WKYT-TV’s Post

Opportunity

During my time as a public relations consultant for small businesses, I've often found myself explaining this crucial aspect of the industry: you can't force writers and editors to feature your story. Instead, it's about providing them with the right information and aligning with their timelines. Success in PR is a delicate tango of pitching the right information at the right time, which requires a deep understanding of both the media landscape and the needs of the journalists. I agree! Ultimately, it's about crafting compelling narratives that resonate and capture their interest.

Great points raised in this post and the comments about media relations, especially when it comes to media expectations. Many companies, especially government or nonprofit agencies, often expect immediate media coverage, thinking, "You need to cover my event because it’s community-based, and we're doing good." However, that’s not how media relations should work. My MPA program has taught me that we’ve shifted away from relationship-based media support. Media and organizations often interact only when necessary, but as one comment highlighted, it’s about building long-term relationships. Also, having media coverage shouldn’t be the sole focus—a great communicator can share a story without needing a headline. What makes this even more challenging is when organizations lack a marketing budget or when roles don't allow time to build these crucial media relationships. It's a conversation worth continuing. #MediaRelations #CommunicationsStrategy #NonprofitMarketing #MPA #PublicRelations #RelationshipBuilding #GovernmentRelations #MarketingChallenges

Last week I got a request for a quote to send a press release and get coverage in 2-3 TV stations, 1 print publication and 1 online publication. My response: You need an Ad placement, not help distributing a release. Please read Alex Hunter's post to understand how we work. We don't do media placement, we work on a pitch based on angles we know might land with some media. We make your story appealing to media houses. This takes time, effort, experience and a great understanding of how journalists work. PR is not sponsored posts, you don't need us for sponsored posts. Please get in touch if you are struggling getting noticed by media houses, we can help you with your key messages and your media strategy! #TruthBehindCommunications #PR #MediaRelations

Comms pros help their clients to "deliver" positive media coverage--which can help them build credibility, brand awareness, and trust--while advertising execs work with their clients to "place" ads in the media. A critical (yet too often misunderstood) distinction.

I came across this post and couldn't agree more. The idea of "placing" media doesn't and shouldn't exist. Effective media relations are about building relationships, understanding journalists' needs, and delivering compelling stories. It's a strategic process that requires skill, persistence, and a deep understanding of our audience. If we place media in a way that lacks authenticity, the company and brand might as well pay for advertising. Let's continue to advocate for authentic and impactful communication strategies.

We recently redid our website at Pace Public Relations and worked to develop this page on our skillsets in assisting clients get on #broadcast television. #TV is *not* easy to break into ... unless you happen to be a former TV news booker (that's me!). Following the #newscycle and being a #newsjunkie is in my DNA, after working for nearly a decade as a producer at MSNBC, CNN, HLN, CNBC, Fox News TV, Good Morning America and others. At Pace, we expertly position our clients as #subjectmatterexperts and put them on camera -- a form of #thoughtleadership. Going on camera in the #media increases your overall #brandawareness, #visibility and helps elevate your credibility. Of course, it also can lead to more sales, customers and clients. #PR is changing and for SURE the media landscape is as well. But #TVnews + #cablenews will always be around -- in one form or another -- and as long as it is, those clips will continue to provide a deep value. Check out our work here: https://lnkd.in/emfheWsw

Eugh - another #communications director vacancy which has this as a requirement: 'You will have a track-record of placing media coverage.' Nobody 'places' media coverage, but the myth endures. You could (like yours truly) have a track-record of 'delivering' media coverage, but that's not the same thing. When it comes to #mediarelations there are no guarantees, nor should there be. Despite what some believe, this isn't a world based on favours, on nudges and winks. Effective comms pros know how to develop a narrative, and tell a compelling story. It is this that results in coverage. It's like building a car. Not parking it.

Are you a newspaper reader or a social media scroller? Ofcom research reveals that online sources have overtaken television as the most popular way for people to stay up to date with the news. Our PR and Marketing Manager, Hanna Garrett, shares her thoughts on the news. #PR #Communications #Media 

OURS IS A "GLAM" TEAM. Behind every successful media engagement is are public relations, communications, and brand teams working as one. ⭐ This reflects one of World Vision PH core values "We Are Partners". 📷 World Vision in a live TV news program #LookingBack #LastDay #ThankYou #JoyOfPR #HopeAndFuture