WRAP’s Post

Transcript

WRAP is a global environmental action NGO seeking to bring circular living into every home and every boardroom to make it commonplace. We're super excited about our new brand at WRAP, because it really firmly puts the spotlight on circular living and on our bold, global ambitions to take that forward. Together with the companies funders and indeed the public who are excited by this prospect of a different future where we can live more in tune with nature. I think it's a very good message to really bring it home, that this isn't something different. This can be part of your day to day life. It doesn't need to be changed or massively drastic from how we live now. Yet at the core is a really important change that we can all make. I think WRAP can play an incredible role in that journey of circular living. I think there's loads of resources that WRAP have, there's loads of data that WRAP has that can help businesses make the right decisions. WRAP certainly can provide that expertise, enrich us with insights and really help us to drive meaningful impact. Data alone, counting numbers. Imagination alone, that's daydreaming. But if you combine data with imagination and throw in a little joy, now that can really change the world. And what everyone has said to me is how inspired they were by tonight, that it did actually reignite their passion to help take circular living forward, and that they learned a lot. We're on the cusp of taking the circular economy from pilot to a complete paradigm shift. As the circular economy becomes the mainstream economy Another world is possible. And sometimes when it's really quiet, I can almost hear her breathing.