Will Haire’s Post

Transcript

Hello everyone, I'm Mr. Will and I run a marketing agency called Believix. Effective communication is the cornerstone of a successful partnership between brands and their agency. Today I want to share some valuable tips on improving your communication skills, particularly if you are in a management role. These tips are not only applicable to agency client relationships, but can also be applied to anyone who manages people. Our main objective is to enhance our communication with clients. Effective communication is vital for building trust, being clear and concise, listening actively, and adapting to their needs. These strategies will help us achieve smooth collaboration, transparency, and successful outcomes. Let's jump in. I embody the Prep framework to ensure proactive communication. This framework is highlighted by Elaine Hunkins and a Forbes article titled 4 Keys to Improving Your Communication includes planning, rehearsing, engaging, and painting a clear picture. These strategies form the foundation of my approach to client communication. Help me maintain strong, effective partnerships. The first key is to plan. Every meeting should have a clear purpose. Know your objectives, KPIs, and the store your data is telling. Be prepared to educate your clients and anticipate their needs and questions. A specialized in navigating marketplaces like Amazon and Walmart, my first 90 days with any brand involves a detailed process of discovery, regular check-ins for quality assurance, and building trust and relationships. That's why planning is so crucial. Rehearsal ensures the entire team is on the same page and can anticipate questions. I prepare call agendas 48 hours before meetings. The team then meets to review the the agendas and check the status of deliverables. This preparation helps us present a united front and address clients concerns confidently. The third key is to engage. Active listening is essential. I use techniques like mirroring and labeling to ensure I understand what the client wants. I also push for hard deadlines to. Keep everyone accountable. Engaging in meaningful interaction keeps clients invested and shows them that we value their input and our processes. Finally, let's talk about paint. I use charts, graphs, screenshots, even videos and gifts to make complex information more digestible. The data is there, and I leverage software to capture and showcase important KPI's to my clients. Visual aids make it easier for clients to understand and engage with the information that I present. Here are some practical tips to implement these tactics effectively. Trust building takes time. The 1st 90 days are critical for setting expectations and establishing a working relationship. I like to over communicate early on to assure alignment. As mentioned on the previous slide, if you can get a visual then grab it. Visual aids help simplify complex information. Simple as that. I conduct debriefings after every client call and follow up with emails to ensure alignment on deliverables and expectations. Adapt your communication strategy based on the client's needs. When serving private equity or VC funded brands, additional reporting and data is often required to support the team's narratives. For other brands where marketplaces are less of a focus, the emphasis might be more ROI and their time saved. So they prefer monthly calls and they don't even read weekly emails. So be flexible in your communications. Think of these tactics as a guide to prep yourself for success. By planning thoughtfully, rehearsing diligently, engaging effectively, and painting vivid pictures, you will enhance your communication skills significantly. Effective communication with our clients is crucial for successful collaborations and partnerships. Thank you for your time, and I'd love to hear from you. What strategies have you found effective in improving your communication with your clients? Please share your thoughts and the comments below and if you found this video helpful. Don't forget to like, follow and subscribe for more insights. Thank you. Let's continue to communicate effectively, but on both the classic people.