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Africa as the New Asia: The continent leads the world in terms of GDP and population growth, but that doesn’t seem to be prompting the same kind of frenzy that once accompanied China’s rise. #AfricaAsiaGDPgrowthboomorbust

Africa and India: The Next Big Markets? Population Boom = Economic Boom? I often get asked by founders and investors, "What are the most promising future markets?" While there's no one-size-fits-all answer, Africa and India are undoubtedly emerging as major economic powerhouses. Together, these 10 countries are expected to contribute 49% of the population growth by 2037. https://lnkd.in/djWmhWNG However, expanding into these regions isn't as simple as chasing population growth. Consider: 💸 Economic stability: A growing population without a strong economy can limit market potential. 🏗️ Infrastructure: Poor infrastructure can hinder business operations and limit market access. ⚖️ Political stability: Unrest or uncertainty can create risks for foreign investors. 🔥 Cultural nuances: Misunderstanding local customs and values can lead to marketing failures and operational challenges. Before you dive into these markets, consider these factors. It's about more than just population. What are your thoughts on the challenges and opportunities of expanding into Africa, Asia, LATAM and Middle East? #internationalbusiness #marketresearch #populationgrowth #businessstrategy #africa #india

What Worries the World in November 2024? Here is a snapshot of "global issues" based on the opinion of a panel of 23,320 adults aged 16-74 in 29 countries, interviewed between October 25th 2024 and November 8th 2024 by Ipsos. This study is conducted monthly for over a decade. Some takeaways: 1️⃣ CRIME & VIOLENCE and INFLATION are JOINT TOP ISSUES. On average across 29 countries, 32% of people cite these two issues as a worry. This time last year, inflation concerns were 6pp higher than it is now. 2️⃣ An average of ONLY 30% of people are worried about POVERTY & SOCIAL INEQUALITY, 23% about HEALTH CARE, 17% about CLIMATE CHANGE, and 8% about THREATS AGAINST THE ENVIRONMENT. 3️⃣ None of these "global issues" worry most people. Among countries in #southeastasia : 💡 People in #malaysia are most worried about CRIME & VIOLENCE (30%) 💡 People in #singapore are most worried about INFLATION (63%), HEALTH CARE (28%) and CLIMATE CHANGE (31%) 💡 People in #indonesia are most worried about POVERTY & SOCIAL INEQUALITY (51%), UNEMPLOYMENT (40%) and FINANCIAL / POLITICAL CORRUPTION (52%) 💡 HEALTHCARE worries only 10% of people in #malaysia, 9% in #thailand and 8% in #indonesia. For the full methodology and more insights from Ipsos, read the report "What Worries the World - November 2024" in https://lnkd.in/gX93zg-i. PROBLEMS require SOLUTIONS thru INNOVATION driven by ENTERPRISE #innovators #entrepreneurs #startups #smallbusiness #businesstransformation #investmentmanagement #startupstrategies #biodiversity #healthyfood #nutrition #health #healthcare WinSolutions | Win on Impact

Global South including India most bullish in September 2024 : Ipsos Report More : https://lnkd.in/gxPicUdG #mediainfoline #Global #South #including #India #bullish #September2024 #Ipsos #Report

Last Thursday, I shared some poignant feedback from customers, retail owners, and clients who expressed feeling immense stress due to the prevailing economic conditions. Today, I want to dive deeper with new data from our latest research at Maverick Research in collaboration with Kasi Insight. The numbers are in, and they paint a stark picture. #Ghana and #Nigeria have emerged as the countries most stressed by inflation, with an overwhelming 81% and 77% of respondents respectively reporting high levels of stress due to rising living costs. This aligns with broader regional trends, where nearly one-third of Africans report feeling significant stress because of inflation. The data underscores a critical point: the economic strain is palpable, and it is taking a toll on people's daily lives. Key Insights: #Ghana (81%) and #Nigeria (77%) lead the pack in inflation-induced stress. Significant stress levels are also seen in #Kenya (61%), #Tanzania (59%), and #Uganda (51%). #The least affected countries include #South Africa (2%) and the #DRC (2%). #This widespread economic anxiety is reshaping consumer behavior and purchasing patterns. For the Fast-Moving Consumer Goods (FMCG) industry, the implications are profound. With such high stress levels, consumers are likely to become more #price-sensitive, #prioritizing essential goods over discretionary spending. Brands might see a shift towards lower-cost alternatives or reduced consumption altogether. The crucial question remains: How long can consumers keep the mask on? As stress from inflation continues to rise, the resilience of both consumers and businesses will be tested. The FMCG industry must brace itself for these changes and adapt proactively to support and retain its consumer base. What are your thoughts on how the FMCG industry can navigate these challenging times? How are you seeing consumer behavior shift in your regions? Maverick Research Yannick Lefang, BEng, PRM #EconomicStress #Inflation #FMCG #ConsumerBehavior #MaverickResearch #KasiInsights #Ghana #Nigeria #AfricaEconomy

⚠️ A Global Demographic Shift with Serious Consequences 🌍📊 The projected population decline in China and India by 2100, while Nigeria and other African nations grow, signals a monumental shift—and serious challenges for global stability. 📉📈 🔑 Key Concerns: • 📉 Aging Populations: China and India may face shrinking workforces, jeopardizing economic productivity and innovation. • 💥 Strain on Social Systems: Pension funds, healthcare systems, and social welfare could face severe imbalances without a sustainable younger workforce. • 📈 Emerging Power Shifts: Rising populations in Nigeria and other developing nations may reshape global influence but also demand massive investments in infrastructure and education. 🚨 This is a wake-up call: Nations must prepare for demographic imbalances now—by rethinking workforce strategies, healthcare models, and economic policies to avoid systemic collapse. 👉 How do we create sustainable solutions for a balanced future? Share your thoughts below. 👇 #DemographicCrisis #GlobalEconomy #PopulationDecline #Sustainability #AgingPopulation #SocialImpact #WorkforceFuture #GlobalTrends #EconomicShift #CriticalInsights #Leadership #Innovation #SustainableDevelopment #LinkedInInsights #PolicyChange #Inspiration

India’s positive sentiment about the direction of the country, standing at 77%, leads the global perspective as per Ipsos' recent survey. This is a commendable figure when placed in the context of global uncertainty and the aftermath of the pandemic. The belief in India's trajectory surpasses that in many developed nations, including Singapore and Indonesia, which both stand at an optimistic 72%. This confidence reflects the successful initiatives and reforms undertaken in various sectors, from economic to social, positioning India as a nation on the rise. Among the critical factors contributing to this sentiment is the significant progress in infrastructure development, a notable shift towards digitalization, and the government's focus on self-reliance through campaigns like 'Make in India'. Other nations such as Mexico (55%), Malaysia (53%), and Brazil (51%) follow closely, indicating a regional positivity in emerging economies that are perhaps seeing the benefits of development and governance reforms. Meanwhile, traditional economic powerhouses like the United States and Germany register only 35% and 28%, respectively, which might be reflective of the political and economic challenges they are currently facing. At the lower end of the spectrum, countries like the UK, South Africa, Hungary, and France are all below the 22% mark, pointing towards a possible undercurrent of dissatisfaction with the current state of affairs or public policy direction in these regions. India’s position at the top indicates a robust faith in the country's leadership and its economic and social policies. It suggests that the citizens feel their nation is making significant strides towards becoming a global power, enhancing their quality of life and providing opportunities for prosperity. This aligns with the Indian government's narrative of growth and development, aiming to not only bolster its domestic standing but also its stature on the world stage.

The world’s richest countries in 2024 https://lnkd.in/epnc3cRS from The Economist A great exammke about the importance of facts and measurements. France, in the Western economies, and India, in the transition economies, become much better and nearly on par with often considered more advanced economies such as resp. US and China, when adding dimensions of purchasing power and working hours. We could’ve added the social system as well, but it’s harder to quantify. For instance in the ratio healthcare spendings per capita over efficiency of the healthcare system, France fares much better than the USA. Populism 101, by choice, ideology or blunt ignorance, never reach these levels of subtlety, albeit so essential to make this world a better one.

Reflections While Having a Coffee --------‐----------------------------------------------- In the world, there are 195 countries. However, only 10 of them account for 80% of the global GDP. These 10 countries also represent 50% of the global population. On the other hand, the remaining 185 countries (50% of the global population) have a GDP per capita of approximately $5.000. If we rank countries by millions of inhabitants, 4 of the 10 countries that represent 80% of the global GDP are also among the most populated. These countries are India, China, the United States, and Brazil. But if we look at the list of the most populated countries, there are 5 that do not appear among those with the highest GDP. These countries are interesting and deserve our attention: #Indonesia, #Pakistan, #Nigeria, #Bangladesh, and #Ethiopia. Together, they have a population of 1 billion people with a GDP per capita of only $2.500 (Keep in mind that the world has 8 billion people and a global GDP per capita of $13.000). Conclusion: The economic landscape is diverse and complex. How can we better support the growth of these populous yet economically challenged countries? #GlobalEconomy #EmergingMarkets #EconomicGrowth

Africa’s markets hold immense potential but are characterized by significant fragmentation due to linguistic, cultural, and economic diversity. While the continent boasts a population of over 1.2 billion and a collective GDP in the trillions, its economy is spread across numerous smaller markets, each with distinct consumer behaviors and preferences. For businesses to thrive, they must deeply understand and adapt to these unique dynamics, particularly in B2C markets. According to African tech expert Emeka Ajene, 96% of the continent's population lives on less than $10 per day, with nearly half surviving on less than $2. This economic reality underscores the importance of tailored market strategies to cater to diverse income segments. Urban areas are critical focal points, as they house the majority of Africa's disposable income and internet users. Effective market segmentation based on income and purchasing power can help businesses position their products to achieve both scale and impact. Case Study: Nigeria's Market Segmentation Dr. Ola Brown, founder of the Flying Doctors Healthcare Investment Group, illustrates Nigeria’s economic stratification, providing a framework that reflects the diversity within African economies: 1. Nigeria 1: Approximately 2 million people earning $10,000 or more annually. 2. Nigeria 2: A mid-income group of 80–92 million people with annual incomes ranging from $3,000 to $9,000. 3. Nigeria 3: About 90 million low-income individuals earning less than $3,000 per year. This segmentation demonstrates that businesses targeting the highest-income group are likely to remain niche due to limited scale. Meanwhile, the mid-income segment offers significant opportunities but is highly fragmented, requiring localized strategies and nuanced market insights. The low-income group, primarily in rural areas, presents unique challenges, including limited access to technology and high data costs, necessitating innovative solutions that prioritize affordability and accessibility. Key Takeaways for Businesses Urban Focus: Urban centers provide access to concentrated purchasing power and digital infrastructure, making them critical entry points for many products. Segment-Specific Strategies: Companies must tailor offerings to match the purchasing power, preferences, and accessibility needs of each income group. Affordability and Accessibility: Products targeting the low-income segment should address barriers such as high data costs, limited smartphone access, and rural distribution challenges. Africa’s market potential is undeniable, but businesses must adopt a localized, data-driven approach to effectively navigate its complexities and unlock sustainable growth.