Wired Impact’s Post

Name: Wired Impact on LinkedIn: "We're the best kept secret in our area. How can we build more awareness…
Uploaded: 2024-12-05T17:46:26.083Z
Duration: 2 min 10 s
Channel: Wired Impact
Description: "We're the best kept secret in our area. How can we build more awareness that we exist?" We often hear from nonprofits who feel like the "best kept secret" in town. They're doing amazing work. But not enough people know about it. This exact problem came up during a recent Nonprofit Website Office Hours. Here's how Nickie Bartels and Jordana Merkin think about starting to address that issue.

Wired Impact

596 followers

3mo

"We're the best kept secret in our area. How can we build more awareness that we exist?" We often hear from nonprofits who feel like the "best kept secret" in town. They're doing amazing work. But not enough people know about it. This exact problem came up during a recent Nonprofit Website Office Hours. Here's how Nickie Bartels and Jordana Merkin think about starting to address that issue.

Transcript

What makes you different from other organizations doing the work that you are doing? That's something. I feel like it's harder to put your finger on for a lot of folks, and so there ends up being a lot of overlap. And the clearer that you can get on what makes your organization different from others who do similar work, the better off you are. And then leaning into that differentiation as much as possible, connecting it to whoever would care most about that, whatever makes you different. Who cares about that and why do they care about that? That's who we want to talk to. So we want to. Dial in our messaging for those folks and then share that message in the way that's going to reach those same folks. That's sort of how I think about building awareness as a place to start anyway. If you've been around for a while, you probably have a lot of folks that you've served for a long time who can also help you spread the word a little bit. But leaning into what makes you different from others who do similar work and like leaning into that as much as possible with your message and your communication strategy overall, how you share that. Such would be really important. Yeah, absolutely. I find when when you're the best kept secret, it's that that is generally a messaging issue, right? Because then whatever you're doing, you're doing well, but it's not repeatable. And that's like, you're, you know, Nikki, to your point, people who, you know, if you've been around a while, you've served a lot of people, Why aren't they telling their friends? Because they probably pants, right? They can't do it. They can't do it succinctly. They can't do it consistently, right? Or if everyone's telling their friends about a different piece about what you do. But there was no overall, you know, I hear that sometimes also from organizations that have been around for a long time. Then they get lost and like, people are identifying them for one thing, but they don't want to be known for that thing. They want to be known. Everything that they do. But for whatever reason, the messaging that's in their community is, you know, it's getting a little mixed up. So just being, again, zooming out to really craft that clear big picture story so that that's what people are repeating.

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Wired Impact’s Post

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