William Kast’s Post

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Performance Creatives & Meta Ads for 7-8 Figure DTC Brands. $12M+ Generated For eCom Brands

Important thing to understand about FB ads None of your ads gets shown to your whole audience Every single ad optimizes individually for a piece of your audience that’s most likely to convert from the given ad Lesson here? To scale fast, make ads that target different groups of your audience Most brands get stuck in the same type of creatives, growth limited by the same audience

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