Such a fun campaign! Great work Giant Spoon! #clientwork #indieagencies
To put a bow on “Like A Sponge” — our year-long, global creative platform for the 25th Anniversary of SpongeBob — we debuted The “Garriage” at THE Macy’s Thanksgiving Day Parade, alongside legendary voice actor Tom Kenny. Built in partnership with our friends at Nickelodeon and Paramount+, our giant Gary turned the holiday into a holi-YAY for +31MM viewers worldwide. Then, on Black Friday, we brought the nautical nonsense to the Bryant Park Holiday Market, with ❄️ SpongeBob’s Winter Wumboland ❄️ where goobers hopped aboard The Garriage for a festive video ride through a snowy Bikini Bottom. We’re taking The Garriage to the west coast next, so stay tuned for more opportunities to Holiday #LikeASponge. #SpongeBob25 🧽 🥄 Image Credit: Nickelodeon & Giant Spoon
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