Whistl UK Ltd reposted this
The UK government is committed to being ‘mission-driven’, setting five missions for economic growth; safer streets; clean energy; spreading opportunity and improving the NHS. Being mission driven means being obsessed by outcomes, connecting capabilities and applying behavioural thinking to bring about improvement through continuous experimentation. In support of this challenge, this JICMAIL webinar will showcase specific use cases of #mail, including NHS Blood and Transplant and Our Future Health, that deliver better health outcomes and others that improve access to national and local services. Our guest, Richard Shotton, acclaimed author and behavioural science expert, will comment on the behavioural drivers at play and offer some thought starters for mission-driven #experimentation that might follow. Attend this JICMAIL webinar 2 - 3pm on 20th January if you are a government communicator or partner with a stake in mission driven outcomes. https://lnkd.in/e5iqEfWW #JICMAIL #JIC #GoldStandard #Research #Data #Mail #DirectMail #DoorDrops #BusinessMail #PartiallyAddressedMail #MediaPlanners #Advertisers
Emily Crabbe this looks interesting
Research Manager at JICMAIL
1wMail can play a huge role in initiating behaviour change especially with NHS and health related programmes. We unpack how mail boosts cut through, online discovery and attention yield where it counts most, in social impact!