Wowza’s Post

"Content is a vector of value," says LiveU's Steve Wind-Mozley, "and whether it's audio, visual or video content forms – I'm going to call them all 'stories' - they can be massively powerful communication tools." In the last few years, the democratisation of pro-grade production technology and access to high-quality streaming - as well as the rise of social media sites that require a frequent turnover of fresh content - has prompted a huge step-change for the quality and impact of corporate media. Find out more from LiveU, Sony | Professional Europe, The Switch and Livepeer in my latest article for IBC 365. #streaming #productiontech #content https://lnkd.in/e-xAGruX

Yes, live-streaming is still relevant and important! Did you know that 63% of people aged 18-34 watch live streamed content regularly? Live streams are also watched 10-20 times longer than on-demand content. Read our blog to learn why you should live stream your next event: https://lnkd.in/gyeH6trk

Optimize your monetization and ad strategies to make the most of increased holiday #streaming viewership!

Ever wonder how your favorite streamers get their content to you in real-time? 🎥✨Check out our latest blog post where we break down 'video ingest' - the crucial first step in livestreaming! https://bit.ly/3BmJyVR #livestreaming #videoingest

In today’s world of endless streaming content, quality is what differentiates engaging videos from those that fail to hold attention. For creators on YouTube, focusing on what viewers value most can lead to higher watch times, increased viewer loyalty, and ultimately, a successful channel. Read more in our blog post here: https://lnkd.in/gp38PpwJ

Ever wondered why you can’t find some of your favorite movies or shows on your preferred streaming platforms? Distribution Agreements might be why! Follow me. Filmmakers pour their hearts into developing unique content for our entertainment. However, when sharing their work with others, it's crucial to ensure they retain control and maximize benefits. That's where a well-structured Distribution Agreement comes in. What is a Distribution Agreement? A Distribution Agreement is a contract between the Intellectual Property (IP) owner and a distributor, outlining the terms for distributing IP, such as: - Software - Creative content (music, videos, literature) - Patents - Trademarks - Trade secrets Why is it important? 1. It safeguards IP creations from unauthorized use, reproduction, or distribution. 2. it clarifies responsibilities by defining roles, obligations, and expectations for both parties. 3. it ensures fair compensation by establishes payment terms, royalties, or revenue-sharing models. 4. It specifies territories, channels, and limitations for distribution. Distribution Agreements also play a crucial role in determining what content is available on Video on Demand (VoD) platforms like Netflix, Amazon, HBO etc by ensuring the following: 1. Licensing restrictions: Distribution agreements between content owners and VOD platforms often come with licensing restrictions, limiting where and how content can be streamed. 2. Exclusivity clauses: Some agreements grant exclusivity to one VOD platform, making the content unavailable on others. 3. Territorial limitations: Distribution agreements can be territory-specific, restricting content availability to specific regions or countries. 4. Windowing strategies: Content owners employ windowing strategies, releasing content on different platforms at different times (e.g. theatrical release followed by VOD). 5. Content owner preferences: Some content owners prefer to distribute their content through specific VOD platforms or channels, limiting availability on others. 6. Rights clearance: VOD platforms must clear rights for each piece of content, which can be complex and time-consuming, leading to delays or unavailability. By understanding Distribution Agreements, you can: - Safeguard your creations and innovations - Maintain control over your work - Ensure fair compensation and revenue streams - Build trust with distributors and partners - Navigate the complex world of VOD platform content offerings Remember that as a Filmmaker or an Artiste, a well-crafted Distribution Agreement is essential for protecting your intellectual property and achieving success in the market. I'm Gabriel Enogela, a contract specialist commited to guiding individuals and businesses in navigating and crafting effective agreements.

SVOD: Everything to Know About Subscription Video On Demand Welcome to our comprehensive guide on monetizing your video content with Subscription Video on Demand (SVOD). In this article, we will explore the various aspects of SVOD and provide you with valuable insights on how to effectively leverage this monetization model. Video content has many purposes in the business world. It is primarily used in both video ads, and content marketing strategies, but video content can be used as a product. You can sell mini-films, tutorials, lessons, webinars, and other videos for on-demand consumption. There are a few ways to monetize  video-on-demand services, and SVOD is among the most popular monetized video streaming service models. SVOD platforms use subscription fee-based pricing models to monetize video content. Read more below! #livestreaming #SVOD #monetization #ottplatform #videohosting #videoanalytics #broadcasting #4kvideo #HDvideo #streamingservice #encoder #videoanalytics #encoding #paywall #payperview #streamingsubscription https://lnkd.in/gA776MCH

Drumming, drumming 🥁 Who doesn't love a listicle? We've got one. To stream in innovative ways: that's what we all want. And a particular product we came up with, well—it helps you do just that. (And it enables content and cash creation.) Here are 7 ways. #streaming #virtualchannels #ott

📈 Big Players, Big Investments The top six global content providers, Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount are responsible for over half of all content spending in 2024, totalling $126bn. This marks a significant 51% slice of the global content spend. Disney leads the media landscape in 2024, accounting for 14% of global investment in TV and film. This position was bolstered by its full acquisition of Hulu early in the year, adding an extra $9bn to Disney’s total content spend. $40bn of the $126bn is currently spent by these big six on their subscription streaming services. 🎬 Original Content at the Forefront
Original programming continues to lead, with $56bn invested across these major players. 📹 Content Creators Google via YouTube continues to build its global presence through revenue-sharing arrangements with content creators, making it the third largest contributor to the content landscape. 📺 Streaming Content Netflix is the top investor in global streaming content, averaging a total of $14.5bn in annual investment in original and acquired programmes since the pandemic. 🌎 Shift to Global Audiences
Amidst market challenges, strikes and production shutdowns, companies are prioritising international content strategies. For example, Netflix allocated over half of its content budget to non-US programming in 2024. It’s interesting to see how the media content landscape is evolving with bold investments in original and international content, streaming growth and the the rise of YouTubers. The scale of investment by these media giants hopefully signals more opportunities ahead for professionals in the streaming, media and digital entertainment space.

It's no secret that creators face considerable content monetization challenges, with 58.3% reporting recent difficulties in monetizing their content. However, this slightly improved from the 61.5% reported in 2023. Regarding monetization methods, live streaming, ad-revenue share programs, and paid subscriptions remain popular. Notably, brand sponsorships have seen a 14% decrease compared to the previous year. For better monetization opportunities, content reach, and platform growth, reach out to the Yoola team today.