West Midlands Fire Service’s Post

If you have never organised a Child's Birthday Party before choosing the venue can be one of the most stressful aspects. Having hosted literally hundred's of children's parties we share our top tips on choosing a venue in this blog. https://lnkd.in/en_Csd_Q

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

🍀✨ Wishing you a day filled with luck, laughter, and the joy of the Irish! Happy St. Patrick's Day from all of us at Voixly! 🌈🎉 #HappyStPatricksDay #StPatricksDay #Voixly #Instagram #SocialMediaStrategy #ContentStrategy #DigitalStrategy #SocialMedia #DigitalMarketing

Our June issue is HERE, including lots of options for your summer nights, from outdoor dining and night hikes to concerts and movies under the stars. In addition, read how local leaders helped turn #Juneteenth into a community-wide celebration, how true believers keep the beat of jazz and support musicians, and how #privatebarrel options are changing how we drink, and so much more!

Come learn about the lastest software and tooling

https://lnkd.in/ektrPjf2 PASTORS: Workshop Reminder - Discover the successful Disney strategies of "imagineering" and learn how to apply them to grow and enhance your ministry and missions.

Overview of the program I will be part of this week.

If you can’t attend the first two events in person, add the 7 Mighty Moves Book Study to your calendar! Real gems that immediately impact classroom practice!

I will be joining industry leaders and experts to delve into the integration of ESG factors into strategic execution. #Sustainability #ESG #StrategyExecution #Innovation #SustainableGrowth

Spent the weekend playing with Udio, and after making 60 “songs,” have learned a lot and finally published one track. Some thoughts: - The sound quality is better than Suno and it feels like you get more fine-grained control. But Suno seems to make catchier music more easily, and also does longer songs. - Getting good tracks from Udio involves experimenting with things like genre tags, extending songs in either direction, and using custom lyrics both to update vocals and insert directions like [guitar solo]. - You also need patience! Getting good stuff can take a few generations. Think of it like jamming with friends, and riffing off each other. - It’s great for imagining new genres and seeing what they sound like. The attached, for example, blends Louisiana blues and dubstep. - I can see this leading to a lot of musical experimentation. I think there will be some great new songs that come directly out of Udio, but also artists incorporating it into music and video in ways beyond just generating and publishing. Overall, I feel like this will lead to more, not less, musical creativity. https://lnkd.in/gNrQz8TP