing tini-tiny bits and pieces here. Brand Identity designed for Blossom Floral Co.
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It’s my birthday, let’s celebrate! My first ever post – with new business goals, fresh vibes, and a lil’ birthday courage – I’m reintroducing myself and my brand: Klarity. Named after me, Klara, but more importantly, it's all about that crystal-clear vision I bring to every brand. Quick Re-Intro: 👋 I'm Klara, and I run a graphic design studio that works with brands that care. I collaborate with businesses who are serious about sustainability and genuinely give a damn about their mission. Why I’m obsessed with these clients: Their passion is contagious. They genuinely care about their impact, and I help them shine even brighter. 🌟 My mission? Take branding stress off their plate so they can change the world. Why work with me? – 20+ years in the game means I know the ropes and can help you shine. – I’ve worked with iconic agencies like Ogilvy Czech and Clemenger BBDO Wellington, plus amazing local businesses like Red Witch Pedals (cheers to Benjamin Fulton), YOYO Design By Kiwis (shoutout to Todd Hayvice) and The Pet Centre (Jane Dee, you legend!). – We’re crafting a story. Your brand deserves to stand out, not just exist. TL;DR – I bring Klarity to your brand, taking it from blurry to shining, so you can focus on what you do best. ✨ 🤓 Curious? Check out the link in my bio or slide into my DMs. Let’s chat – branding, biz, your ideas, or just to say hey! 💬 If we’ve worked together, show some love! Comment, like, or reach out – always down for a catch-up. Here’s to more trips around the sun, and more brands finding their spark! 🌟
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Please Avoid Direct Design Replication! Hi LinkedIn Fam, I wanted to address a concern that has been on my mind recently. It has come to my attention that there have been instances where my brand identity has been replicated by others. While imitation can be flattering, it's important to respect each other's creative efforts and intellectual property. When I crafted my brand identity, it was a reflection of my vision and values. I understand that inspiration can strike from various sources, but directly copying designs undermines the originality and authenticity we all strive for in our businesses. I want to emphasize that I'm here to support everyone. If you ever find yourself in need of ideas or guidance, please don't hesitate to reach out. Let's work together to cultivate unique and distinct identities for our brands. Additionally, I must highlight the importance of respecting intellectual property rights. Copying designs without permission can lead to legal ramifications, including copyright claims. Let's uphold ethical standards and foster a community of innovation and collaboration. Thank you for your understanding and cooperation. Let's continue to create and innovate while respecting each other's creative endeavors. Happy Designing:)
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Branding Tips That Your Brand Should Follow (Before visual branding, strong pillars are essential) Building these pillars requires a deep understanding of your brand Here’s how you can build a growth-driven brand: 1/ Finalize your ⤷ Values, Mission, and Vision 2/ Finalize your ⤷ Personality: audience, competitors, and brand feel 3/ Finalize your ⤷ Tone of Voice: colors, fonts, and design style Now you have a blueprint to design your brand. The only remaining part is to make it visually attractive. Remember: A strong foundation can lead to results. Start investing in building strong pillars today! ﹏﹏﹏﹏﹏﹏ ♻️ REPOST this to help other CREATORS & FOUNDERS 𝗗𝗠𝘀 are always open for help P.S. Do you have a team or a solopreneur??
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I've seen many brands struggle to stand out because they don’t emphasize what makes them unique but not because they lack quality. Here are 5 ways to show customers your brand is different right from the landing page: Highlight your unique selling points (USPs) → Explain the benefits customers will get by choosing your brand. → Use bold headlines to grab attention. Use testimonials and reviews → Showcase positive feedback from real customers. → Include photos or videos to make testimonials more engaging. Show behind-the-scenes content → Give a peek into your production process or company culture. → Humanize your brand by showing the people behind it. Use high-quality visuals → Invest in professional photography and design. → Make sure your landing page looks polished and trustworthy. Curious to know how you make your brand stand out. Anything working exceptionally well? ♻️
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✨ Branding Enters the Season of the Witch ✨ As we step into 2025, it’s fascinating to see how mystical and witchy aesthetics are taking center stage in branding and design. This article from Creative Boom dives deep into the allure of the occult, highlighting how brands are channeling symbolism, storytelling, and magic to captivate modern audiences. At Sadie’s Shotgun, our Southern Gothic and witchy cottagecore space thrives on these themes. We’re always inspired by the ways brands and creatives weave heritage, mysticism, and storytelling into unforgettable experiences. Check out the article and let me know: How do you think this trend will evolve in the coming years? Are we all embracing our inner magic? 🔗 [https://lnkd.in/eXg4dcdt Insert link here] #Branding #DesignTrends #WitchAesthetics #SouthernGothic #CreativeMarketing
'It may be woo woo, but it might just work': Branding enters the season of the witch
creativeboom.com
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// Amplifying Voices When design meets social purpose, transformation follows. We're thrilled to unveil QARI's new digital identity! As part of this partnership, we created a brand that echoes their commitment to elevating immigrant voices across the USA. The refreshed website (www.qariusa.org) is designed to be a platform that amplifies QARI's impact story. Our approach focused on creating an intuitive, warm, and engaging experience that mirrors QARI's community-centered ethos, making their vital services more accessible to those who need them most. What makes this transformation special is how it maintains the soul of QARI's work while giving it a contemporary voice. Every element, from the color palette to the user journey, is crafted to reflect both the boldness of their mission and the warmth of their community approach. We wish everyone in the QARI team years of success in fulfilling their mission. #digitalforgood #nonprofitdesign #brandtransformation #webdesign #immigrantvoices #communityimpact #socialchange #designforsocialgood #userexperience #brandstrategy #inclusivedesign #studiocarbon #socialimpact #designthinking #brandingdesign
New Look, Same Mission! QARI is excited to announce our new brand identity! Over the past year, we have been working with our team, branding committee, and a design firm named Studio Carbon to redefine QARI’s look. We wanted a look that was modern and appealing, but still captured the dedicated and enthusiastic spirit that people recognize in QARI. Our new Megaphone logo speaks to the driving motivation for QARI’s work over the past 23 years: “Amplifying Voices and Empowering Transformations”. Centered on voicing the aspirations of immigrants, our new design identity aims to reinforce the boldness and warmth behind our community-centered approach to creating meaningful change. Since our founding in Quincy, QARI has grown to provide 24 unique programs and events across Massachusetts, New York, and Rhode Island. Over the coming months, we are excited to roll out our new brand identity through improved storytelling, sharing the impact that our programs have on immigrant communities across these regions. Thank you to our branding committee (Lily Hsu, Lily Chu, Dr. Atif Adam, Maria Fruci), Itika Gupta and the Studio Carbon team, our staff and all our supporters! We’re excited to bring you along to a new chapter in our journey as QARI. Philip Chong Emily Canner Dottie Murphy (Dambreville) Letty Liu Ligia Diaz Rasika Kale Hang Le Ngo, Psy.D. Karen Lewis DeMetrick Ashley Adrien Yulan Li Clara Cepeda Siman Zhu, MPH Julie Zhu Lian Xue Fareeda Nabi
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The devil's in the details. And this is also true for your personal brand ⤵ 🌟 I love (!) incorporating detail shots in my personal branding photoshoots whenever I can. A lot of times they don't need that much preparation and can be created with a few simple items - or even nothing at all. They are creative, can show a different perspective and can be highly effective for your personal branding strategy. Even though they are one of the most underrated types of branding images out there. Detail shots ▶ make any website more interesting through a in-depth image variety ▶ highlight your personal connection to your target audience ▶ show how much your care So let's get inspired! Name your brand and detail in the comments - we can also help each other come up with great ideas for details shots. Let's go ⬇
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One second is all it takes for your design to fail. And the stakes are high: → Lost profits → Loyalty declines → Loss of credibility → Quality appears poor Good design makes people feel connected instantly: → Creates identity and recognition → Builds trust and loyalty → Creates community → Evokes emotions Invest in good design. Observe how it impacts your audience. You're not just creating a product. You're crafting an experience. ♻ Repost if you found this helpful Follow Shaina for more on design that sells.
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Meet Tingly! 🚀 We've got some exciting news to share – Orange Films and Fiks Film are joining forces. Today, we are not only merging our two brands, but also our collective 15 years of expertise in film, motion, and storytelling. This is more than a merger; it's the beginning of a new chapter we strongly believe in. We are evolving into a creative agency focused on socially relevant storytelling that engages the senses and brings people together. We are moving away from digital disconnect to explore what it truly means to be human: to feel, to connect, and to fully engage our senses. We will be employing our creative skills not just to create more screen time content but to create more engaging and powerful experiences that last. Think of us for any creative work, advice, campaigns, events, or activations. We’re here to make cool stuff that looks amazing and resonates deeply. Tingly. Open your mind, tickle your senses. 👀 Special thanks to our design agency: maan - identity. design. content. Ruud van den Boogaart Aniek Frölke, Darius van Haastrecht And of course, all our colleagues!
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