Williams Racing’s Post

Welcoming our newest Official Partner, FanCapital! At Williams Racing we are proud to have some of the most passionate, loyal and dedicated fans in sport – and we are committed to giving them unrivalled access to the team as we fight our way back to the front of the grid. That means redefining fan engagement in Formula 1, both online and off: 🌍Our Williams World Tour of city centre fan zones has given more than 200,000 supporters the chance to meet drivers, race sims and see our cars up close from Melbourne to Miami.  🏁 Our online channels put fans truly behind the scenes to show Formula 1 as it really is – revealing the grit and graft behind the glamour and sharing every thrilling high and heartbreaking low. 💙 And our website and app are using pioneering technology to give fans innovative and experiences that also allow us to give back and reward our incredible supporters. The trailblazing team helping bring this to life are the expert disruptors at FanCapital, and we are delighted to announce that they are becoming an Official Partner of Williams Racing.  With FanCapital’s proven track record of growing audiences, driving engagement, and creating new inventory for sponsors, Williams Racing fans can look forward to an elevated experience that includes: 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐆𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Digital collectibles, badges, and predictor games that celebrate the passion and loyalty of Williams Racing fans while driving 10x higher engagement.  𝐅𝐚𝐧 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: Unique, customizable digital properties such as driver cards and passports that foster deeper connections and a sense of belonging.  𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦: FanCapital’s centralized platform combines data insights, content, and commerce to unlock new revenue streams for Williams Racing and its partners.  𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐅𝐚𝐧 𝐙𝐨𝐧𝐞𝐬: Activations such as our Williams World Tour bring fans closer than ever with one-of-a-kind live experiences. FanCapital’s impact speaks for itself: their platform has increased registered users by 2,296% and driven a 12,249% rise in direct-to-consumer revenue across their portfolio of world-class clients. Together, we are committed to creating unforgettable moments for fans while generating transformative growth for Williams Racing. Look out for FanCapital’s logos on the car starting this weekend in Las Vegas, and look forward to more innovation and creativity to bring fans closer than ever to the team.