WKMG News 6’s Post

✨Pop Culture in the News - Seizing Opportunities for Broadcast Coverage✨ This month, the announcement of Oasis’ reunion presented a fantastic opportunity, allowing us to leverage research by HotDealsUK and the consumer expertise of podcast host Vix Leyton to achieve nationwide coverage. This was a perfect illustration of how grabbing the opportunities presented by the news agenda isn’t simply a case of monitoring likely news events. In this article, we explore how pop culture moments can gain traction, and how - by thinking creatively - you can make the most of them. #Broadcasting #BroadcastPR #Oasis

In a previous post, I discussed the evolving landscape of news consumption, emphasizing the growing demand for real-time updates from reliable sources. Several years ago, during my time as a radio reporter in Topeka, KS, I adopted the use of Facebook Live during breaking news situations such as shootings or house fires. This approach not only caught the attention of viewers but also led to my employment at WIBW TV. By consistently going live from the scene, I amassed over 20K followers who relied on me for live coverage. This strategy proved successful as people were eager to stay informed about ongoing events. This concept was embraced by Gray Television, resulting in the establishment of digital news desks across their stations, fulfilling the demand for live breaking news and weather coverage. My proficiency in this area led to an opportunity to launch and manage a national digital streaming news network. Recognizing the importance of local stations providing live coverage, Gray shifted my focus towards enhancing their capabilities. I was then tasked with helping in the development of the next iteration of the CTV digital news desk. Over the past year, we've been evaluating a program to enhance these desks which we launched this past month. We also leveraging other technology provided by Singular.live. Stations that have embraced these upgrades are thriving, delivering breaking news to thousands of followers on social media, #CTV apps, and websites in a matter of moments. Gray TV stations nationwide have witnessed a significant increase in online viewership by catering to diverse audiences through live on-air, online, and CTV platforms. #ctv #ott #digital #digitalnews #breakingnews #journalism #journalist #news #journalismmatters

🎙️ Dive into the latest episode of the Digital Politics Podcast with Karen Jagoda, where Jessica Ellis (Senior Specialist, Client Partnerships - Politics, VDX.tv) sheds light on the CTV and online video advertising opportunities that candidates and PACs need to know. Listen to gain valuable insights that will elevate your next political campaign! Many thanks to Karen for inviting VDX.tv on, and for the great conversation! #PoliticalAdvertising #CTV #OLV #CampaignStrategies #VideoAdvertising

Big day full of announcements! Here’s the first….

📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/df6z2Kb2

📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/gXE6qEXR

Transforming Coverage: More Than Just the News 📺❤️ In the dynamic world of broadcasting, how do we move beyond the headlines to truly resonate with our audience? NBC Palm Springs/KMIR and Univision Palm Springs (Entravision) we found an answer in solidarity by participating in #NationalWearRedDay, we didn’t just report; we became part of the community heartbeat. This act is a powerful reminder: Our role extends beyond informing. It’s about embodying the stories we share, engaging with our audience not as viewers, but as partners in dialogue. Today, our team donned red, not for the cameras, but for a cause that affects us all, demonstrating that empathy and engagement are potent tools in our storytelling arsenal. To my fellow news workers, directors, and creative minds: let’s leverage our platforms for connection. Let’s craft broadcasts that don’t just deliver news but foster community and empathy. Swipe to see how a simple choice of color can speak volumes. #BroadcastingWithPurpose #HeartHealthAwareness #MediaForCommunity #EngagementInAction

It’s not every day that your news org makes a “hot list”. Very proud to be part of NBCU News Group today and for the past 10 years. Very proud of the momentum around all our brands right now and what we have to look forward to this year! ADWEEK Hot List: The Year's Most Applauded TV Shows, People and Networks NBCUNIVERSAL NEWS GROUP Hottest News Organization As it closed out 2023, the NBCUniversal News Group – which includes NBC News, MSNBC, CNBC, NBC News NOW, Telemundo and NBCU Local – announced that it averaged 136 million monthly unique visitors and had its best streaming year on record. NBC News NOW was the reason for this, as the streaming news outlet was the fastest-growing news network in the country with more live hours than any others news streamer. In the year ahead, it’s looking to ramp that up even more, working on continued programming and distribution expansion. Meanwhile, NBCNews.com ranked as the No. 2 digital news entity, surpassing NYTimes.com for the first time on record during the last half of 2023. On the linear front, TODAY is the top morning show in the much-coveted advertiser demo of adults 25-54, enjoying this winning streak for over 25 weeks as of this writing, and it’s also within striking distance of snatching ABC News’ Good Morning America’s crown in total viewers. Since taking over in 2020, NBCU News Group leader Cesar Conde has spearheaded this revival as he has methodically built a leadership team, network by network, that shares his strategic vision of how to evolve the News Group networks, all while emphasizing an inclusive corporate culture that makes the NBCU News Group a leader in attracting top executives, anchors and correspondents.

In late 2009, NBC faced a problem: its funnel was broken. With Conan O'Brien taking over the Tonight Show, his ratings weren't at the heights many insiders had hoped. The network's attempt to keep both late night hosts employed and on the air in some capacity was floundering. The result? A bad lead-in to the local news and ultimately a bad lead-in to Conan at 11:35. Local affiliates were up in arms and needed a fix, and fast. This situation shows the importance of a strong funnel in media and advertising. When one part of the funnel breaks, it can have a ripple effect throughout the entire system. As media professionals, it's essential that we prioritize the health of our funnels and ensure that they are functioning at their best. #media #advertising #funnel #conanobrien #latenighttv https://lnkd.in/er-mT-nk

One of my followers asked me "How do I recover from on-air mishaps?" - so let's dive in. From the outset, all of us sports TV presenters must acknowledge that we have made some howlers in the past. Up and above name mispronunciation and one time when I DID NOT KNOW THE RULES of a game (!) there was one time when I could not recall the 2 teams in the game I was actually covering. "So, half time between [blank look] [Producer kicks in] [kinda saved it]." So, some mistakes are mental blocks, some are poor preparation and it is fair to say even the most experienced commentators and presenters can face unexpected challenges. So, do this: Stay Calm:  First and foremost, keep your cool. Staying calm under pressure is crucial as it helps you think clearly and reassures your audience. Your heart will pound a little faster upon a mistake - so, acknowledge inside and get your breathing in check. Acknowledge and Move On:  If you make a noticeable mistake, it's okay to acknowledge it BRIEFLY - but don't dwell on it. Correct it if necessary and move on quickly. Improvise:  Live broadcasts can throw curveballs. This is where your creativity and quick thinking come into play. When something unplanned or surprising happens during a live broadcast, you can turn it into an opportunity to connect with your audience in a different way Preparation is Key:  You can't prepare for everything BUT knowing the teams, players and the dynamics of the game inside and out can help you handle surprises with confidence. Learn from Every Experience:  Reflect on how you handled each situation after the broadcast. Every live show is a chance to learn and get better for next time. I know sometimes it is difficult watching or listening to yourself back again but do it while keeping your ego in check. Come on, spill the beans, what is your biggest broadcasting mistake!? Handling on-air mistakes or unexpected situations is part of the game in live broadcasting. I guess it is about staying authentic, adapting quickly, keeping clam, being personable and keeping your audience engaged and informed, no matter what comes your way. #LiveBroadcasting #SportsCommentary #BroadcastingTips #OnAirMistakes #MediaTraining #Professionalism #BroadcastingLife #CommentatorLife #SportsBroadcasting #LiveTV