Wiley Corporate Solutions’ Post

What process does your company follow to develop your annual marketing budget? I was so excited to interview Heidi Hattendorf, who is the founder, and executive marketing strategist at Transformation Insights, a premier marketing consulting and advisory firm. With a focus on marketing strategy, positioning, and messaging, Heidi and her team help companies with their marketing strategy to execute and grow their business. Heidi shares a wealth of information about: • Developing a marketing budget • Building a marketing strategy to meet audience needs • B2B messaging tips • B2B marketing innovation • KPIs • User experience • Marketing workflows AND MORE! This is a killer episode with so much actionable information. Find those AirPods and queue it up!

Sustainability is top of mind and Martyn Eustace from Two Sides UK has debunked some of the myths around print marketing at 'Why Mail Matters'. Chris Williams at Go Inspire Group - A Xerox Company then delved into smart targeting - data isn't the expensive part, it's mailing to the wrong people! Ben Snutch at Go Inspire Group - A Xerox Company has gone all-in on creative and delivering experiences, while Whistl's Laura Sanjurgo and Sonia Hitzelberger/Bannister have broken down the various Mail Incentives on offer and how marketers can leverage them to send effective campaigns. Meanwhile, Nic Edwards, CEO &You London has discussed effective measurement. Panel discussion and event wrap-up still to come! #MailMatters #event #print

Genuin empowers retailers & brands to inspire, educate, and entertain with community-powered videos. According to HubSpot (https://lnkd.in/dgfNjUt6): 🤳 73% of consumers prefer short-form videos to learn about a product or service. ▶️ 56% of marketers say short-form video was the top trend they're investing in. But vertical video-powered Community Media Networks are not just the future. Retail and other ad platforms can be live and start earning revenue in minutes.

Six things I'd like to see in 2025 #b2bmarketing 1. Less concern about MQL's and who drove what and more value placed on overall pipeline and brand health 2. Less content but better content 3. Less focus on personalization and more on relevance 4. Less focus on quarterly results and more focus on long-term growth 5. Less focus on individual tactic measurement and more focus on overall programmatic results 6. Less focus on technology as a savior and more focus on strategy I don't think any of this is going to happen. But a girl can dream, right?

📇 In today’s post-digital era, traditional marketing tools like print media still offer unique advantages. This Marketing Chairside episode dives into how postcards, flyers, and even appointment cards can enhance your brand credibility and help you connect with local audiences. Learn how integrating print with digital strategies—like QR codes for reviews—can create a balanced, effective approach. #MarketingStrategy #PrintMarketing #LocalMarketing #DentalMarketing

Does your clienteling work with — or against — your marketing channels? In our holiday webinar, Kaitlin Gottlieb shared a key strategy that UNTUCKit uses to build ⚡ SYNERGY ⚡ across channels. It starts with a simple yet powerful message — “we just make guys look better.” Then, it’s woven naturally into their ads, emails, and clienteling. The result? When a guy needs to make a great impression, he remembers the brand that promised to make him look better. How does your brand create synergy across channels? #clienteling #retailmarketing #BFCM

Open more doors with video messaging using BombBomb! Scale your outreach efforts without sacrificing the personal touch that sets your brand apart. Easily set up campaigns, calls-to-action, branding, and entire sequences of video emails to enhance your communication strategy. Whether you're looking to engage more deeply or convert more effectively, our tools are designed to help you succeed. Start leveraging the power of video in your outreach today! #businesstools #businessinsights #emailmarketing #videomessaging

How can your promotional products be utilised to their maximum potential? Are they just sending out your company name, getting your logo in the hands of audiences? Or are they being used to start conversations about your company's standout qualities, building relationships with potential customers, and quietly exemplifying your brand's messages and values? Check out our new blog about how a coaster can be so much more than a coaster, and how AlphaGraphics can help you take promo products from freebies to mini lead generators with the top market research! Read it here: https://m360.us/a71c1 #alphagraphics #blog #promoproducts #marketing #brandfulfillment

Did You Know? A well-executed marketing strategy using the Right Gifts and Branded Products and given to the Right audience can significantly promote your business AND increase your sales. Need Some Ideas? Please join me for my next online Show & Tell, Tuesday, April 30th @ 1:00 PM CST where I will share the newest products, gifts, and trends that will work with YOUR SPECIFIC BUSINESS, stay within your budget, and HOW YOU can increase YOUR sales RIGHT NOW! Link in Bio.. #GivingIncreasesBusiness #ShowandTell #ClientAppreciation #BrandedProducts #BrandAwareness #BusinessGifts #StandOutFromYourCompetition #SurpriseandDelightMarketing #CorporateExecs #ClientRetention #AreYourBrandedProductsMakingYouMoney #WhoWillYouInspireToday #GivingPlan

Don't just blow smoke this 4/20. Whether you're rolling out new products or sparking up customer interest, BRIDGE helps you light up your marketing strategy with precision and compliance. #peoplebasedmarketing #firstpartydata #cannabismarketing #digitialmarketing https://bit.ly/3UimChx