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Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community. We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you. We believe this makes us different. If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement

Marketing simplified 

I am not in marketing but someone explained it to me perfectly What Is Marketing? If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus and spend a lot at the circus shops, that’s sales. And if you planned the whole thing, that’s marketing.

#MarketingGyaan For those resisting and wondering if MEME MARKETING IS EFFECTIVE OR NOT... Please understand, it is the only marketing in the times to come. Don't make the same mistake traditional media made when forecasting the impact of social media. Get ready to meme your way into promotions. Sooner rather than later.

Every single CEO Should know what Marketing actually is in 2024. The "excuses" should not fly anymore. If you're going to have an opinion about it... Understanding of the function should be a bare minimum requirement. Every Chef knows the role of each ingredient in their dish and why Every Quarterback knows what all players on the field are doing and why. Every Point Guard knows what their 4s and 5s are doing and why. Every Conductor knows the purpose of each section in the orchestra and why Every Director knows what every actor on set is doing and why. Every Ship Captain knows what each crew member's role is on deck and why. It's that simple. In 2024, if you're leading a company, you can't (nor can the company) afford to be in the dark about the engine driving your growth. I will argue this to the grave. That is all. That's the rant. ✌

Marketing: A Coldplay Analogy Picture this. Coldplay, the British Rock Band, is coming to your city for a surprise tour, When you see all the rave on Social Media and Billboards all around the city,  That's ADVERTISING. When they give out event-specific merch and brand collaborations,  That's PROMOTION. When Chris Martin (Lead singer of Coldplay) calls over a lucky fan over to the stage, and they sing together, That’s PUBLICITY. and it appears on the News the next day, That's PUBLIC RELATIONS. And when all of this gives a combined and coherent effect of increasing ticket sales by a landslide for the event, You call that SALES! Now, you might be thinking, I don’t see any mention of marketing anywhere… THIS IS MARKETING! In other words, MARKETING= ADVERTISING + PROMOTION +PUBLICITY + PUBLIC RELATION + SALES. 🎯 So, the next time you plan your big marketing campaign, keep this formula as a gentle reminder. Repost ♻ if you find this meaningful. You said, "Drink from me, drink from me" When I was so thirsty......

Product Marketing is about bringing products to market successfully 🌟

What is Marketing? Imagine Alick Macheso is gearing up for a show next weekend in Gokwe. If a poster for that show is put up at the venue and around the town, that’s ADVERTISING. If he gets on the back of a pick up truck and plays his guitar through town a day before the show, that’s PROMOTION. If there’s a stampede while people try to catch a glimpse of him and it trends on social media, that’s PUBLICITY. If he then visits those hurt in the stampede in the hospital or at their homes and shares a photo moment smiling with them, that’s PUBLIC RELATIONS. Meanwhile, if he has partnered with the local Booties Pharmacy branch to sell tickets and inform people about the specifics of the event, that’s SALES. The planning and combination of all these activities towards the success of the show is MARKETING.

Building The Perfect Marketing Campaign There are a few essentials you’ll need to take into account here and this is coming from years of working with top brands on massive brand campaigns to over 350+ product launch campaigns. Process: 1. The idea/concept (Pre Production) - Objectives - End Goal/Direction - Target - Timeline 2. Execution - Where, when and how - Bringing the VISION to life - Alocate the best teams, resources and equipment for this project 3. Implementation - Strategy for release - Timeline for Teas and Reveal - A soft launch pre “hard” launch cause everything never goes perfectly. Be prepared This is what I’ve implemented over the years and followed with all the brands I’ve worked with. It’s pretty essential to have each of these pieces in place and you’ll still run into some mud but the key takeaway here is to HAVE A GAMEPLAN AND PROCESS in place. Plan now or be prepared to fail. *SEEK wndr wndr Collectives

The 4 P in sports marketing: 1. Product: Consider the type of product and its appearance, including logo, packaging, and size. Think about the durability, quality, warranty, and any extensions or additional components. Logistics, such as inventory demands and stocking time, are crucial to consider. Determine how the product will be displayed and merchandised. 2. Promotion: Identify the target audience and segments you want to reach. Determine where your audience is looking for information or entertainment. Choose appropriate advertising strategies, such as magazines, television, direct mail, or door-to-door. Consider incentives, public relations, and customer acquisition and retention strategies. 3. Place: Decide where you plan to sell your sports product. Consider the geography, whether it's local, regional, national, or international. Could you determine the distribution channels, such as retailers or wholesalers? Logistics, such as transportation, refrigeration, and packaging, must be considered. 4. Price: Decide on the pricing strategy, whether it's high, middle, or low. Conduct a competitive analysis and consider special event pricing. Take into account inventory management and the effect of expiring inventory. Consider payment options, refunds, and credit terms for suppliers. The course emphasizes the importance of understanding products' value and attributes, as well as effective communication and engagement with fans and customers. It provides insights into various marketing strategies and considerations specific to the sports industry.