Wild Plum Marketing’s Post

Did you know Boxing Day has roots in generosity and gratitude? Celebrated on December 26th, it originated in the UK as a day to give back. Traditionally, employers gave "boxes" of gifts, food, or money to their workers, and people shared with those in need. Today, it's embraced globally as a time for family, shopping, and post-holiday deals. As Marketers, Boxing Day just might be a golden opportunity for creativity: • Tap into the spirit of giving with thoughtful campaigns • Align with post-holiday sales trends and customer mindsets • Build on the season’s goodwill to strengthen connections It’s not just a day, it’s a mindset that blends generosity and action for individuals and brands! #BoxingDay #HolidayMarketing #SpiritOfGiving #CustomerConnections

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