White Unicorn Agency’s Post

Hear What In-House Agencies Have to Say about Creativity, Pitching and More Watch as creatives from Amazon, Kraft Heinz, PepsiCo, the LEGO Group, and more discuss the perception of in-house agencies, mechanics of pitching while part of a brand, and how to develop creativity, in a panel filmed during Cannes Lions 2024

“Manit how do we trust you to not take our business for granted?” This is the most common question I get from brand owners that have had bad experiences with huge agencies But to be honest, This question isn’t applicable to an agency like Fly Social Media For an agency that’s working with 200+ clients at a time, of course they can take one brand for granted because losing one client makes no difference to them But in our case, We limit our onboardings to 3 new clients each month so that we can maintain our quality of service So even for our own selfish reasons, losing a client wouldn’t be feasible for us because each brands growth directly correlates to ours This puts us in the same boat as the brand in terms of risk and dependency so naturally we’ll put our best foot forward to perform

CEO John Quarrey’s bold approach to investing in creative talent means we prioritise creativity, passion, and innovation in everything we do. From groundbreaking campaigns to jaw-dropping brand experiences, it's this investment in creative minds that sets us apart. Check out this article on why John is betting big on creativity and how it’s transforming the way we work. 🧠✨ Read more here 👇

What is most of Hollywood getting wrong about Brand partnerships? It isn’t just about money to finance your film. Brands have huge awareness that started long before the movie was conceived and will last long after the release date. And the movie brings value to the brand. Done right, it’s two giant entities coming together creating a giant branded entertainment entity. We are actively seeking brand partnerships at Original Film that are #genz focused for this reason. #film #movies #entertainment #marketing #advertising #business

We sat down with Jordan Frank, Founder & CEO of Courageous, to explore the strategies behind scaling mission-driven D2C brands. From his decade of experience with global giants like Adidas, Netflix, Upwork, and Capital One, Jordan shared invaluable insights into what it takes to build and grow purpose-driven brands in today’s competitive landscape. 💡 Here are 5 key takeaways from our conversation Check out the full interview on YouTube for game-changing marketing strategies! 🎯

🦹♀️🦹♂️The real villiain in branding is... 🦸♂️ Captain Small. ⇨ Capitan Small stands for safety, caution, conformity, don't rock the boat, don't ruffle feathers, copy and paste, ⇨ Captain Small says: "No wit please we're in business." ⇨ He says: "Play small, follow the herd." 🚨 Yet Capitano Small is a fool Because playing it too safe can be a risk If you need to stand out... If you need more leads fast... If your brand is in the doldrums... If you're a founder who needs to level up your personal branding game... If you need a creative brain like no other... If you need someone who has worked with clients like Pernod Ricard, The Times, Waterstones & Warner Brothers... Then I can help.

My Thoughts:✨ It's a clever strategy. By offering a familiar movie snack, Netflix creates a physical reminder of their brand and strengthens the connection between Netflix and the movie-watching experience. It's a subtle but effective way to keep Netflix on top of mind for consumers.💯

I skipped trademarking my brand name at the start, and guess what? It forced a rebrand. Hard lesson, but invaluable. This oversight wasn't just a setback; it was a launchpad. It propelled me onto a trajectory filled with growth, resilience, and strategic purpose. Here's the real talk—don't overlook the basics of protecting your brand. It’s not just paperwork; it’s your future. I turned my oversight into a stepping stone, and you can too. #NoRegrets #BrandWisdom #SecureYourFuture

Supporting M&A negotiations 💪 Recently, Hans & Hans provided counter-advice for a client navigating the sale of a company within their group. 👉🏼 The main question was whether the proposed budget for renaming, rebranding, and activating the newly developed brand was realistic. Our client suspected that the costs for brand activation, in particular, were quite high. In 4 weeks we created the input to give them a solid foundation for further negotiations—and we’re pleased to hear that they're now close to an agreement! 🎉 Facing M&A challenges with marketing, sales, or communication during transitions and brand integrations? We’re here to provide the insight you need. Sends us a message or leave a comment to get in touch! #marketing #communication #branding #renaming

🚨 🚨🚨 We’ve expanded our capabilities beyond just world-class design and now offer brand and strategic marketing services. This expansion marks a significant milestone for us. We're excited to share how we're evolving to better serve your needs and drive even greater success for your brand. At SIREN, we're not just a solution, we're the strategic mastermind behind your success. With a team boasting years of experience across diverse industries, we're not just knowledgeable, we're seasoned creative veterans who know the ins and outs of what works. We're not your typical behemoth agency…we're nimble. Think of us as your secret weapon, seamlessly integrating with your team to deliver unparalleled results. We're not here to step on toes; we play exceptionally well with others. We thrive on collaboration and synergy. And when it comes to creativity, we're not just pushing the envelope—we're rewriting the playbook. Our creative isn't just a touch of polish; it's a game-changer, elevating your brand to unprecedented heights. Let's connect and explore how SIREN can take your brand to new heights with our expanded suite of services! #StrategicPartner #CreativeInnovation #BrandElevation #SIREN #CreativeAgency #BrandMarketing