The WBA is pleased to announce the winner of the second annual WBA Marketing Excellence Award for 2024: Horicon Bank and the bankers behind the 'Blazin' Savings' campaign, Grace Bruins, Amy Banaszak, Becki Schimpf, Rose Petitte, Kara Guse, Cassie Voight, and Karin Langsdorf! Horicon Bank received the award on November 21 at the 2024 WBA FLEX Retail and Marketing Summit. Their 'Blazin' Savings' campaign increased deposits and brand awareness in several new communities. The direct mailing piece that promoted the Blazin' Savings Account featured an exclusive barbeque recipe that included a special seasoning you can only find at Horicon Bank. Anyone interested in stopping by a branch to ask about the account got a free jar of the spice. The Marketing Excellence Award serves to recognize and celebrate marketing teams who excel in communicating bank products, services, or initiatives through interesting and dynamic campaigns. Congratulations, Horicon Bank, on your success and creativity!
