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3 fixture insights you'll thank us for at the end of October. Do not plan autumn's live sport in your venue until you've cracked through this 👇 📈 𝐑𝐮𝐠𝐛𝐲 𝐈𝐧 𝐑𝐮𝐝𝐞 𝐇𝐞𝐚𝐥𝐭𝐡 After South Africa v New Zealand emerged as the most searched-for-fixture in August, their September rematch proved it was no fluke, coming in second for last month. This trend bodes very well for TNT Sports venues as the Autumn Nations Series rolls back into town. For all the doom and gloom that often surrounds it, international rugby union has never been in a better place, with the last few years producing incredible matches, iconic moments and some positively hissing rivalries. Argentina, England, France, Ireland, New Zealand and South Africa are impossible to split right now - factor in a capricious Scotland side plus a resurgent Italy and we have an abundance of the tight, ferocious, competitive fixtures that pack out pubs coming up. England v New Zealand kicks off a month of action on the 2nd November, now’s the time to get your plans in place, start talking to customers about it and get those crucial pre-bookings in. 👊 𝐂𝐚𝐧𝐞𝐥𝐨 𝐀𝐥𝐯𝐚𝐫𝐞𝐳 - 𝐀 𝐒𝐮𝐫𝐞 𝐁𝐞𝐭 A theme we talked about in last month’s UK analysis was the consistency with which big US boxing bouts emerge as the biggest missed opportunities. That trend continued in September with Canelo Alvarez’s latest bout driving significant value for the 7 venues who purchased and advertised it on FANZO. Digging deeper (as far back as our detailed fixture data goes), the Mexican great’s last 5 fights each averaged just shy of 2000 searches for a local venue on FANZO, being funnelled into fewer than 10 UK bars showing them. Yes, they’re late-night fights. Yes, there’s a PPV cost. But if you already have the means to stay open, no other name in sport offers such consistent value in terms of fan interest for the venues that do show Canelo’s bouts. 🇦🇺 𝐀𝐮𝐬𝐬𝐢𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 If the AFL Grand Final popping up second in our missed opportunities piqued your interest, the wider top ten should make fascinating reading. 6 of the 10 biggest opportunities for UK venues were AFL (Aussie Rules) or NRL (Rugby League) fixtures as Australia’s two biggest winter codes reach a crescendo each September. Bloody good insight but not something pubs can act on for another 11 months now, surely? Not so fast. This weekend’s NRL Grand Final offers one last opportunity to tap into any local ex-pat communities and generate some bonus trade on Saturday morning. And if you’re a venue attached to a hostel in a tourist hotspot, it’s got ‘free shot at the posts’ written all over it. --- Want a deeper dive into September's fixture data? Make sure you follow Pete Starr, he'll be posting some punchy analysis on the stories that emerged from this data set complete with practical implications for running sport in your venue, in the coming weeks.

☀️ Three data insights from July that you'll shamelessly regurgitate in at least one meeting this month. 🩻 𝑨 𝑾𝒊𝒅𝒆𝒔𝒑𝒓𝒆𝒂𝒅 𝑪𝒂𝒔𝒆 𝑶𝒇 𝑬𝒖𝒓𝒐𝒔 𝑭𝒆𝒗𝒆𝒓 After the disappointment of the last World Cup in the on-trade, England’s rollercoaster ride to the final of Euro 2024 was a massive win for UK pubs. Perhaps more interesting, however, is the sheer scale of fan interest venues benefited from - this year's jamboree in Germany generated 137% more searches for pubs showing games than 2022 Qatar World Cup. After a relatively cool start, traffic grew steadily with each knockout round before exploding for the final - England’s eventual defeat to Spain was responsible for 30% of all fixture hits on FANZO throughout the tournament. 🤷 𝑰𝒕'𝒔 𝑭𝒊𝒏𝒆 𝑰𝒇 𝒀𝒐𝒖 𝑫𝒐𝒏'𝒕 𝑮𝒆𝒕 𝑰𝒕 It’s a trend we’ve been talking about for some time now, but the demand for celebrity or crossover boxing in pubs continues to endure. YouTuber Jake Paul’s latest bout was the no.1 missed opportunity for venues this month by a magnitude of six. Despite lacking the morbid curiosity of his postponed fight with 58-year-old Mike Tyson, the handful of UK venues that showed this re-arranged scrap against Mike Perry will have enjoyed a healthy return on their investment. And if the concept makes you scratch your head, that's fine. All you need to know is that right now, no other 'event' sees fan demand outstrip the supply of on-trade venues showing it, quite so consistently. 🐛 𝑾𝒉𝒊𝒄𝒉 𝑷𝒖𝒃𝒔 𝑪𝒂𝒖𝒈𝒉𝒕 𝑻𝒉𝒆 𝑾𝒐𝒓𝒎? England men’s rugby tour to New Zealand performed very well for the pubs who committed to an early start. The two Tests came in as the 6 and 7th most-searched-for fixtures and were one of the month's biggest missed opportunities - a show of considerable fan interest when you factor in the popularity of the Euros. To casual observers, those numbers might raise the odd eyebrow - a currently unremarkable England team, kicking off at an antisocial hour and who lost both matches. But, as we wrote back in our January 2024 analysis, "what’s rare is precious in sport". And few things are rarer than a tour of New Zealand. English supporters had been starved of one for a full decade before this July, meaning plenty were eager to savour every minute of it surrounded by other fans in a great pub. #outofhome #ontrade #FANZO #sportstech

International Friendlies: More Than Just a Kickabout ⚽️ Beyond the thrill of the game, international friendlies like today's England vs Brazil at Wembly Stadium, hold significant strategic value for both teams. Here's why these matches matter: - 𝐓𝐨𝐮𝐫𝐧𝐚𝐦𝐞𝐧𝐭 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧: It's a crucial warm-up for major events like Euro 2024 (🏴󠁧󠁢󠁥󠁮󠁧󠁿) and Copa América (🇧🇷). These friendlies allow teams to test tactics, formations, and player fitness before the real competition begins. - 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐂𝐡𝐞𝐦𝐢𝐬𝐭𝐫𝐲: Integrating new players and fostering team spirit are key for success. Friendlies provide a platform to experiment and build cohesion before high-pressure tournaments. - 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: International matches are a major revenue generator through tickets, broadcasting rights, and sponsorships. A prestigious matchup like England vs Brazil is particularly attractive for these reasons. Follow My Fave Places for more insights. Because every place has a story. #football #soccer #internationalfootball #EURO2024 #CopaAmerica #Brazil #England #sports #sportsbusiness #teamwork https://lnkd.in/ejnSvpFt

Make Euro 2024 Matchday 1 the most rewarding one yet with TrueWin.ae, your sports companion. Who will make it all the way to the finals? Read on and make your predictions! #Euro2024Predictions #TrueWinCompanion #MatchdayRewards #KhaleejTimes [Partner Content]

AISTATS POWER RANKING | EURO (KNOCKOUT STAGE) Just a reminder about our rating: rtP (Real-Time Power) metric reflects the real power of each team at any given minute of the games, here based on all 4 games of the tournament. 🇩🇰 Denmark showcased nearly everything they were capable of in this tournament. The only match they didn't play from a position of strength was against 🇩🇪Germany, who seem unwilling to concede territorial advantage to anyone at Euro 2024. The rise of 🇪🇸Spain was predictable. After a master-class vs Georgia, the team of de la Fuente is a true contender for the title. Special mention goes to the rise of the 🇳🇱Netherlands, 🇦🇹Austria, and 🇨🇭 Switzerland – these teams improved their positions in the attacking power rankings. Unfortunately, this wasn't enough for Austria, and they exited the tournament. Looking forward to today's quarterfinals – a clash of ultra-attacking teams. Which team's position is the most surprising? #AIstats #Sports #Soccer #Football #Statistics

FC Barcelona vs FC Bayern München UCL Match Analysis Hans Dieter Flick has changed the style of play of FC Barcelona . 4-2-3-1 in which the 2 midfielders were very close to center backs to cover spaces instantly while having a high back line. Marc Casado, Fermin Lopez stepping up in big in Midfield third. Bayern played more diagonally due to compactness of Barcelona. High back line = High Risk = High Reward. First 11 average age of Barcelona was 24.5 yrs as compared to Bayern 29.5 . Despite having only 40% of ball possession by Barcelona, they could've score more if they capitalized their other chances. 49 recoveries was done by Barcelona. Timing of substitutions made by Flick were great, De Jong gave them balance in the second half. Analyzed using Once Sport For more content ➡ https://lnkd.in/dX7tCXj3 . . . #Football #UCL #Championsleague #FCBarcelona #BayernMunich #Tacticalanalysis #Performanceanalysis #videoanalysis

🇦🇺 3 data points from Australia's out-of-home search traffic in March that your boss will want to know more about. 🥊 𝐁𝐨𝐱 𝐎𝐟𝐟𝐢𝐜𝐞 𝐒𝐭𝐮𝐟𝐟 Tim Tszyu’s visceral dust-up with Sebastian Fundora captured the imaginations of Australians, generating 3.7X more search traffic on FANZO than his previous bout against Brian Mendoza. Keep your eyes peeled for a potential re-match with Fundora, it ought to blow those traffic numbers out of the water again, whilst younger brother, Nikita Tszyu, returns to action this month. For both venues and fans, it’s an exciting time for Australian boxing. 🏁 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐬𝐞 𝐎𝐧 𝐂𝐡𝐢𝐧𝐚 The opening rounds of the F1 season are a rare treat for Australian petrolheads. Whilst search traffic was predictably high for the Melbourne mixer, interest continued for the subsequent Japanese Grand Prix, becoming the 6th most-searched-for fixture of 2024 in Australia to date. Venues that experienced good business for those events should ensure they’re listing the upcoming Chinese GP pronto, before the world tour heads to Europe for several months. ⚽️ 𝐋𝐚𝐭𝐞 𝐒𝐭𝐚𝐫𝐭𝐬, 𝐏𝐮𝐦𝐩𝐢𝐧𝐠 𝐇𝐞𝐚𝐫𝐭𝐬 We’re now knee-deep in one of the great Premier League title races. Three heavyweights separated by one point with 7 to play means every single match 𝘳𝘦𝘢𝘭𝘭𝘺 matters from here on in. That said, these are the games that any half-serious fan will not be able to miss: * Everton v Liverpool * Tottenham v Arsenal * Liverpool v Tottenham * Tottenham v Man City For those venues with the means to show games live, searches for EPL in Australia are up 87% over the last 12 months, meaning there’s a significant opportunity to exploit as the race goes down to the wire. #australia #outofhome #livesport #fanzo #pubs

Day 16 of regular contents on social media 😁 Did you know that the Euro 2020 tournament, played in 2021 due to the COVID-19 pandemic, was the first European Championship to be held across multiple countries? ⚽🌍 This unique format saw 11 cities in 11 different nations host matches, stretching from Baku in Azerbaijan to Glasgow in Scotland. The idea behind this pan-European tournament was to celebrate the 60th anniversary of the first European Championship, held in 1960. While the concept received mixed reactions, it certainly made for an interesting logistical challenge and a truly continent-wide celebration of football. Another fascinating fact about this tournament is that it featured the highest scoring final in the history of the European Championship. Italy's victory over England in a nail-biting penalty shootout came after a 1-1 draw, bringing the total goals in the final to 2 - a record when including the decisive penalties. The Euro Cup continues to be one of the most-watched sporting events globally, showcasing not just athletic prowess but also the rich tapestry of European cultures and the unifying power of football. From underdog stories to legendary performances, each tournament adds new chapters to the beautiful game's history. #euro2020 #europeanchampionship #footballhistory #UefaEuro2024 #paneuropeantournament #soccerfacts #EuroTrivia #footballculture #sportingevents #internationalfootball #europeanfootball #footballtournament #EURO2024 #sportstrivia #footballfans #beautifulgame #SoccerHistory #europeansports #FootballHeritage #SportingAchievement

La Liga is already preparing a €40 million offer for Girona. Can you guess who the star footballer is? Transfermarkt has updated the value of Ukrainian players in the English Premier League. Artem Dovbyk showed great results and became the top scorer of the season. I'm proud of Ukrainian football players reaching the global level. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook