WPP’s Post

As we reach the end of the 2024, WPP's Elav Horwitz has shared their top 6 marketing trend predictions for 2025 with The Drum featuring insights from our very own Priti Mhatre. You can check out the article here: https://lnkd.in/eQYjrPym #WPPRoadto2025 powered by Hogarth #2025Predictions #MarketingTrends #ContentProduction #CreativeProduction

"Digital Marketing: The Unsung Hero of Everyday Life Think about it - from the moment you wake up to the time you drift off to sleep, digital marketing is subtly influencing your choices. It's the algorithm that suggests your favorite coffee shop, the personalized ads that introduce new products, and the content that keeps you informed and entertained. How is digital marketing changing your life? Let's discuss! #digitalmarketing #technology #lifestyle #consumerbehavior #marketing #innovation"

𝗪𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁𝘀, 𝘄𝗲 𝗼𝗳𝘁𝗲𝗻 𝗳𝗮𝗹𝗹 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗼𝗻𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁 𝗳𝗶𝗻𝗮𝗹 𝗻𝘂𝗺𝗯𝗲𝗿𝘀—𝗹𝗶𝗸𝗲 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀. But what if we shifted our focus beyond that? Instead of just celebrating the wins we can count, we need to ask: Are we building sustainable, long-term growth? 📊 Incrementality should be at the core of our strategy. It's about asking tough questions—like whether the customers we're converting would have found us anyway or if our efforts are truly bringing in new value. One way we look at this is by identifying opportunities where branded keywords might not add incremental growth. Tools like Cross-Brand help uncover these moments and optimize our campaigns for real value. What tactics are you using to ensure your marketing adds incremental value beyond just the numbers? I’d love to hear your experience with this! #MarketingGrowth #Incrementality #SustainableMarketing #BusinessStrategy #MarketingSuccess

In today's digital landscape, personalization is key! Customers crave tailored experiences that speak directly to their needs and preferences. By implementing personalized marketing strategies, businesses can create meaningful connections that not only engage but also retain customers. Discover how to leverage data and dynamic content to elevate your marketing game! Read more: https://lnkd.in/dhZygwiw #PersonalizedMarketing #CustomerEngagement #MarketingStrategies #CustomerRetention #DataDrivenMarketing #TailoredExperiences #DigitalMarketing #CustomerExperience #AIinMarketing 

Data-Driven Marketing That Rocks Results! Did you know brands that consistently invest in marketing can achieve up to a 33% increase in revenue growth? At The Rock It! Co., we translate data into actionable strategies that work. Whether it’s enhancing your online presence or orchestrating impactful events, our approach ensures your brand stands out. Key Insights: 82% of consumers trust a brand more after engaging with custom content. 70% of event attendees say the experience influences their buying decisions. 50% of web traffic is driven by organic search—Is your site optimized? We don’t just talk numbers—we drive them. Ready to elevate your brand’s growth? Let’s make it happen! #TheRockItCo #MarketingStats #BrandGrowth #DataDriven #GreenvilleSC

Are you getting the desired results of your marketing efforts within your budget? You are, and congrats, if you did these: - Identified clear marketing objectives - Developed a comprehensive plan to achieve them - Created marketing content that resonates with your target audience - Defined key performance indicators (KPIs) and performance reports to measure success The next step? Review your marketing data, adapt strategies, and optimize campaigns to produce the desired marketing results and sales figures. Without doing it, you remain “below sea level.

2025: Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, WPP’s Elav Horwitz is here to help you be more ‘ready’ than ‘not’. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

What if we’ve been doing marketing all wrong? In the push for leads, KPIs, and conversions, have we lost sight of the people on the other side of the screen? So much of today’s marketing feels transactional, content for clicks, ads for sales, everything focused on the short term. What if our real measure of success was long-term trust? Building loyalty that’s not just about brand awareness but about real connection. Are we brave enough to focus on impact over metrics, even if it means challenging the way things have always been done? Curious to hear if others feel the same. #Marketing #DigitalMarketing #CustomerExperience #BrandLoyalty #FutureOfMarketing #TrustOverTransactions

The pressure to prove ROI in marketing is insane. 😨 It's making people lose their gut instinct. I get it – we have to focus on what makes us money. But can we also agree that making people 'feel' something is important too? For example, I post something on LinkedIn that makes people connect with our brand, builds trust, makes us memorable. But no click-through link, so no immediate website traffic, so no trackable ROI. By the cold, hard numbers, it was pointless, right? Wrong. Data is super important, but it can't tell the whole story. Building a brand people love and trust is still how you win and retain that long term revenue. We have to find the sweet spot. (But secretly starting a petition to start marketing based on vibes only) #MarketingROI #StoryTelling

If you’re looking for better ROI from your marketing, join us live with Mordy Oberstein, as we discuss how branding is the great equalizer and ways to make it your most effective click driver. You'll hear: - Real-world case studies highlighting the power of differentiation. - Proven methods to stand out and cut through the digital noise. - Actionable strategies to build momentum and drive conversions, from search to social. Register now, and don’t miss your chance to ask the brand experts how it’s done. https://hubs.li/Q030pvTW0 #Webinar #ROI #DigitalMarketing