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🆘 Are you struggling to convince stakeholders of the value of B2B marketing? Here are 3 insightful analogies recently shared on an episode of The Renegade Marketers Unite podcast: 📈 Marketing is like a stock portfolio - no single investment delivers growth; it's the compounding effect over time that makes a difference. Just like a portfolio contains different investments that work together, marketing success comes from a mix of activities (content, podcasts, social engagement, community, events, etc.) that reinforce each other for long-term business growth. 💰 Brand building operates like a 401K —cutting brand spending today sacrifices growth not just today but also in years 2, 3, 5 ... Consistently investing in your 401 (K) allows compound interest to work its magic. Similarly, brand investments do the same by building trust, recognition, and preference that accumulate over time. 🏡 Brand building is like staging a home before selling—you can't isolate its ROI, but it elevates the overall value. Before putting a house on the market, you stage it, add a fresh coat of paint, and make sure the landscaping is tidy to maximize the selling price. Brand investments operate the same way in their contributions to generating pipeline and revenue. What analogies do you use to communicate how effective B2B marketing requires continuous investment and a long-term mindset? For a deeper dive into these concepts, check out episode 389, "Forrester's Transformative B2B Marketing Playbook," on the Renegade Marketers Unite podcast with Drew Neisser and Forrester's Matthew Selheimer. The discussion is a must-listen for B2B CMOs and marketers on how to better articulate the strategic importance of marketing in 2024. Link to show in comments below. #b2bmarketing #revenuegrowth #cmo ------------ 🔔 I'm Sarah Eppler, a marketing leader and business strategist. I help CEOs, founders and leadership teams of growing B2B businesses accelerate revenue growth and increase profitability. Follow me for actionable insights that boost marketing and overall business performance.

“There is no strategy.” Sadly, that’s the reality for most SaaS brands. And it’s the marketing head that will (ultimately) pay the price. In the absence of strategy, the company begins to execute *random* acts of marketing. The ideas start pouring in… – The launch of a podcast (finish at 4 episodes). – A new random partnership (every week). – A 31-page customer case study (pitch slap). – A random exhibition stand. – More super pitch slaps disguised as social posts. – Landing pages for everyone & anyone. On and on we go because the company must do something, right? We must do something to hit that random lead or revenue target. Ripping up the (loose) plan and making a new one. Week by week. Hoping something will stick. Hoping the buyers will come flooding in because we've been "working hard". But there's never any progress when it comes to REAL business impact. It's a nonsense way to work. Truth is, it’s always the lack of business goals and clarity that kills the marketing head (and then eventually the rest of the business). Today, there must be clarity with the strategy. – What’s our POV on the market we serve? – What’s the better way for our customers to work? – Why is that urgent today? – What’s going on in our market? (market research). – What groups of customers exist today? (segmentation) – Which segments are we focusing on? (targeting). – How are we positioning our offer to this target? (positioning). – What are the most important objectives today? (focus). – Where are we already setup for success? (drivers). Clarity is needed here. If leadership can’t answer those questions… Then, the company is rolling the dice and embracing the luck strategy. A strategy where the odds are against you succeeding. #marketing #b2bmarketing PS. The strategically-trained marketer must be on the leadership team today. No longer a choice. At least not in the eyes of investors.

Absolutely thrilled, Prakash! 🌟 It was fantastic to dive into the world of Digital Transformation and Marketing with you on The Brand Blueprint Podcast. 🎙️ Your insights on leveraging tech to enhance brand building were truly enlightening! Our audience is in for a treat, especially with the rapid fire segment—can’t wait for everyone to hear it! For our followers tuning in, Prakash’s expertise in integrating cutting-edge digital strategies with traditional marketing is a game-changer for any entrepreneur looking to propel their brand into the future. 🚀 Remember, embracing digital transformation isn’t just about adopting new technologies—it’s about reshaping our approach to engage customers more effectively and personally. 🎯 Stay tuned for the full episode dropping soon on all major platforms including YouTube, Spotify, Apple Podcasts, and Amazon Podcasts! And while you’re waiting, why not check out more on this topic through the link Prakash shared? Let’s keep pushing the boundaries of what our brands can achieve! 🔥 #BrandBuilding #DigitalMarketing #Entrepreneurship #Innovation #TheBrandBlueprint Don’t forget to follow, like, and share if you’re excited about transforming your marketing strategies!

Absolutely thrilled, Prakash! 🌟 It was fantastic to dive into the world of Digital Transformation and Marketing with you on The Brand Blueprint Podcast. 🎙️ Your insights on leveraging tech to enhance brand building were truly enlightening! Our audience is in for a treat, especially with the rapid fire segment—can’t wait for everyone to hear it! For our followers tuning in, Prakash’s expertise in integrating cutting-edge digital strategies with traditional marketing is a game-changer for any entrepreneur looking to propel their brand into the future. 🚀 Remember, embracing digital transformation isn’t just about adopting new technologies—it’s about reshaping our approach to engage customers more effectively and personally. 🎯 Stay tuned for the full episode dropping soon on all major platforms including YouTube, Spotify, Apple Podcasts, and Amazon Podcasts! And while you’re waiting, why not check out more on this topic through the link Prakash shared? Let’s keep pushing the boundaries of what our brands can achieve! 🔥 #BrandBuilding #DigitalMarketing #Entrepreneurship #Innovation Don’t forget to follow, like, and share if you’re excited about transforming your marketing strategies!

Absolutely thrilled, Prakash! 🌟 It was fantastic to dive into the world of Digital Transformation and Marketing with you on The Brand Blueprint Podcast. 🎙️ Your insights on leveraging tech to enhance brand building were truly enlightening! Our audience is in for a treat, especially with the rapid fire segment—can’t wait for everyone to hear it! For our followers tuning in, Prakash’s expertise in integrating cutting-edge digital strategies with traditional marketing is a game-changer for any entrepreneur looking to propel their brand into the future. 🚀 Remember, embracing digital transformation isn’t just about adopting new technologies—it’s about reshaping our approach to engage customers more effectively and personally. 🎯 Stay tuned for the full episode dropping soon on all major platforms including YouTube, Spotify, Apple Podcasts, and Amazon Podcasts! And while you’re waiting, why not check out more on this topic through the link Prakash shared? Let’s keep pushing the boundaries of what our brands can achieve! 🔥 #BrandBuilding #DigitalMarketing #Entrepreneurship #Innovation Don’t forget to follow, like, and share if you’re excited about transforming your marketing strategies!

Do you know what B2C marketing tactics work in the B2B space? More importantly, do you know which ones really just don't translate? There's value in not reinventing the wheel, but you don't want to be spinning your wheels trying to get something to work that just...doesn't. &Marketing CEO Rajat Kapur was recently a guest on IMpulse: The Influence Marketing Podcast where he gives some practical takeaways on how to determine which marketing strategies to cross off your list for B2B spaces. Listen now. https://lnkd.in/gm88QajE #marketingstrategy , #b2bmarketingstrategy

My client finally started attracting *warm* leads excited to buy from HER specifically. Here’s how 👇🏾 First- backstory. When she came to me, her brand was visually pretty, but didn’t actually communicate who she was in the new era of business she was in. She was noticing that unqualified leads were coming into her business… because she was getting visibility, but not calling in the type of clients she wanted to work with. The thing is- attracting clients comes down with the type of training (nurturing and conditioning) you do to your audience through your brand. An audience is the first step to building up a flow of leads. And with the right brand, you can shape the way the audience positions you in their mind. Which means a lead that might have been tempted to haggle your process and negotiate on price will stop when you have the correct brand and strategy in place. My client and I implemented my RISE framework in order to reposition her offerings as serving mid-level in business food CPG brands. This framework is- 1. Research (who is your target audience and how do you communicate with their deeper needs + desires) 2. Insights (what golden nuggets can you implement from your research?) 3. Style (how do you visually differentiate your brand and create consistency?) 4. Engagement (how do you grow consistent visibility and create an urge to buy from your dream customers/clients?) This framework created a repeatable, effective strategy for her that allowed her social media marketing agency to finally call in the right type of clients. A content strategy can only get you so far when you don’t have the right brand in place. If you want to finally feel in control of the future of your business, instead of patching together bits of info and ideas from everyone in your industry… you need a brand strategy that works. My upcoming FREE private podcast is going over exactly how to grow your brand to attract the right customers without sacrificing your values or vision. And PS: here, we build brands that last the test of time. DM me BRAND to get on the waitlist!

Emotional connections can attract a customer for life, but beyond that it shows your audience what you value and the intent behind your brand. Linda recently welcomed Ian Baer founder of #Sooth, onto the B2B Brand 180 Podcast to discuss the power behind emotional B2B Marketing. Learn what Linda and Ian had to say about the matter in this recent episode! Don’t forget to subscribe and find your next strategy. #MillAgency #LindaFanaras #B2BBrand180 #TechnologyMarketing https://lnkd.in/gJSesXAu

Maybe your marketing campaigns are spot on. The enablement for sales and channel is spot on, too. You’re on the right path and there is nothing you should change right now. Maybe the reason your brand isn’t taking more market share... and why leads and sales have stalled is because…. -- It's bad market timing and there’s no reason for potential buyers to show interest or buy right now. -- Your potential buyers are happy with your competitors and it’s too much of a hassle to change even if you offer a lower price. -- Your product isn’t the best fit for your untapped market. -- These are things outside of marketing, sales and channel’s control. This is absolutely valid and does happen. You can't sell something that isn't wanted or needed.... something that has no perceive value. But does your data tell you it's not one of those reasons? Or, you’re not satisfied with those reasons? Maybe you want to challenge the status quo? Then it is time to consider other campaigns that marketing, sales and the channel can do together. Something different, creative, bold, entertaining yet educational.  Not to replace the work you’ve done or are doing. But to support it. “Sometimes when you engage with an audience in a different form it takes on a whole new association.” ----- General Electric’s global chief creative officer Andy Goldberg in response to how their podcast reached more than 1.2 million downloads and reached No. 1 on the iTunes podcast charts after just eight weeks. Want to discuss this more? Leave a comment or message me. #b2bmarketing #demandgen #channelmarketing #b2bsales #marketingcampaigns #productmarketing #cybersecuritymarketing #b2btech

If Marketing targets 1000 accounts. And Sales targets a different 500 accounts. Everyone's talking to different audiences. Limiting the ability to create a personalized approach. Or the channels through which we engage. This is a common challenge for many teams. So if you're trying to get all your teams aligned, here's one way: Build a Total Relevant Market (TRM). These are all the accounts you'd want to close, ideally in the next 2-5 years. Get everyone between Marketing, Sales, and Success to agree Then, when you build programs, pull segmented target accounts from your TRM exclusively. This ensures consistency in who you're going after and builds a compounding return on the brand relevancy to your Target Accounts. Then, stick with the plan. Avoid random lists. Either we are ALL going after them as a company. Or we aren't. It might feel like a baby step when ABM feels like a big lift, but it's a major step toward greater focus and intentionality. P.S. Your TRM can shift over time. But by creating a centralized, documented market your organization is pursuing, if it needs to shift, it becomes an internal conversation. P.S.S. I talk in-depth about how to build out an ABM program with intentional focus with Dave Gerhardt on the Exit Five Podcast. If you're looking for a deep-dive breakdown of Program structure, check out episode 186. And thanks Exit Five team for having me on 🧡💚