Additional perspectives on our work, and the state of the plastics circularity challenge. Thank you Elsa Wenzel and Trellis Group for featuring our moonshot. My hope is for us all to recognize that the roadmap to true circularity is really about the journey, and you don't have to be a scientist to have an impact; from the choices we make as consumers to support more sustainable products or packaging, to voting for change to protect the planet and people. It's really hard, if not impossible, to get to the moon in one shot. As a previous founder and entrepreneur I've learned how challenging it is to create change through business, and have critics tell you something isn't possible. But I am living proof that it is. When my previous company, Connora Technologies, set off to create the materials that enabled the first recyclable windmill blade, people thought we were crazy. But in 2021, it finally became a reality. That was my first moonshot, and that journey to the moon is now more than halfway there. So having the support of places like Alphabet Inc. and X, the moonshot factory to build our steps to the moonshot for circularity are really important. It's a unique opportunity and I am proud that we are starting to contribute to that vision today. #circularity #moonshot
“When it comes to plastic, we desperately need innovation to jump-start the circular economy.”
Elsa Wenzel wrote about X's moonshot for circularity and how the team is building a molecular inventory management platform to create a world without waste.
Read the Trellis Group article to learn more: https://lnkd.in/g5CMfe-r
Joy Rifkin, Rey Banatao, Astro Teller
Co-Founder and CEO of MyCommunity.Today Inc.
2moGreat statement and fact: "When it comes to plastic, we desperately need innovation to jump-start the circular economy". Plastic pollution is choking our planet.