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If the thought of AI has you feeling uneasy, know that you're not alone. Many professionals worry about the impact of artificial intelligence on their careers, fearing they might be replaced. Yet, AI can also be an incredible ally in our quest for efficiency and effectiveness at work. Research indicates that when used consistently, AI can save the average entrepreneur an hour a day—something I've certainly experienced! This is why you won't want to miss the upcoming DPAA Women's Empowerment Initiative (WE.DOOH) event next Tuesday on how harnessing AI can boost your confidence and impact at work. Talon's Head of Marketing, Laurie McAllister will kick it off with words of wisdom on her journey to #fearlessness, then I will lead a new Wet Cement workshop on actionable ways you can leverage AI. I'm also excited to moderate a panel with insightful leaders from across the #DOOH industry, and learn from Hivestack by Perion CMO Kira LeBlanc, Vistar Media SVP Marketing Leslie Lee, Infillion CMO Laurel Rossi and Daktronics' Joni Schmeichel. Thanks DPAA CEO Barry Frey and Ajay Durani for your support of this important initiative--now in it's 6th year! Contact the DPAA for registration information, if you haven't signed up yet. Looking forward to seeing many of you there and diving deep into the transformative power of AI! #womensupportingwomen #ooh #digitalmedia #advertising #AI #wedooh

Today's AI speaking line up! Tune in for what you need great humans. Register for free: womenwhoai.com. You will have access to 8 revolutionizing interviews with female pioneers in AI Innovation. I'm on at 12pm talking through the wellbeing of AI as we shepherd in a new era, and have a gift to all attendees - a Founder's Wellness Kit from The Bolognese Philosophy. Here's the line up: 8 am PDT/ 11 am EST: Allison Bergamo - Marketing Innovation With AI 9 am PDT/ 12 pm EST: Brittany Long - Maximizing Your Life and Business with AI 10 am PDT/ 1 pm EST: Yifat Cohen - Unleashing Time For Creativity and Innovation 11 am PDT/ 2 pm EST: Elaine Turso - AI Empowered Business Strategies 12 pm PDT/ 3 pm EST: Kaz Maurice O'leary - AI Integration: More Than Just Tools 1 pm PDT/ 4 pm EST: Lori Keefer - Tranformative Storytelling With AI 2 pm PDT/ 5 pm EST: Ashley Alexander - Fempowered AI Workflows for Business 3 pm PDT/ 6 pm EST: Elizabeth Goede - Branding Innovation With AI With Kelley Tenny, Curriculum and AI Expert #WomenWhoAI

Dove is shaking things up once more! Their latest idea and campaign execution are spot-on. Did you know, according to Dove's Global State of Beauty report, half of women with low body esteem would trade a year or more of their lives to reach their ideal appearance or body size? (Check it out here: https://lnkd.in/d-sTYbSH) It's mind-blowing! But Dove didn't stop there. In today's world full of AI, it's super important to understand the biases that might affect those Gen AI tools. That's why they've come up with the Real Beauty Prompt Playbook. It's a cool guide (https://lnkd.in/dfAcKnfC) with easy tips on creating images that really represent true beauty across popular AI platforms. So nice to see advertising like this. Nice one Dove! 🌟👏 #RealBeauty #InclusiveAI

Shining the spotlight on changemaker Nyome Nicholas-Williams in Dove ‘s powerful campaign “The Code” One of the biggest threats to the representation of real beauty is AI, predicted to be 90% of the content online by 2026. AI-generated content perpetuates unrealistic beauty standards and lacks representation, and even when women and girls know the images are fake or AI-generated, 1 in 3 feel pressure to alter their appearance when exposed to these visual representations. @Dove’s “The Code” campaign reflects on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive. The campaign does this by showcasing the irreversible change Dove has already made even for AI, creating a universal code for changing beauty. Let’s #keepbeautyreal... Even in AI. Head to Dove.com/KeepBeautyReal to find out more. #KeepBeautyReal #LetsChangeBeauty #DoveSelfEsteemProject #Dove #representation #Talentmanagement #diversityandinclusion #aibeauty

Last week, Collectively’s Chief Innovation Officer, Natalie Silverstein, joined an all-star panel at PRWeek & Campaign's inaugural #AIDeciphered conference to discuss “Content, Creators, and AI,” alongside Salma A. (Founder, Qreates) and Leslie Koch (SVP, Creators and Social Strategy, TelevisaUnivision). The conversation focused on how leaders across industries are embracing AI and its impact on the creative process. Key takeaways: - AI isn’t just a tool—it’s a new mindset. To fully harness its potential, we need to change how we approach our work. - Encouraging experimentation with AI in the workplace is key. Teams are looking for the green light from leadership to explore and innovate. - Human creativity and taste remain crucial in maintaining authenticity and brand distinctiveness, even as AI becomes more prevalent. Natalie emphasized the importance of a solid brand identity when using generative AI tools and the value of having humans involved in the process to ensure content stays true to the brand. It’s clear that AI is shaking up the industry, but there’s no one-size-fits-all approach. We’re excited to continue exploring how AI can enhance creativity while keeping authenticity at the core. #AI #ContentCreation #InfluencerMarketing #Innovation #GenerativeAI #AIDeciphered

📰 AI News - Women AI leaders are taking the spotlight in the rise of AI agents and tackling biases in influential ways. At the inaugural Women in AI Summit, key insights focused on overcoming challenges faced by women in tech, advancing AI ethics, and the immense potential of AI to transform industries. As AI continues to shape the future of marketing and technology, it's inspiring to see women driving this revolution and paving the way for more inclusive innovation. Are you a marketer or entrepreneur looking to leverage AI-driven strategies or optimize your business with AI tools? Follow us on LinkedIn for updates, insights, and tips on navigating the evolving world of AI marketing. 🚀 #AI #WomenInAI #MarketingTech #AILeaders

The future is female! The video below, "Women Leaders Harnessing AI for Marketing Excellence" by The Female Quotient features a panel discussion with female leaders on the impact of AI in marketing. They discuss how AI enhances personalized customer experiences, optimizes marketing campaigns, and fosters innovation. The conversation also addresses the importance of ethical AI usage and the need for diverse perspectives to create inclusive AI solutions. Women are disproportionately affected by the use of AI. To ensure they are not left behind as AI advances, it is crucial to create equal opportunities for women to contribute data and insights into AI systems. This will help in building more inclusive and fair AI technologies. This is why I wrote my article - It is NOT a Man's World: How Women in Marketing Can Make AI Work for them. If you haven't already read it, I described the different ways in which Women can get involved and develop personal skills to help them make AI their own. https://buff.ly/4cxjLrf Give it a read! #marketing #women #AItips

Daily AI Digest 📰🔥: International Women’s Day: What it takes to innovate in the age of Gen AI The theme for this year’s International Women’s Day, Count Her In: Invest in Women. Accelerate Progress, sets the tone for fostering authentic change in the dynamic landscape of today's data-driven environment. As the last third-party cookie crumbles and privacy laws tighten, Generative AI is ushering in a new era of innovation and adaptation. Insights from exceptional women thought leaders in marketing shed light on the potential of Gen AI: Lisa Gately, Principal Analyst at Forrester, emphasizes the importance of understanding Gen AI capabilities and leveraging them for content creation, audience engagement, and personalization. Julie Shainock, Managing Director Travel, Transport & Logistics (TTL) at Microsoft, highlights how Gen AI can revolutionize the travel industry by delivering personalized experiences and enhancing operational efficiency. Adiela Aviram, Cookieless Marketing Transformation Practice Leader at Deloitte Digital, acknowledges that while Gen AI will enable marketers to focus on strategic areas of work, the human element will always be crucial in delivering exceptional customer experiences. Joyce Gordon, Head of Generative AI at Amperity, emphasizes the significance of high-quality data to power Gen AI systems and drive competitive differentiation. Teresa Sperti, Founder & Director of Arktic Fox, predicts a whirlwind of change in the adoption of Gen AI within marketing platforms. From a small business owner's perspective, embracing Gen AI can be a game-changer in driving innovation, enhancing customer experiences, and staying competitive in a rapidly transforming marketing landscape. Credit: Joyce Gordon #InternationalWomensDay #GenAI #MarketingInnovation #DataDriven #SmallBusinessOwners

Are we “good girls”? Let's talk about "taking shortcuts" with AI. No one thinks twice about using Google Docs instead of a typewriter. No one doubts a doctor for using digital X-rays instead of film plates. No one judges a runner for using a smart watch to track their pace and heart rate. Yet research shows high-achieving women are significantly less likely to use AI. One researcher hypothesized that it could be the "good girl thing." It's the belief that we must "go through the pain" and "do it on our own." Meanwhile, our male colleagues aren't wrestling (as much) with these self-imposed restrictions. They're simply leveraging AI to work smarter, advance faster, and create more impact I understand the hesitation. Change isn't easy, and new technology can feel overwhelming at first. I've talked about this before (https://lnkd.in/gtv9K3RE) and have had several thoughtful conversations about it in recent weeks. I'm sharing my perspective here not to prescribe, but to open a dialogue and learn from each other. A research study shows that women use AI 16-20% less than men. Maybe it's worth questioning that inner voice that says we must "earn it the hard way." The truth is, our worth isn't measured by how much unnecessary struggle we go through. Using AI responsibly isn't about cutting corners. It's about choosing to work smarter, not harder. It's about respecting our time and energy, wherever we are in our journey with these tools. We don't get extra points for doing things the hardest way possible. Let's focus on creating impact while supporting each other along the way. Thoughts? #AIGenderGap #AIAdoption #ResponsibleAI #EthicalAI GrowthPath Partners

Imagining a Hopeful Future with AI On October 12th in Bend, Oregon, we will open the doors to The Imagining Summit—an event that aims to seed a better future through the collaborative exploration of AI's potential to amplify human creativity, culture, and understanding. At the Imagining Summit, we aim for productive imagination—the process of envisioning possibilities that extend beyond our current experience. Through creative exploration and collaboartive discussion, we seek to shift perspectives and imagine a path to a hopeful future with AI. Together, we will craft a new vision and design philosophy for human-machine collaboration—in which AI serves as a Mind for our Minds, amplifying humanity's creativity, culture, knowledge, trust, values, fun, play, and understanding of the world. We will synthesize this work into a collectively authored report shared after the Summit, with the hope of catalyzing change. We acknowlege the profound, even existential, risks presented by adopting AI. We reject the utopian AI rhetoric, fear Big Tech's fantasy to make machines that replace us, and worry about the impact of the unthinking AI hypesters and influencers. While we believe it is important to reveal and address these problems and challenges, we also believe it is important to imagine a future which surpasses the negative. The Imagining Summit provides an opportunity to set aside the current hype and future fears to imagine a future we can hope for. Because if we can imagine it, we have a shot at creating it. The Imagining Summit will feature a series of conversations and collaborative sessions led by some of our favorite minds, including Jonathan Coulton, Adam Cutler, Katie Davis, Josh Lovejoy, Don Norman, Steven Sloman, Barbara Tversky, and more. These conversation catalysts will bring rich and thought-provoking ideas to help lead all collaborators in an exploration of the possible. Due to limited space, The Imagining Summit will be invite-only event. Please check out the details and fill-in the form to indicate your interest. We look forward to bringing together a creative, diverse group of imaginitive thinkers and innovators who share our hope for the future and are crazy enough to think we can collectively change things. We’re excited to welcome our community in person. And we highly encourage you to extend your stay to enjoy beautiful Bend, Oregon. #ai #artificialintelligence #generativeai #airesearch #complexity #chatgpt #complexchange #changemanagement #futureofwork #artificiality #mindforourminds #intimacyeconomy #agenticweb