Magdalena Wójtowicz’s Post

Hello! 👋  Petri Kokkonen and Mario Gebers will head to the Admanagerforum's Summer Summit in Munich, in just a few weeks! 🇩🇪 Is Google Topics API still a topic to follow? Especially now that Google turned down the dawn of 3rd party cookies? Petri Kokkonen will share concrete insights and hands-on findings on how certain topics have an impact on publisher eCPMs and revenues.    Additionally, we're eager to discuss the latest trends in digital media monetisation, including ad revenue reporting, real-time performance analytics, and header bidding management. See you soon in Munich! 🚀 #admanagerforum #digitalmedia #monetisation #yieldplatform #relenvatyield #relevantdigital

👋 Say hello to the new kid on the block—Precis has just become a parent 🤖 We've been building our own technology for many years, using it internally and for Precis clients. It’s a proud moment to finally release Alvie to the public—our technology platform designed for data-driven marketers. Enjoy: ✅ Powerful reporting and insights at the click of a button ✅ Modern, privacy-first attribution powered by digital MMM ✅ Budget allocation recommendations and scenario planning ✅ Advanced bidding signals to link bidding to real business outcomes 1️⃣ The website is live today (link in comments)! 2️⃣ Join us at our launch event on October 22nd (also link in comments), or feel free to reach out to me if you want to learn more. #alvie #marketing #technology #mmm #analytics

Introducing our esteemed speaker for the June practitioner advanced attribution masterclass! Don't miss this insightful session with Mariappan Subramanian on "Hands-on MMM workshop using Facebook Robyn, Google Lightweight and Uber Orbit and Marketing Mix Modeling Deep Dive" June Masterclass starts June 24th! Executive Masterclass: To Register - https://lnkd.in/gPZXyc33 Practitioner Masterclass: To register - https://lnkd.in/g9Xj6BqR #AdvancedAttribution #marketingmeasurement #masterclass

🌟 **Unlock Growth Beyond Clean Rooms at Programmatic IO!** 🌟 The MadTech landscape is evolving, and so must we! Join us for an eye-opening panel at Programmatic IO where we dive deep into the challenges posed by consumer privacy changes and how they’re reshaping our approach to data. https://hubs.li/Q02Q12l10 🚀 **Why Attend?** The rise of clean rooms was a response to privacy shifts, but even these solutions are feeling the heat from new browser and device-level restrictions. With tools like Google Analytics 4 (GA4) and Google Ad Manager (GAM) struggling to keep pace, marketers and publishers are left with incomplete and inaccurate data. This leads to suboptimal decision-making and reduced revenue. 💡 **What You'll Learn:** Join our expert panel featuring: - **Tony A.**, CEO of SCUBA, as your host - **Ross Schwaber**, SVP of Product and Solutions at SCUBA - **Dave Marks**, CTO at Recurrent Ventures - **Breton Fischetti**, SVP of Performance Revenue at Recurrent Ventures Together, they'll discuss: - The transformative impact of the current data landscape - Strategies to leverage decision intelligence - How to navigate this new reality for optimal business outcomes 📅 **Don’t Miss Out!** Be part of the conversation that will redefine how we approach data in a privacy-centric world. Gain insights that can help you unlock growth and drive meaningful outcomes for your business. 🔗 **Register now and be ready to transform your data strategies!** #ProgrammaticIO #MadTech #DataIntelligence #Marketing #Privacy #BusinessGrowth #PanelDiscussion #JoinUs

🚀BIG NEWS! 🚀 The awesome team I'm part of, are thrilled to announce the launch of 𝐀𝐥𝐯𝐢𝐞 — a performance marketing optimization platform that we’ve been working hard to bring to life! 🎉 For marketers, keeping up with different channels and data can be a headache. That’s why we created Alvie — a platform designed to give you a clear, transparent view of your marketing performance. From CMOs to marketing coordinators, Alvie provides everyone with the tools they need to make smarter, data-driven decisions. I hope you're as excited as I am! You can read more about it in the comments 👇

LIVE NOW ▶️ Why is it important for marketers and publishers to embrace a data- plus tech-first approach together?    "I see all of the systems that enable the ecosystem of currency and measurement as a big data problem. We have all these disparate datasets that are islands of their own. We need to find the bridge across that island through a cogent, big, modern tech approach.    We have agencies and advertisers that are painstakingly collecting first-party data and running advanced advertising strategies. Then we have publishers who are trying to optimize yield across a litany of platforms to meet the needs of those advertisers. It's only here at data + tech where you're going to maximize your value."    Peter Nummerdor, VP Product at VideoAmp speaks at our webinar, happening RIGHT NOW. There is still time to join us ‼️ https://lnkd.in/gcUiK8qG

🎉 Big news: Alvie is here! 🎉 After years of development, Precis is excited to announce the public launch of Alvie: a performance marketing platform we’ve built to solve the biggest challenges we see brands and marketers facing every single day. Whether it’s juggling data, budgets, or making sense of campaign results, Alvie makes it easier. ✅ Get clarity with easy-to-read reports ✅ Accurate tracking across touchpoints ✅ Optimise your campaigns towards your business goals ✅ Smarter and smoother budget allocation. Level up your marketing game with the tools and practices that set world-class marketers apart. Stay tuned! 🤖

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

🎉 Big news: Alvie is here! 🎉 After years of development, we’re excited to announce the public launch of Alvie: A performance marketing platform we’ve built to solve the biggest challenges we see brands and marketers facing every single day. Whether it’s juggling data, budgets, or making sense of campaign results, Alvie makes it easier. ✅ Get clarity with easy-to-read reports ✅ Accurate tracking across touchpoints ✅ Optimise your campaigns towards your business goals ✅ Smarter and smoother budget allocation. Level up your marketing game with the tools and practices that set world-class marketers apart. Learn more here: https://lnkd.in/dHsE75YC

It's here, your ultimate tool-suite for understanding the impact of your marketing efforts!