Xactly Design & Advertising Inc.’s Post

Here’s my take on AI in content marketing: It sometimes feels like FOMO coupled with a panicked rush to join the party that often results in half-baked content and approaches. That said, I use it every day to: 🔸Research 🔸Help write outlines 🔸Explore topic ideas 🔸Edit and catch errors 🔸Summarize 🔸Provide title variations 🔸Atomize content into bytes for social (then revise) I’m still not using it to write for me. You all?

“56% of marketers who use generative AI for content creation say it performs better than content created without it.” Did anyone else see this stat buried in slide 30 of HubSpot’s State of Marketing 2024? What are your results from testing genAI content v. human-written content? #ai #marketing #genai #appliedai #contentmaketing #promptengineer Image credit: HubSpot

When the Content Marketing Institute asked me, "What’s the worst advice out there about generative AI?" - I knew what my answer would be: "One of the worst pieces of advice I’ve heard about using AI in content marketing is to use it to write content. That type of content isn’t beneficial to organizations in any way unless they’re simply in a race to produce the most content that sounds like everyone else. Producing more content for the sake of producing more content isn’t getting anyone anywhere. Better content should be the goal." Find the link to the article, including tips from my fellow marketers, below. #contentmarketing #publicrelations #B2Bmarketing

This is why your Content Isn't Converting... Creating content that converts is not rocket science. You just need 80:20 rule Stop running in a rat race of numbers and focus on quality. Is it that hard: ↵ To put real efforts into content creation than copy-pasting AI content? ↵ To Write for customers rather than for competitors? ↵ To not accept every connection request? ↵ To engage with customers? ↵ To be authentic? ↵ To be YOU? Just follow 80:20 rule of 80 being for customers and 20 being for competitors!! You will be sorted!! Let me know in the comments if you will try this!! #contentcreation #personalbranding LinkedIn for Marketing

Creating content just got a whole lot easier! 📝💡 HubSpot’s Content AI Agent helps you brainstorm, write, and optimize content faster than ever. Want to know how it works? Check out our blog for all the details! https://hubs.li/Q02RfHcJ0 #HubSpotAI #ContentMarketing #ContentCreation

📰 ☕Hot off the press! HubSpot just announced the revamped CMS, now known as the Content Hub. Check out our blog post exploring its different features, how it incorporates #AI and what this potentially means for supercharging your content marketing efforts. Link to blog post below. #socialmedia #contentmarketing #HubSpot

Successful content marketing agencies are those that use AI as a tool to augment human skills, not replace them. Read more 👉 https://lttr.ai/ASyQF #ceaselessli #IntegratedAiWorkflows #ContentMarketingStrategy #InsightfulGuide

Successful content marketing agencies are those that use AI as a tool to augment human skills, not replace them. Read more 👉 https://lttr.ai/AS0iE #ceaselessli #IntegratedAiWorkflows #ContentMarketingStrategy #InsightfulGuide

Artificial intelligence has forever changed the marketing landscape. And in the blink of an eye... The area of marketing most impacted by AI to date? Probably content marketing. Because of this, we felt a "refresher" on content marketing would be useful. Read our new article here: https://lnkd.in/eW45wA9i.

📈 AI adoption has more than doubled since 2017, and it's shaking up content marketing. Explore our insights on the latest AI trends and how they can help you optimize your marketing efforts. 👉 https://buff.ly/3yiD6y4 #AITrends #ContentMarketing #DataDrivenMarketing