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𝗛𝗼𝘄 𝗟𝗘𝗚𝗢 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗙𝗮𝗻 𝗜𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 🧱🌟 Ever wondered how some of LEGO’s coolest sets come to life? It’s all thanks to 𝗟𝗘𝗚𝗢 𝗜𝗱𝗲𝗮𝘀—a special place where fans like you can turn your LEGO dreams into reality! How It Works: 𝗦𝘂𝗯𝗺𝗶𝘁 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮 💡📝 Got a unique LEGO design in mind? Share it on 𝗟𝗘𝗚𝗢 𝗜𝗱𝗲𝗮𝘀! Whether it's inspired by your favorite movie or something completely new, your creativity has no limits. 𝗚𝗲𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 🙌💬 Once your idea is up, you need to rally 10,000 supporters to get it noticed. The LEGO Ideas community helps pick the ideas that people are excited about and want to see on shelves. 𝗟𝗘𝗚𝗢’𝘀 𝗥𝗲𝘃𝗶𝗲𝘄 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 🔍🏗️ When your idea hits the magic number of 10,000 supporters, 𝗟𝗘𝗚𝗢’𝘀 𝘁𝗲𝗮𝗺 𝘁𝗮𝗸𝗲𝘀 𝗮 𝗰𝗹𝗼𝘀𝗲𝗿 𝗹𝗼𝗼𝗸. They check if your idea is doable, if people will love it, and if it fits with LEGO’s brand. 𝗦𝗲𝗲 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 🌟🎉 If LEGO loves your idea, 𝗶𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗿𝗲𝗮𝗹 𝘀𝗲𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝘂𝘆 𝗶𝗻 𝘀𝘁𝗼𝗿𝗲𝘀! Plus, you get credit as the creator and earn a cut of the sales. How LEGO Ideas Helps 𝗟𝗘𝗚𝗢 𝗚𝗿𝗼𝘄: 𝗕𝗼𝗼𝘀𝘁𝘀 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Involving fans in the creation process makes them feel more connected to LEGO. This 𝗯𝘂𝗶𝗹𝗱𝘀 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱. 𝗗𝗿𝗶𝘃𝗲𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Fan ideas bring fresh, new concepts to LEGO. This 𝗸𝗲𝗲𝗽𝘀 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗻𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴. 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝘀 𝗕𝘂𝘇𝘇 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀: New LEGO Ideas sets often create a lot of buzz, leading to 𝘀𝘁𝗿𝗼𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 for LEGO. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝘀 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: By valuing fan input, LEGO shows it’s dedicated to 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, which boosts its reputation as a brand that listens and cares. The LEGO Ideas community shows how powerful fan creativity can be. It not only helps LEGO come up with amazing new sets but also strengthens the bond between the brand and its fans. #LEGOIdeas #FanCreativity #CommunityMagic #CommunityBuilding

Talk about bricking it 💩 - #LEGO’s story isn’t just a tale of ups and downs; it's a masterclass in turning near-disaster into a block-buster success. From almost losing their pieces in the early 2000s to snapping back together stronger than ever, LEGO's journey is a testament to the power of creativity and resilience as with dig into an other 'Rise-Fall-Rise, Again' Here is a snapshot into LEGO's Remarkable Journey: From Brink of #Bankruptcy to Global Phenomenon 🌟 🚀 The Rise: For decades, LEGO delighted children and adults alike with its simple, yet endlessly creative building blocks, fostering imagination across generations. 📉 The Fall: By the early 2000s, LEGO faced near bankruptcy. The brand struggled under the weight of rapid expansion and a shift toward electronic toys and video games that left traditional physical toys, like LEGO bricks, out of favor. The company's ventures into theme parks and electronic toys were not enough to stave off mounting losses. 🌈 The Rise Again: Refusing to crumble, LEGO reimagined its business model. They streamlined operations, slashed costs, and, most importantly, embraced branding partnerships with blockbuster franchises like Star Wars and Harry Potter. LEGO also expanded into video games, movies, and digital platforms, reconnecting with its audience in innovative ways that bridged the digital and physical play divide. 🤓 Moral of the Story: LEGO’s comeback teaches us that no setback is permanent with creativity and adaptability. By returning to its core values while also embracing change, LEGO rebuilt itself into a more resilient and beloved brand than ever before. So next time you face a challenge, just remember: even the most complex build starts with a single brick. Keep stacking, stay creative, and you might just build something phenomenal. - - #BusinessTransformation #Creativity #LEGO #BrandResilience #Innovation

Ever wondered why LEGO continues to captivate both kids and adults worldwide? 🤔 Their secret sauce isn’t just in the iconic bricks but in their relentless innovation and commitment to creativity. Here’s what we can learn from their incredible journey: 1. Innovation 🚀: From classic building sets to interactive play with LEGO Mindstorms and LEGO Boost, they constantly evolve to stay relevant. 2. Community Engagement 🌐: LEGO Ideas platform allows fans to submit and vote on new designs, making the community feel integral to the brand’s success. 3. Storytelling 📖: Through movies, video games, and themed sets, LEGO tells stories that resonate and create an emotional connection. 4. Sustainability 🌱: Committed to reducing their environmental impact, LEGO aims to produce all core products from sustainable materials by 2030. 5. Partnerships 🤝: Collaborations with top franchises like Star Wars, Harry Potter, and Marvel keep their products fresh and exciting. My Idea for LEGO: Imagine an augmented reality (AR) app that brings LEGO creations to life! 📲 Kids could see their builds interact with a digital world, combining physical and digital play in an unprecedented way. Tagging the LEGO Group in hopes that they find this concept as exciting as I do! Let’s keep pushing the boundaries of creativity and play! 🌟 #LEGO #Innovation #Marketing #CreativeIdeas #CommunityEngagement #Sustainability #Storytelling #MarketingSpecialist #DigitalMarketing #BrandSuccess #AugmentedReality #LEGOIdeas

the LEGO Group’s Brilliant Reinvention: Embracing Adult Fans 🧱🔄 Remember when LEGO was just for kids? 👶 Those days are long gone. LEGO has masterfully tapped into a previously hidden market - adult fans who were once shy about their passion for the iconic bricks. 🧑🦰🧑🦱🧑🦳 By recognizing and celebrating Adult Fans of LEGO (AFOLs), the company has: • Created dedicated product lines for adults 🏙️🚀 • Fostered online communities and events for AFOLs 💻🤝 • Leveraged fan creativity and ideas 💡🎨 • Expanded into new markets like architecture sets 🏛️🌉 This strategy exemplifies the "New Power" model described by Jeremy Heimans and Henry Timms - mobilizing passionate communities and co-creating value. 📚💪 The result? LEGO has reinvented itself as a brand for all ages, driving growth and loyalty. It's a brilliant example of how embracing your most passionate fans can unlock new opportunities. 🔓🚀 Have you noticed more adults playing with LEGO lately? What other brands could learn from this approach? 🤔💼 Jack Ngare, Brian Munyao Longwe, Moses Kemibaro, Imran Jomo #LEGO #BrandReinvention #NewPower #AdultFans

From Humble Bricks to Building a Global Empire #Lego started simply: colorful interlocking bricks that sparked creativity in children. But their marketing magic went far beyond just showcasing the product. Here's how Lego built a global empire: ➡️ Building Emotional Connections: Lego focused on the storytelling potential of their bricks. They created elaborate sets that encouraged imaginative play and fostered a sense of accomplishment in young builders. ➡️ Community Building: Lego cultivated a passionate fanbase through fan clubs, conventions, and online communities. This sense of belonging fueled brand loyalty and excitement. ➡️ Embracing Evolution: Lego never stopped innovating. From licensed sets featuring beloved characters to complex robotics kits, they catered to a growing audience with diverse interests. The result? Lego transcended the toy box. They became a cultural phenomenon, a symbol of creativity, and a reminder of the joy of building something from scratch. Their marketing strategies consistently tapped into these core values, keeping Lego relevant and beloved across generations. The Takeaway for Marketers: Focus on the emotional connection your brand creates. Build a community around your product or service. Embrace change and innovation to stay relevant in a dynamic marketplace. #MarketingStories #BrandBuilding #Lego

How a little Toy Sparked the world’s imagination I have been playing the LEGO Group since childhood and I really love to play it and till now I have made up to more than 50 sets and one was NASA’s apollo Saturn V and Batmobile and to be frank it to weeks to complete. I got a bit a curious and after doing research I got to know that Lego (means: play well) initially began by a kid named Ole Kirk who was also carpenter after losing his wife got the responsibility of 4 kids and from there, he got idea of building wooden toys while working in his workshop. They always had problems like fire at the factory, but they still preserved and kept going. He got help from his son Godfred to work on the vision of toys and eventually after Ole Kirk died, he was President worked on his father’s vision. After some point when business had good sales but still needed a hit idea and that’s when Godfred on business trip got to know about how systems was needed in everything even toys and fit it around Lego so that could benefit the children to boost creativity and imagination. In fact, Lego did boost my creativity and imagination but there was something missing and that’s when I saw the “Lego movie” where they mentioned that “don’t follow the instructions use your mind to build something valuable for society”. This struck my mind and made models which were not in the instructions. We see know that lego is now just toy but also into movie, games, adventures land and made Lessons I learned from Lego 1) Competitive edge - Lego’s main competitive edge is eye for detail - You see in this competitive world you may face rejections but what matters is your competitive edge in any way like skill, or service or product. 2) Design – We see that EGO brick design is simple and extremely versatile. Work on the design, don’t over design it. We want to make simple for users. 3) We don’t have to follow the instructions as they do but think out of the box. 4) Don’t wait for motivation but discipline and putting your thoughts and ideas into action. 5) First target market then everyone – First Lego was only targeting kids. In starting of any business we should have target market and then after becoming successful start to diversify other audiences too. 6) Use Emotional Connection like storytelling and creating an emotional connection can significantly enhance a brand's image. #legacy #marketing #business

Successful companies grow their influence. Now, let's break down how LEGO achieved this in their ad... It plays on a familiar branding theme: the bricks transforming into something new. Of course, this ties into LEGO's purpose: to spark imagination and creativity through play. But did you catch a small detail? The space suit is too big for the child. It’s an adult’s suit. LEGO isn’t just selling their product or their purpose. They’re showing the impact of their purpose on you. Through play and imagination, you're building your future. That child can grow up to become the astronaut he once dreamed of being. After seeing this, who wouldn’t want to inspire their kids with the limitless possibilities of LEGO? #Branding #DesignThinking #MarketingTips

Lego has evolved into a dominant force globally, but its path was not always easy. In the late 1990s and early 2000s, the company faced severe financial difficulties, a stark contrast to its initial success under founder Ole Kirk Kristiansen, who believed in the importance of allowing our imagination to run wild. Despite encountering obstacles such as three factory fires, Lego prospered over the years. Unfortunately, with the proliferation of video games and copycat products in the market, Lego began to feel the pressure to adapt, and started to lose its direction, compromising its brand with intricate sets and ventures beyond its primary focus. The appointment of Jørgen Vig Knudstorp as CEO in 2004 marked a significant turning point for Lego, as he was the first non-family member to assume leadership of the company. Knudstorp redirected Lego towards its fundamental strengths—the basic yet adaptable brick—and restructured its operations by eliminating unprofitable product lines. By heeding the feedback of their core market, which was kids, and a secondary market comprised of adult Lego enthusiasts, they were able to introduce innovations within their core areas of expertise. Later, Lego was able to embrace digital platforms through video games and films like "The Lego Movie," and continued to reinvigorate the brand, regaining profitability. Lego's narrative underscores the importance of remaining loyal to one's origins, listening to consumers, and prioritizing innovation. It serves as a guide for transforming challenges into opportunities and emerging more resilient than ever before. We are inspired by stories of even the large brands faltering at one point in time in their 100 year history. It is a great reminder that every business has its hiccups and that the one group every brand should stay close to is their customer. They provide the best unadulterated feedback on what they think of your products. Their opinion matters a lot since they ultimately are the ones that keep you in business. #CaseStudy #Lego #SuccessStory #CPG #Canada #BrandManagement #GroceryRetail

Lego's Journey: From Collapse to Transformation: In the early 2000s, Lego faced a major crisis. Despite its iconic status, the company struggled with declining sales and rising debt. Here’s how it went from the brink of collapse to a thriving brand! 🌟 The Collapse: 🔹 Over-Diversification: Lego expanded into theme parks, clothing, and video games, diluting its core identity and confusing consumers. ❌ 🔹 Declining Relevance: With the rise of digital entertainment, traditional toys lost appeal, and Lego's marketing struggled to engage kids. 📉 🔹 Financial Woes: Poor strategic decisions led to significant losses and mounting debts. 💸 The Transformation: 🔹 Refocusing on Bricks: New CEO Jørgen Vig Knudstorp refocused the company on its core product—Lego bricks—reviving its identity. 🧱 🔹 Innovative Collaborations: Partnerships with franchises like Star Wars and Harry Potter attracted new fans and boosted sales. 🚀 🔹 Digital Engagement: Lego embraced digital platforms with video games and community initiatives, connecting with a tech-savvy generation. 🎮

Have you ever been fascinated by LEGO blocks? 🔲 💡 Did you know? In the early 2000s, LEGO was almost going bankrupt. The digital entertainment was s outpacing the classic toy, and LEGO had lost its connection with its core fans. The secret to LEGO’s incredible comeback and status as a top toy maker? A deep dive into market research. LEGO didn’t just survive; it soared by reconnecting with its customers. 👨🔧 Through meticulous market research, LEGO uncovered shifting consumer behaviors and preferences, revealing a significant, untapped market. This insight led to the innovative LEGO Friends series, which propelled the company back to the top. Market research is the unsung hero of business strategy, essential for soaring to new heights. 📑 Stay vigilant about customer needs, industry trends, and your unique offerings. Transform these insights into actionable strategies! What’s your go-to tactic for harnessing market research to drive growth? Drop your thoughts below! 👇 Remember, sharing knowledge fosters success. Spread the word and let’s grow together! 🌱 #Mindcog #MarketResearch #BusinessGrowth #ActionableInsights