Winehub Commerce’s Post

The tasting room is key for #wineries. These expert tips are invaluable for making the most of it. 🍇🍷 #WineryTips #DTC

Part 3 of our guide to optimizing your winery for DTC is here! This time we're focussing on POS 💳 #WineDirect https://hubs.ly/Q02rxPpd0

I am Filipina American—yet so much MORE. Today’s consumers are increasingly #polycultural—blending diverse influences and redefining the meaning of belonging. At #PairAnything, we’re reimagining how beverage and retail businesses engage with multifaceted, modern consumers whose #tastes and #preferences are ever-evolving—particularly those who’ve been historically overlooked. People like ME, and perhaps like YOU. Because connecting #authentically starts with understanding the richness of WHO WE ARE. ✨ Curious how we are shaping the future of wine retail for ALL of us? https://lnkd.in/gG_vss4h #PolyculturalConsumers #InclusiveInnovation #WineTech #FutureofWine #RetailInnovation #PairAnything #WineKiosk

The wine industry, much like the broader retail sector, has experienced its fair share of digital transformation challenges. However, unique regulatory, logistical, and data management hurdles have notably hindered the growth of online wine retailing. In a thought-provoking analysis by Paul Mabray on https://lnkd.in/gv5_yQ6b, the complexities of these challenges are unraveled, revealing why an "Amazon for wine" remains elusive. The wine industry's digital commerce is primarily stifled by intricate regulatory environments and the physical realities of shipping delicate, temperature-sensitive products. These factors are compounded by a highly fragmented sourcing process, where the acquisition of a diverse range of wines is hamstrung by exclusive distributorships and a convoluted web of state-specific laws. Further complicating the e-commerce equation is the industry's struggle with data standardization and management ("There are over SEVENTY metafields of data for every single product."). The lack of a unified approach to product information exacerbates the difficulty of creating an engaging and comprehensive online shopping experience, essential for breaking through the e-tailer glass ceiling. As Mabray points out, overcoming these obstacles requires a multifaceted approach: embracing technological advancements, advocating for regulatory reform, and developing innovative business models tailored to the unique attributes of wine. This journey towards transformation is not merely about adapting to the digital age but reimagining how wine is marketed, sold, and enjoyed in a rapidly evolving consumer landscape. The path forward for the wine industry, amidst these challenges, is innovation. By harnessing the strengths of engaged and loyal consumers, particularly those trading up in price ranges, and navigating the intricacies of e-commerce, the industry can find new avenues for growth and customer engagement. As we reflect on these insights, the question remains: How can we, as industry professionals, contribute to this evolution? #WineIndustry #EcommerceInnovation #DigitalTransformation #RegulatoryChallenges

Let’s be honest—traditional wine marketing tools like neck tags, hang tags, and wine ratings just don’t drive sales the way they used to. It’s time to #reimagine how we connect with today’s wine shoppers. How can you increase foot traffic, simplify wine buying, and boost overall purchases at the store? Meet the new interactive, in-aisle tool designed to sell more wine while creating a memorable shopping experience. With the PairAnything wine kiosk, shoppers can: - LEARN about the unique value and story behind your wines. - DISCOVER new favorites with food pairings they know and love. - BUY with confidence, making decisions easier and faster. - ENJOY an engaging experience that keeps them coming back for more. 🚀 Transform your wine section into a destination shoppers can’t resist. Ready to bring the future of wine retail to your store? Let’s talk wine! 🍇 https://lnkd.in/grDGcACB 📸: PairAnything Kiosk at Corti Brothers #WineTech #RetailInnovation #WineRetail #ShopperMarketing #PairAnything #WineKiosk

𝐖𝐞𝐧𝐝𝐲'𝐬 𝐒𝐮𝐫𝐠𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: 𝐖𝐢𝐥𝐥 𝐓𝐡𝐞𝐲 𝐏𝐚𝐲 𝐒𝐮𝐫𝐠𝐞 𝐇𝐨𝐮𝐫𝐥𝐲 𝐖𝐚𝐠𝐞𝐬 𝐓𝐨𝐨? Wendy's is about to charge you Uber-like prices. Yes, you read that right. The price of your beloved Frosty might soon see more ups and downs than a roller coaster at Universal Studios. Now, Wendy's is dressing this up as 'dynamic pricing,' set to hit us in 2025, backed by a hefty $20 million investment in digital menu boards across the US. These aren't just any menus; they're the kind that can decide on a whim to charge you more for your meal because, hey, it's peak time, and apparently, your hunger needs to be capitalized on. Here's the kicker: Wendy's CEO, Kirk Tanner, is selling this as a way to test 'more enhanced features like dynamic pricing and day-part offerings along with AI-enabled menu changes and suggestive selling.' Because what we really need is a machine suggesting we add another dollar for an extra patty while it sneakily adjusts prices in real-time. But wait, there's a twist! Wendy's assures us that this dynamic pricing strategy is all about offering discounts during slower times, not jacking up prices when demand is high. Because, of course, they 'have no plans to do that and would not raise prices when our customers are visiting us most.' How noble. Sounds as sincere as Google's 'Do No Harm,' which has now been quietly dropped! My take: This isn't about enhancing our dining experience or magically improving the lives of Wendy's crew members. It's about squeezing out more dollars per order, under the guise of technological advancement and market demand. Surge pricing might work for taxis and concert tickets, but applying it to fast food is a whole new level of dystopian. It commodifies basic needs to the point where timing and luck dictate the affordability of a meal. And while Wendy's is pioneering this brave new world, they're not alone in the digital pricing playground. McDonald's has been dabbling too, though not without its share of backlash over inconsistent pricing. The real question is, what does this mean for the future of fast food? Are we going to see a day where the cost of a burger fluctuates more than Bitcoin? Wendy's might be on the verge of setting a new industry standard, but at what cost to consumer trust and loyalty? In the end, this isn't just about paying a few extra cents for a Frosty. It's about the principle of the thing. It's about expecting to walk into a fast-food joint and not having to play a guessing game with the menu prices. Maybe, just maybe, it's time for fast food to stay fast, simple, and straightforward—because nobody needs their cheeseburger to come with a side of stock market volatility. And here is my question to Wendy's management: will you consider implementing surge pricing for your workers so that they get paid more during peak hours? I am sure you will not. And there you have it—another glaring example of bad product management. #productmanagement #agilitybites #Wendy

🚀 Ready to take your winery's (or craft beverage business) sales to the next level? 🍷✨ Imagine learning a few simple tricks that not only boost your bottom line but also help you connect with your customers like never before. With a touch of digital marketing magic and strategic know-how, you can tailor every offer, reward loyalty, and keep your VIP customers coming back for more. In our latest article, we dive into the powerful RFPM method and show how Activ8 Commerce makes managing all your sales channels a breeze. Ready to master the art of wine sales? Let’s get started! 📖 READ THE FULL ARTICLE HERE [https://lnkd.in/eMCrfc6n] By leveraging RFPM filters with digital marketing, you can offer personalized experiences that drive sales and loyalty — all while Activ8 Commerce seamlessly manages it all for maximum growth. Get a demo today! 💼🚀 #WinerySuccess #CraftBeverage #RFPM #DigitalMarketing #Activ8Commerce #SalesGrowth #dtcsoftware #wineclub #wineecommerce #winerypos #winerymarketing #distillerypos #distillerymarketing #tastingroomsales #reservations #Quickbooksintegration #Qbonline #tockreservations #wineshipping #wineclubsoftware

Being the customers’ favorite is quite challenging. It’s about understanding what your customers value most and exceeding their expectations every time they walk through the door. But, do you know the most and important key to standout among others and to be the customers’ favorite is your… UNIQUE SELLING POINT (USP)?🚀 If you don’t know the USP of your business, your business is in danger…😰 Without a clear USP, your business risks becoming just another option among many, with no compelling reason for customers to choose it. This can negatively impact profitability, growth, and long-term sustainability. A strong USP sets your business apart, making it clear why customers should CHOOSE YOU OVER COMPETITORS. If you want your customers to keep coming back to your restaurant or café, build a USP that is irresistible and valuable to them. That’s the main and important strategy for your customers to love your restaurant or café! And can result the increase of your sales!📈💯 Hit ‘FOLLOW’ for more tips. Need help with your business? Let’s connect! BOOK A FREE CALL https://lnkd.in/grWqsfmj #restaurant #foodlover #foodblogger #foodies #restaurante #uniquesellingpoint #usp #competitors #customers #coffeeshop #coffee #cafe #coffeeaddict #coffeelovers #coffeegram #latte #instacoffee #coffeebreak #coffeehouse #facebookads #digitalmarketing #facebook #marketing #socialmediamarketing #instagramads #facebookmarketing #socialmedia #facebookadvertising #marketingdigital #instagram #linkedingrowth #linkedin

Enjoying the perks of wine country from home? Sign us up 🍷 When Jackson Family Wines approached #DeloitteDigital Retail Commerce and Experience Leader Kelly Schloesser, they shared a vision: a world where wine lovers can enjoy, browse, and discover their vast selection of wines easily, from wherever. 📲 ⚒️ As Jackson Family Wines’ SVP of Communications & Digital Marketing Kristen Reitzell noted in Industry Dive, the wine-buying experience needs to be updated for a 21st-century digital audience. So, we got to work developing an all-new web experience. Together, we built: ✅ A new, easy-to-navigate site layout that led to web-traffic growing a whopping 674% compared to the same period last year. ✅ A new level of personalization for the customer journey across the organization’s brands ✅ A reimagined mobile-site experience for ease of product purchase and discovery ✅ Improved self-service capabilities for wine club members ✅ New loyalty club features Summer might be over, but now, customers can find the right wine for their taste no matter the season through this new experience 💪 Read more about the partnership and digital transformation in Industry Dive 🔗 https://deloi.tt/4ekkn4V