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Scenario-Based Safety Campaigns That Generate Emotional Engagement

Defining a Safety Culture is Just the First Step - Here's the Real Challenge We often think that establishing a clear definition of workplace culture is the critical first step. And it's true, having a shared understanding of "this is how we do things here" is essential. But the real challenge lies in getting genuine, personal buy-in across the entire organisation - from leadership to the frontline. Why? Because the motivations and drivers for embracing a safety culture are vastly different at various levels. Leaders may focus on the financial and operational benefits. But individual contributors? They care more about intrinsic factors like job satisfaction, empowerment, and a sense of belonging. Too many organisations struggle to address the "What's in it for me?" question when it comes to safety culture change. We could learn a lot from the marketing world here. Reconciling those differing perspectives and emotional triggers is the true test. But it's also the greatest opportunity. When you can get aligned buy-in from all stakeholders, that's when workplace safety culture becomes a powerful force that transcends hierarchies and drives real, lasting change. So before you define your safety culture, ask yourself: How are we tailoring our message to answer "What's in it for them?" at every level? That's the secret sauce. - - I'm Brendan. I cultivate a safety culture in high-risk industries using proactive, behaviour-shaping interventions ♻️ Repost if you found this helpful 🔗 See an interactive demo: [https://lnkd.in/dxhrgAmY] 💬 DM to rewire your team’s behaviour #SafetyCulture #ChangeManagement #OrganisationalDevelopment

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