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Riddle quizzes, predictors and personality tests work so well for sports. While the biggest leagues in sports like American football, racing or tennis use us, our tools also work great for smaller sports teams like the 4th league team FC 08 Homburg from my home state of Saarland. Check out our case study below and let me know if your team would like to learn more about using Riddle for fan engagement and revenue generation.

🚀 WSC Sports x NBA Playmakers: A Game-Changing Milestone! 🚀 Excited to share that WSC Sports is powering the NBA Playmaker creators network, enabling the league to distribute its in-game and outside-the-court footage in a scalable yet controlled fashion. This collaboration is another indicator that more and more sports organizations are harnessing the power of the creator economy to extend their reach and create new revenue streams from evergreen content. A huge step forward for the WSC Creators Vertical—can’t wait to see how this will help creators elevate their content. Let the creativity (and game analysis) begin! https://lnkd.in/dkPrEieQ

A big thank you to Emmy Liederman for showcasing how WSC Sports' Creators Program is transforming fan engagement for right holders and content creators! This innovative program is providing creators access to licensed sports event footage and advanced AI tools, enabling content creators to produce engaging #sports content while significantly streamlining the editing process and reducing production costs. For sports rights holders, it’s a great way to connect with global fans and extract tremendous value from their evergreen footage. Euroleague Basketball, Top Rank Boxing, the Bundesliga, and more rightsholders are already making the most of this opportunity, demonstrating how the Creator Economy can assist sports organizations in reaching their strategic goals. The future of sports consumption is in social media, so make sure you're not missing out!! https://lnkd.in/dBW_K2Vw

Engaging sports fans within the realm of sports betting is pivotal for market growth. From interactive mobile apps to real-time engagement features and exclusive content, these innovations foster a more immersive and participatory experience for sports enthusiasts. But how do these strategies specifically resonate with the Canadian audience? We want to thank the speakers and moderator: Joseph Hanson, Director of Sportsbook Operations, DraftKings Corey Brown, VP of Product Management, TheScore Allanah Della Vedova, Brand Director, FanDuel Dami Amurawaiye, Head of Sportsbook & Operations, Pointsbet Mark Silver, CEO, Homestand Sports Join our panellists as they discuss innovative fan engagement strategies tailored to the Canadian market. We'll explore ideas such as social media integration, exclusive content creation, and partnerships with sports leagues to enhance fan participation and elevate the overall betting experience. Don't miss this opportunity to uncover the keys to unlocking deeper fan engagement in the exciting world of sports betting. #SBCEvents #CanadianGamingSummit

🏀 A lot can change in the span of a year, especially when it comes to collegiate sports. Rankings fluctuate, teams and players evolve, and consumer habits shift. However, amidst these transformations, the fan remains central to content and engagement strategies, seeking captivating experiences. 💡 “Consumers have more choice than ever. And if you’re not putting it out there for them to get it, they’re going to go and move on to something else,” describes ACC Digital Network (ACCDN) GM and EVP Matt Carstens when we sat just one year ago to discuss ACCDN's revolution and what they're doing to deliver exactly the content fans want to consume, right when they want it. Read more below and let us know what you think we'll be talking about next year when it comes to #sportsmedia in collegiate sports:

A soccer club on its way to (even more) fan engagement. ⚽️ It’s not enough to win games. Fans expect their team to entertain them on their phones all year long. So how do you win them over, both on the field and online? Interactive content is perfect for building deeper connections and loyalty towards your sports club. Riddle.com recently joined forces with the local soccer club FC 08 Homburg-Saar e.V. (#FCH) to conduct a case study on fan engagement. We provided the club with various tools to boost their #interaction rate. Our main focus here was on quizzes, score predictors, and subscription forms for the club's newsletter. 📨 And the results are impressive🚀 📝 19.73% average sign-up rate for the #newsletter 📈 5x higher interaction rate with interactive content on Instagram Stories 📊 valuable #insights into the fan demographics After the rewarding collaboration, Armin Kierer, Marketing and PR Manager of FCH, summed it up as follows: ”We are absolutely thrilled! Interacting with our fans has always been important to us, but we couldn't have imagined it being as easy as it is with Riddle. As a football club, we wanted to expand our online presence on social media and offer our fans new kinds of content.“ 🙌 🔗Read the full case study on our blog: https://lnkd.in/exVMpF9E #CaseStudy #QuizMarketing #FanEngagement

Calling All Sports Creators! Are you ready to build more than just a following? 💬⚽ Create meaningful connections, foster supportive communities, and grow your brand in ways that truly matter. Our latest blog explores how YOU can leverage your passion for sports to unite fans and followers into a thriving, engaged online community. 🎥🌐 ✨ Learn how to: ✔️ Inspire your audience with authentic content ✔️ Use storytelling to spark conversations ✔️ Encourage collaboration and inclusivity Your next big win isn’t just about likes—it’s about making an impact. 🏆 ➡️ Read now: https://lnkd.in/g_SACwZ5 💬 What’s your go-to strategy for building a strong sports community? Share in the comments below! #SportsShare #SportsCreators #CommunityBuilding #SportsContent #GrowYourBrand #SportsEducation #SportsCoaching #SportsCommunities

March Madness is more than just kids playing basketball, it's a marketing masterclass! As March Madness sweeps the nation once again, it's not just about the thrilling buzzer-beaters and Cinderella stories on the court. It's a showcase of the marketing expertise of the NCAA. Year after year, the NCAA manages to capture the hearts and minds of millions, turning what might be just another sports tournament into a cultural phenomenon. Whether you're a die-hard basketball fan or just someone who fills out a bracket for fun, chances are you're swept up in the excitement & that's no accident. The NCAA has mastered the art of storytelling, leveraging the drama and intensity of the tournament to create compelling narratives that resonate with audiences far beyond the basketball court. It almost feels like they intentionally set them up when selecting bracket seeding. From the underdog upsets to the annual rivalries, every game feels like a chapter in a larger story, drawing viewers in and keeping them hooked until the final buzzer sounds. In the age of social media, the NCAA has also proven itself to be incredibly adept at leveraging digital platforms to amplify its message and engage with fans in real-time. Whether it's trending hashtags or viral memes, March Madness is everywhere you look online, further solidifying its status as a cultural touchstone. So as we gear up for another thrilling month of buzzer-beaters and bracket-busters, let's take a moment to appreciate the marketing expertise of the NCAA. March Madness is something we can all learn from, both on and off the court! #marchmadness #thisismarch #illini

What would I say if Dave Portnoy asked for my advice on Barstool Sportsbook? First off, gotta hand it to the guy for his success in building a media empire. But transitioning sports enthusiasts from content consumption to active betting is like herding cats. The focus needs to be on reducing friction in the user journey. Forget in-your-face branding. Subtle nudges based on user behavior are more effective. Pushing irrelevant content risks losing users, so hyper-personalization is key. Once they're in the app, it's all about keeping it personal. Tailoring the experience to their interests and betting habits enhances satisfaction and retention. If they're die-hard golf fans, don't bother them about college football. The app should prioritize golf-related content and betting options. This approach ensures relevance and keeps users engaged. Sure, throw in some "discovery" suggestions now and then, but always keep your eye on the prize: giving users a personalized experience that speaks to their wants. In other words, don't give them a bunch of bullsh*t. #SportsBetting #UserExperience #RMG

As you may have already noticed, there is a lot of change happening at WSC Sports! We’re significantly expanding our product offering to include several new solutions and launching a fresh new brand to help meet fans’ expectations. We’re focusing on something much broader than highlights. Now, we’re offering the ability to automatically analyze and create content from every aspect of a game, including fan reactions, player arrivals, sponsor logos, interviews, press conferences, studio shows, and more. We’re also more focused on providing the tools our clients need to create content modern fans expect, like stories, scrollable video feeds/reels, and providing the ability to publish them to any platform or device. Now, fans can have more of the content they crave, and rights owners get a better understanding of their fan bases to drive deeper connections through content. Together, we #FueltheFandom. 🚀