Worldpanel by Kantar’s Post

The global music industry experienced remarkable growth, with revenues surpassing pre-pandemic cinema sales, reaching $45.5 billion in 2021. This surge was primarily fueled by the dominance of streaming platforms and the renewed popularity of vinyl records. A report by former Spotify economist Will Page underscores this transformation, highlighting the rapid shift towards digital consumption. Music publishers and songwriters now derive greater value from digital channels than from traditional broadcast and radio. Just a decade ago, digital accounted for only 5% of revenue collections, while broadcast represented half. The report also emphasizes the rising prominence of live performances and the global reach of music, signaling a dynamic and evolving industry landscape. #musicindustry

In today's music industry, students can succeed by using digital tools to monetize their music. Begin with digital distribution on platforms like Soundrop to reach Spotify and Apple Music audiences. Increase streaming revenue by engaging on social media and pitching to playlists. Direct sales on Bandcamp can maximize profits and build a devoted fanbase. Explore income through music licensing and live performances. Build your brand to sell merchandise, and use membership platforms for steady revenue. Embrace these strategies to turn passion into profit. #MusicMonetization #Streaming #DigitalDistribution Unlock new music monetization strategies. Find out more at: https://lnkd.in/eggbkQfd

In today's digital music landscape, simply releasing tracks isn't sufficient to stand out. With millions of songs flooding streaming platforms, many tracks risk being buried in obscurity. The reality is that these platforms rely on complex algorithms to determine exposure, and these algorithms are shrouded in secrecy. For artists, this means that their music's reach is largely at the mercy of these opaque systems. Streams have become a critical revenue source for artists, yet they often lack control over the visibility their work receives. While algorithms drive the bulk of streaming traffic, artists can’t influence these mechanisms directly. Instead, they must focus on what they can control: their brand and community. Building a strong, engaged fan base is essential. Listeners don't automatically discover music; it's crucial for both artists and labels to actively engage and connect with potential fans. Music promotion needs to go beyond just uploading tracks—artists must invest time and effort into relationship-building and direct outreach. Without proactive efforts to attract and engage listeners, even the best music may struggle to achieve significant streaming success. The key takeaway: artists must be proactive in driving their own visibility and cultivating a loyal audience to see real growth. #musicbusiness #DSP #streaming #sync #music #data #artist #marketing #licensing

This scam appears to be the heist of the century that the CEO of Spotify seems to be considering: creating AI-generated content to keep offering tracks that mirror the style of playlists generated by listeners. According to Daniel Ek , CEO of #Spotify, AI-generated music content is a natural next step for the streaming platform. This development thrives on the concept of the "filter bubble," a model that recommends tracks similar to the listener's existing preferences. Spotify, whose success relies on personalized music recommendations, is now exploring even more advanced strategies to keep users within an ecosystem of automated, AI-optimized content. This strategy raises critical questions: is this a disruptive innovation that promises new musical discoveries, or a move toward the standardization of musical taste under the guise of technological progress? As the music industry reinvents itself, these choices spark debates about the future of creativity and diversity in music. The stakes are high, but one thing is certain: Spotify is preparing for a major transformation that could redefine what it means to listen to and discover music in the digital age. https://lnkd.in/dfvphiJP

All music aficionados rely on external softwares to create mixes of their favourite songs, which is cumbersome and require additional expertise. Moreover, fan-made remixes uploaded to streaming platforms do not generate revenue for artists, and copyright issues can arise due to modifications to original tracks. Now, Spotify is taking your listening experience to the next level with its new mixing tools built directly within the streaming service. These tools will enable users to flex their DJ skills, set tempo ranges, filter songs by genres, moods, and activities, offer automated features like sequencing tracks with similar key, tempo, and style together. Spotify's mixing tools could revolutionise the way users interact with music: 1. It will lead to greater creativity and personalisation directly within the streaming service. 2. Artists will benefit from increased revenue opportunities associated with officially remixed tracks, potentially incentivising the creation of more official remixes. 3. The tools can align with current trends, such as sped-up songs popularised by platforms like TikTok. This will ultimately enhance the overall user experience and create Spotify's position as a leader in the streaming industry. #product #music #mixingtools #userexperience

I've delved deep into the music industry and noticed a stark contrast in data availability between recorded music and live performances. Recorded music data is abundant and thoroughly tracked through streaming services, downloads, and sales, Revealing profound insights into audience preferences, platforms such as Spotify, Apple Music, and Billboard provide standardized metrics. However, there’s no such data about live music because it's scattered among many venues, promoters, and artists, which makes collecting data tricky. Live music makes money in various ways like selling tickets, items, food, and getting sponsorships, which makes tracking it difficult. #musiccommunity #musibusiness #MusicPublishing #livemusic #Musicindustry

The Luminate 2024 report is out with hundreds of charts about the music industry. My takeaway: pop is back! R&B/Hip-Hop leads in overall streaming volume with more than 1 in every 4 streams being from the genre. But the genre is facing increased competition as its overall share is down 2.3 points since 2023. At the same time, pop (number 3 category) is closing fast on rock as the fastest growing core genre. Enjoy the reading #music #musicindustry #business #businessmodel #musicbusinessmodel

🎵 TikTok Music Shuts Down But... 🎵 #TikTok is shutting down its music streaming service in November, ending its brief run before reaching the US. Launched in countries like Brazil and Australia, TikTok Music aimed to compete with #Spotify and #Apple Music but struggled with licensing issues and high costs. Now, instead of a standalone platform, TikTok is focusing on partnerships with services like Spotify through its "Add to Music App" feature. This tool has already facilitated millions of track saves, according to TikTok’s global head of music business development, Ole Obermann. Shortform content has become a crucial tool for musicians to gain exposure, and TikTok has been at the forefront of this trend. The new "Add to Music App" feature will continue to play a key role in helping artists reach wider audiences by seamlessly integrating their music into the TikTok experience. . . . #Quarterlab #TikTokNews #MusicIndustry #CreatorEconomy #IndependentArtist #TikTokMusic #MusicBiz

🎶 Why is the Music Industry Overlooking Superfans? 🎶 The music industry seems to have shifted its focus to streaming metrics, often at the expense of superfans who have historically driven an artist's success. Almost everyone listens to music, so how relevant are platforms like Spotify and Apple Music as true indicators of what's happening in the music world? Consider this: Major players in the industry—#recordlabels with massive PR power and a financial interest in #streamingplatforms —push the narrative that streaming numbers are king. Labels benefit from a 45-year back catalog, which fits the #streaming model perfectly. But are we ignoring the superfans who truly fuel the music culture? Why might #labels and #platforms not favour superfans? Platforms thrive on casual users. Streaming services make money by charging casual listeners, not superfans who seek deeper connections and exclusive experiences with artists. Labels rely on back catalogs. Labels profit significantly from their existing catalogs rather than focusing on new music. A New Model to Consider What if streaming platforms focused on old music rather than new releases? Think of it like the movie industry: Films hit theaters first to maximize revenue from die-hard fans before moving to digital platforms like Netflix. Similarly, the #musicindustry could release new music directly to #superfans through exclusive superfan platform like our's FanCircles and then transition older music to streaming services. This approach would maximize value from superfans before transitioning to broader distribution. The recent Billboard article highlights how the industry is trying to monetize superfans but it's clear that it's struggling to understand how to do it. Actually, it's not very difficult. We already do it! • Have we been misled? Why is there such a heavy focus on streaming numbers, and who benefits from this approach? • Who stands to gain from a superfan-focused model? Could a shift in strategy actually benefit artists and superfans alike? Share your thoughts below! 👇 #MusicIndustry #Superfans #Streaming

🌟 TikTok continues to be the kingmaker for music hits, especially during the summer ! This year, tracks that gained traction on TikTok saw a direct surge in their streaming numbers on platforms like Spotify, proving once again the power of short-form content in shaping global music trends. Sabrina Carpenter’s Espresso became a summer anthem, thanks to its viral success on TikTok, racking up millions of streams and earning a spot on Spotify’s Global Top 5 Songs of Summer 2024. This example shows how a viral TikTok moment can catapult a song into global recognition almost overnight. It's an exciting time for artists and music marketers—leveraging TikTok could be the key to unlocking the next big hit! What’s the most unforgettable TikTok song for you this summer? Let’s discuss in the comments! 🎵👇 #MusicStrategy #StreamingSuccess #TikTokHits #SpotifyStats #MusicMarketing #MusicStreaming