Value creation by purpose led marketing and digital transformation- views are my own
I was talking to some colleagues about why LiveU’s Lightweight Production Solutions are so relevant for today. By driving down the cost, but not the quality or reliability, of live video production, they allow more stories to be told to smaller groups of fans, in an economically viable way. Our innovative customer Clubber TV does this for Gaelic Games, using LiveU’s video over bonded IP (VoBIP) portable field encoders to transmit high quality, low latency video directly into LiveU Studio, our cloud native production suite, and from there they can distribute to up to 30 digital destinations, including their own OTT service at the touch of a button. Clubber typically deploy crews of 1 or 2 in the field and centralises the rest of the production, thanks to the ability to operate LiveU Studio from any browser. This allows them to cover hundreds of games every month, at very low cost. It got me thinking, what other sports are about to find new audiences because Lightweight Production techniques make sharing their stories and passing on their passion easier, swifter, more reliable and more affordable? I’m hoping that this is the breakout year for Dødsing (Death Diving) the adrenaline filled Norwegian sport, but what about you? What sports do you want to see gain wider traction thanks to Lightweight Production? Photo credit to Joakim Carlström (C) 2024 #LRT #LightweightButHeavyHitting #LiveProduction #GroundToCloudToCrowd #LiveUSports
Thanks for the reference Steve Wind-Mozley. The LiveU ecosystem is the corner stone to Clubber TV ‘s production workflow allowing us to live broadcast hundreds of concurrent matches without compromising on quality and reliability.