William Aderele’s Post

🎙️ Missed our latest Dev Talks interview with Jatin Mittal, TapNation's head of UA? Here's a #SneakPeek at what Jatin predicts to be a key development for the UA landscape: "To me, it seems like offerwalls are becoming a new normalized form of #UserAcquisition that every company and publisher will need to consider. There’s a supply of users waiting to be targeted, and if the game is right, it can be very effective." Read the full interview with Jatin Mittal on UA strategies & the power of offerwalls here👇 https://bit.ly/3WCym09

Do you have an onboarding process on your platform? I don’t mean the typical “enter your email and password” routine. Onboarding goes deeper: It's about aligning your platform’s recommendations with what a player or operator actually wants. And we have extensive experience with B2B clients who plan to start operating. How do I figure out what matters to them? In most B2B cases, this happens along the sales and delivery process, when we simply ask questions about the client's previous cases, problems with the previous platform or a long-term vision of the brand, target segments, expected player experience. The result? Each customer is greeted with an offer and brand setup that truly speaks to them. It has a significant impact on overall business transformation. Why won't we do the same in B2C? Players are faced with hundreds of casino games or sportsbook markets, so decision fatigue and chances of getting lost kick in pretty fast. It’s kind of like trying to pick a movie when you’ve got 50 streaming platforms—your brain checks out. Let’s not allow their attention to drift. Dig into their story first and complete the picture with cool AI recommendations. #GR8Tech #igaming #sportsbook #igamingplatform #casinogames #bettingprovider #iGamingSoftware

In the fast-paced world of iGaming, where technology and regulations collide, true leaders define the trends. Martin Kumiega, Business Development Director at Voluum, shares his expert insights on tackling attribution challenges, leveraging AI-driven tools, and shaping the strategies of tomorrow's iGaming operators. Explore his vision for the future: https://lnkd.in/e3tY4qEW #SiGMANews #Gaming #Technology #Trends

🚀 Unlocking New Horizons in Microbetting with ParlayBay! 🎯 We’re thrilled to share an exciting success story showcasing how ParlayBay’s bespoke microbetting solution is revolutionizing the way players engage with sports betting. 🏟️📊 In a rapidly evolving market, it’s not just about keeping up—it’s about staying ahead. Our tailored microbetting platform delivers unmatched player experiences, combining seamless integration, dynamic engagement, and a user-friendly interface. ⚡ Whether you’re looking to offer your audience in-play action with instant gratification or creating a truly immersive sports experience, our solution is proven to elevate engagement levels and retention rates. 📈 Explore the full story to see how ParlayBay is driving innovation in microbetting and how our client is reaping the rewards. 💼🔗 https://lnkd.in/gx7WNqqJ #ParlayBay #Microbetting #SportsTech #BettingInnovation #CustomerSuccess #SportsBetting #B2B #GamingSolutions #ClientStory #Innovation

Gambling.com announced its acquisition of Odds Holding Inc, the parent company of OddsJam for $80m+. 'The affiliate model is evolving from simply connecting bettors to operators towards becoming a more sophisticated value chain, rooted in proprietary tech and enhanced user tools.' Absolutely agree. This shift is something I’ve been advocating for years. While the affiliate model of putting up a simple content site may still work, it's less and less promising. To remain competitive, affiliates should integrate proprietary technology, and personalized user experiences into their platforms. 💡 If you’re a betting affiliate looking for your own unique, proprietary platform that combines social engagement, gamification, and configurable betting tools, I might have exactly what you need. 📩 Send me a message for more details. #AffiliateMarketing #iGaming #Technology #Innovation #UserExperience #GamblingIndustry #BusinessStrategy #DigitalTransformation

Tech is ever-evolving, and its impact on the iGaming space continues to change the game. 💡 Our founder and Director Araminta Hannah, joined fellow industry leaders Tereza Melicharkova, Head of Marketing at Swintt and Allan Stone, Chief Executive Officer at Intelitics Software in a roundtable discussion about technology. She explains how as an affiliate, we are embracing technology to improve the experience of our users: "It’s great to see some online casino brands now rolling out the sort of personalisation that players have enjoyed at other entertainment options for quite some time. It’s something that Comparasino has looked to leverage too by developing a proprietary recommendation engine for players, which matches players with brands that – based on their preferences – we believe they will enjoy." ➡️ Read the feature in full here: https://lnkd.in/enmf-y3r #Technology #Roundtable #Comparasino

Sweepium the sweepstakes platform and aggregator, is rapidly making its mark in the free-to-play casino game market. With over 3,000 converted games from 80+ providers, it’s attracting new players and brands alike. 🤩 Learn how founder Peo Strömberg turned a chance idea into a thriving business. ✅ Read the full story here ⬇️ https://hubs.la/Q02GM6gY0

Bye-bye, GameBeat That's a bittersweet post with many links, gratitude, and images. Leaving GameBeat, I can't help but reflect on the incredible journey my team and I have shared. It’s been an unforgettable experience filled with creativity, innovation, and achievements that have shaped both the company and us as professionals 💚 Have a look at a snapshot of what we've done in just over a year in a PDF attached 🤓 Here are the in-depth interviews about all the exciting milestones at GameBeat: About Fruits in Tinder - https://lnkd.in/e3npvg5N About Guerilla Marketing and other creative campaigns - https://lnkd.in/euKGnMSF About in-house game development process and special promotions - https://lnkd.in/eGZsQ4JZ About B2B marketing, exhibitions, and communications - https://lnkd.in/eafFChAi About player preferences and secrets to game success - https://lnkd.in/eaSYpbwp While this chapter at GameBeat comes to a close, the lessons, friendships, and memories will stay with me. To my colleagues, partners, and the amazing iGaming community — thank you for being part of this adventure 🚀 #quit #marketing #igaming #reflection

📢 Insights into user engagement and online marketing trends 💡 In one of today’s keynotes, supported by Wicked Games, at the SiGMA Asia Summit, Kien Bui, a Solution Architect at BytePlus, focused on the transformative potential of these technologies in the iGaming industry. 📰 Read the full article here: https://hubs.la/Q02zDJg00 #SiGMA #SiGMANews #Casino #iGaming #SportsBetting #Betting #Gambling