WOODS Agency’s Post

The importance of authenticity for your brand In the last few weeks I started having conversations with founders to talk about their inspiration and how they went about developing their brand and business. One of them is Tom Adam Vitolins. I met Tom years ago at a panel talk I hosted on sustainability in fashion (and yes, we all know that fashion is inherently NOT sustainable). He told me about his loungewear brand which mostly showed his dad and the rest of the family dressed up in amazing PJs. When you look at the website or his socials, it feels almost as if Tom is speaking to you directly. And whilst launching a new fashion brand is almost always bound for failure, Tom is now talking to leading hotels all over the world that are keen on stocking his products. In marketing we love to talk about “authenticity for brands”, but Tom is “real” in a sense that’s down-to-earth and just really really nice. And that’s what he says is key to his success. Being authentic, not perfect. And I guess that’s where a lot of big brands go wrong. They produce assets that play with the concept of authenticity, yet it takes creative teams with a head count in the two-digit numbers to get them done. In addition to having a leadership team that is often so disconnected from the core of the brand it’s no wonder authenticity has been confined to brand guidelines or campaign ideas. The reason? Exponential growth and the lack of a thorough strategy in place that guides the business when it comes to purpose and mission yet leaves you with aggressive growth targets. Brands like Patagonia show it can be done differently, so can we please stop measuring success by YOY growth solely and contemplate new concepts of "success"?

A Journey into Sustainable Fashion Key Points of Discussion: Interview with Cyril Bedat , CEO of Purpose Performance Wear Journey and Leadership: - Cyril has not been in the CEO position for long but has extensive experience. - He balances being a CEO and a business owner at 41 years old. - Cyril 's journey involves seizing opportunities and dedicating his career to building a global brand. - He emphasizes mastering one's journey, doing what one loves, and the importance of having a supportive team. - Cyril's role involves building a successful business and team, managing growth, and focusing on important tasks while navigating market changes and funding challenges. Challenges and Team Building: - Cyril identifies building a successful business and team as major challenges. - He highlights the importance of structuring day-to-day operations, prioritizing tasks, and setting up a strong team. - Growth and funding are critical for Purpose Performance Wear's expansion into a recognized endurance sports brand. Brand Positioning and Sustainability: - Purpose Performance Wear focuses on endurance sports apparel designed for heat and humidity. - The brand is from Singapore, catering to global customers with a focus on Asian sizes and cultural respect. - Sustainability is integrated into their operations, emphasizing minimal waste and environmental impact. - Cyril discusses the challenges of sourcing sustainable materials while maintaining product quality. Consumer Preferences and Trends: - The apparel industry emphasizes sustainability, with consumers being more conscious of environmental and social impacts. - Cyril sees trends in sustainable fabric sourcing and smarter production practices to reduce waste. - Purpose Performance Wear stays attuned to consumer preferences by working with production partners and predicting industry trends. E-commerce and Digital Marketing: - Purpose Performance Wear primarily operates through e-commerce, with its own website and some local partnerships. - Digital marketing plays a crucial role in reaching and engaging a broad audience. - The brand participates in expos to connect with the community and showcase products. Conclusion: - Purpose Performance Wear aims to represent and support endurance sports enthusiasts, particularly in Asia. - The brand focuses on product quality, sustainability, and cultural respect. - Cyril's leadership emphasizes growth, team building, and staying ahead of market trends through strategic partnerships and digital engagement. Watch the full video at : https://lnkd.in/gb5K_KxC CXOtv news | Techplus Media | Techplus Media Group  Kalpana Singhal | ANUJ SINGHAL |  #CXOTVDailyNews / #CXOTVnews #SelBInterview #PurposePerformanceWear #EnduranceSports #SustainableFashion #EcommerceStrategy #LeadershipJourney #TeamBuilding #DigitalMarketing

As an aspiring entrepreneur, Emma has been navigating the exciting yet challenging world of branding for her sustainable fashion business. In her latest blog post, she ope up about the process of translating her brand vision into a cohesive, authentic identity. Some key insights: > Why branding is crucial in the crowded sustainable fashion market > Her approach of grounding the brand in transparency and mission-driven values > The challenges of turning her creative ideas into a cohesive brand identity Whether you're a fellow sustainable fashion founder or an entrepreneur in any industry, we'd love to hear your branding experiences and insights. What tools or strategies have you found most helpful? What lessons have you learned along the way? Check out the full blog post for a closer look at my sustainable fashion branding journey https://lnkd.in/eT9T3dTN #StartupBranding #SustainableFashion #AuthenticBranding #EntrepreneurialTools #BrandStrategy #NewFounder #YoungEntrepreneur #Pulse #PulseIsHere

Will fashion brands stop making clothes? At a time when the fashion industry is seen as one of the most polluting to the planet, fashion brands are looking for other solutions that can help them meet their budget plans while maintaining climate standards. Celine, in deciding to promote the reformer, is not only in line with the Pilates trend that has swept the world, but is meeting interesting business objectives such as: - Creating a more expensive product with possibly higher margins. - The ability to create an on-demand product which reduces investment risk. - Creation of a more expensive product, which is aimed at wealthier customers who can afford to spend a lot of money during crisis - Creating the controversy which helps in brand marketing And while this doesn't mean that CELINE will suddenly change its profile entirely, it shows an interesting trend that brands are moving toward. Brand marketing and building a community around specific content and activities such as movement, healthy lifestyles, etc., is becoming more important than simply selling clothes. https://lnkd.in/dnA24MXd #fashiontrends

Throwing back to when we rebranded this awesome fashion brand. …How does a fashion brand change the world? Noblesse is a fashion brand that exists to help women step into their greatness. To guide conversations that uplift womankind, builds caring community, and inspires smart and sustainable fashion choices. This brand is driven by one of the most impact focused entrepreneurs we know. Fiona came to us with a brand that she had well and truly outgrown. As her business and focus matured, the old name began to limit her ability to connect with her community. We worked with Fiona to conceive a new and befitting name: “Noblesse” which embodies the honourable, generous, and responsible behaviour associated with nobility. We are all capable of acting noble! But before that name was possible we helped Noblesse with her brand foundation! That work centres around a deep dive into Culture, Impact and Storytelling. Now Noblesse has an awesome new Purpose: Help Women Stand In Their Greatness For context, a Noblesse is a woman who appreciates natural fibres, class and comfort in her clothing. She stands up for what is right, even when no one is looking. Noblesse designs are custom fit, because no one is a perfect size, and they are made locally. And they celebrate women activists throughout history and today. They now have bold new values with clear context for their team and clients. Together we helped them get clarity on their impact model and storytelling, including their launch strategy! And of course, we made them look suitably awesome too. What do you think of Noblesse ? 

Let's define these 03 step process 👇🏻 Save this Post for later 💚 🟢What: Clearly state what your brand aims to achieve and its primary purpose. This is about identifying the core reason your brand exists. ✳️Example: "To provide affordable and stylish clothing options for young professionals." 🟢How: Envision the future state of your brand. Describe how you see your brand evolving and what it aims to become in the long term. ✳️Example: "To become the leading global lifestyle brand known for innovation and sustainability in fashion." 🟢Why: Explain the deeper reason behind your brand's existence. This is about connecting emotionally with your audience and stakeholders. ✳️Example: "To empower individuals to express their unique style confidently while promoting ethical and sustainable practices in the fashion industry." This is the powerful framework to creating content Follow:- @digitalomnicon for more content creation tips #branding #brandidentity #branddesign #contentcreation #contentcreationtips #contentideasforyou

It's made from the same materials as fast fashion brands—maybe even worse-and it’s way more expensive. Yet it sold out in minutes. I’m talking about the brand flooding your timeline: Molly-Mae’s “Maebe”. Let’s face it—she could have launched anything, and it would have flown off the shelves. Here's why: Molly-Mae Hague has built her name and image into one of the most powerful personal brands of our time. From her breakout on Love Island in 2019, she has shared her life story in a way that feels authentic and relatable. Whether it’s becoming a mum, navigating breakups or celebrating career wins, she connects with her audience by sharing both the highs and the lows. Her success isn’t just about marketing; it's about trust. Molly-Mae has cultivated a massive social media presence, carefully collaborating with brands that enhance her image as a trendsetter. Over time, she’s developed a recognisable, aspirational brand identity that speaks directly to her followers' desires for luxury and an aspirational lifestyle. Her followers don't buy Maebe because it’s sustainable or revolutionary in design—they buy it because it’s Molly-Mae. She’s the "It Girl" of the decade, and her audience wants to own a piece of that. It's not the product that sells—✨it's the power of Molly-Mae. ✨ Building your personal brand is so important. But Maebe there’s room for more—more sustainability, greater transparency and a stronger commitment to diversity. One can only hope.

5 brands rocking circular business models (and seeing awesome results) ✨ Consumers’ habits are changing fast. In Switzerland, the consumption of organic products has increased by 50% in only five years. So don't miss out on↓ → SOJO: door-to-door clothing alterations and repairs. → Whering: new outfit combinations with clothes you already own. → The Seam: making specialist care and repair services accessible at scale. → The Handbag Clinic Ltd: luxury handbag restoration and preowned designer resale retailer. → Save Your Wardrobe: post-purchase experience through digital wardrobes and end-to-end care and repair services. Thanks for leading by example 🌎🙌 Got a brand that should be on this list? Share with us!

How Tos for Fashion Branding~~~2024

5 brands rocking circular business models (and seeing awesome results) Consumers’ habits are changing fast. In Switzerland, the consumption of organic products has increased by 50% in only five years. So don't miss out on↓ → SOJO: door-to-door clothing alterations and repairs. → Whering: new outfit combinations with clothes you already own. → The Seam: making specialist care and repair services accessible at scale. → The Handbag Clinic Ltd: luxury handbag restoration and preowned designer resale retailer. → Save Your Wardrobe: post-purchase experience through digital wardrobes and end-to-end care and repair services. Thanks for leading by example 🌎🙌 Got a brand that should be on this list? Share with us!