Women Innovators in Digital & Design’s Post

Karen Lynch, CVS Health’s first female CEO, saved the company from a $5 billion lawsuit and turned it into a £357 billion success story in just three years. Yet, after all that success, she was replaced. This isn’t a one-off -it’s part of a troubling trend called the “Glass Cliff.” What Is the Glass Cliff? Companies often appoint women as leaders during times of crisis because women are known to excel at: → Building strong, inclusive teams → Managing significant change → Turning things around But here’s the catch: In tough times, women leaders face more pressure, less support, and are judged more harshly than men. The stats speak for themselves: → Women CEOs last an average of five years (compared to eight for men) → Women are 45% more likely to be dismissed → Only 17% of new CEOs in 2024 are women What Can Women Innovators Do? If you’re a woman in digital marketing or design, you’ve likely faced similar struggles. Here’s how to overcome them: → Highlight your impact: Clearly showcase your results with data. → Negotiate for resources: Advocate for the tools and time you need to succeed. → Build your network: Surround yourself with people who will champion you. → Prioritise what matters: Focus on high-impact projects, not just being busy. Women are exceptional leaders, especially in challenging times. But it’s time we’re given the chance to lead in stable and thriving environments too. What’s the biggest challenge you’ve faced as a leader in your field? Let’s discuss below 👇 #WomenInLeadership #DigitalMarketing #DesignLeaders #GlassCliff