Willows Ingredients Ltd’s Post

Do you ever wonder "when does FDA’s characterizing flavor reg apply?" If so, you're in luck! Click through to learn from FDA as they sought to overcome the “widespread failure to understand the relatively limited circumstances [that the reg] will apply.” #FDA #foodlabeling #foodindustry #food #foodandbeverage #vanilla #vintage #throwbackthursday

This was an interesting post! While the solution might seem straightforward, it’s actually quite complex. For instance, did you know we can’t use many traditional beer terms on our “brews"? When it comes to THC beer—it’s a similar challenge. Some may be producing it, but going mainstream is tough because it’s governed by TTB regulations, which makes scaling difficult under the same restrictions as alcoholic and non-alcoholic beer. ----- The challenge lies in regulations. The TTB governs both beer and non-alcoholic beer, and every label requires federal approval. As an NA producer, we're restricted from using terms like "beer," "pilsner," "ale," or "stout" on labels, though "IPA" is allowed. If a label includes an uncommon ingredient, we must submit a formula to a separate department, providing a detailed recipe. If the ingredient isn't federally approved, the formula is denied, and without formula approval, label approval won't happen—whether the product is alcoholic or not.

This subject needs to be discussed more as the NA brands continue to grow. Product quality and food safety is always a priority. Having the knowledge and experience to develop a proper program is essential for success of the industry.

Trends aren't just passing fads; they're guiding lights in product development. Creating desirable functional beverages begins with two core things, current trends and flavorful ingredients. Emily Sheehan, Applications Manager, EMEA, shares how Edlong considers trends when crafting functional beverage formulations in our blog: https://lnkd.in/gvrbhJGx #TrendDriven #ProductDevelopment #FunctionalBeverages #FoodScience #Edlong #FoodInnovation

🍷 If you are going out tonight for #ValentinesDay, chances are you might order a glass of #Wine. Usually, you are asked whether you would like a small or a large glass – and a new study has now looked into the effect of lowering the serving size of wine on alcohol consumption. 🍇 The researchers asked 21 pubs, bars and restaurants in England to take away their largest serving size for 4 weeks - and wine consumption decreased on average by 7.6%, without affecting revenue. It seems, an effective use of the portion-size effect! 🍻 There was also no overall increase in beer and cider sales. Overall, the study suggests that people shifted toward the smaller options and ultimately drank less alcohol. But would this trend continue and how might satisfaction be affected? Find out more:

Interesting Read 💭

Howie's Spiked Beverages' ALC-A-CHINO is changing the hard coffee game with a first of its kind non-dairy hard latte (two hard lattes, actually). Link below to learn more. #rtd #rtdcocktails #readytodrink #coffee #cocktails #alcoholindustry #spiritsindustry

The Reference Amount Customarily Consumed (RACC) for a single serving on soda was changed in 2016 from 8 ounces to 12 ounces to reflect consumers ingesting larger amounts in single sittings. Serving size should always reflect what a consumer would customarily consume of that particular food or beverage. While the FDA considers any hemp beverage to be an adulterated and misbranded product, accurate serving sizes are still important to consumers --not to mention most state food laws require compliance with the major provisions in 21 U.S.C. §§ 301-392 (the US Food, Drug, and Cosmetic Act). If you have a 12 fluid ounce can, you don't have six servings in that can.

A qualified beverage development partner should be able to navigate. ● Formulation & Process Questions. ● Ingredient Sourcing. ● Shelf Life Testing Questions. ● Cost Management. Looking for a beverage development partner who has a deep understanding of these must-know insights? With two decades of industry experience, BevNutra brings product concepts to life by collaborating with you every step of the way. Book your complimentary beverage development consultation. #supplementsavvy #supplementsells #health #wellness