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Absolutely thrilled, Prakash! 🌟 It was fantastic to dive into the world of Digital Transformation and Marketing with you on The Brand Blueprint Podcast. 🎙️ Your insights on leveraging tech to enhance brand building were truly enlightening! Our audience is in for a treat, especially with the rapid fire segment—can’t wait for everyone to hear it! For our followers tuning in, Prakash’s expertise in integrating cutting-edge digital strategies with traditional marketing is a game-changer for any entrepreneur looking to propel their brand into the future. 🚀 Remember, embracing digital transformation isn’t just about adopting new technologies—it’s about reshaping our approach to engage customers more effectively and personally. 🎯 Stay tuned for the full episode dropping soon on all major platforms including YouTube, Spotify, Apple Podcasts, and Amazon Podcasts! And while you’re waiting, why not check out more on this topic through the link Prakash shared? Let’s keep pushing the boundaries of what our brands can achieve! 🔥 #BrandBuilding #DigitalMarketing #Entrepreneurship #Innovation Don’t forget to follow, like, and share if you’re excited about transforming your marketing strategies!

I had the privilege to be interviewed by the dynamic Dana Ammons on his podcast to talk about Digital Transformation, Marketing, Brand Building, played a game and did some rapid fire tell me about...His “The Brand Blueprint Podcast” is designed to support diverse entrepreneurs and founders in their journey to build successful businesses. While you wait to full podcast (and wait to hear our rapid fire answers) here is a an introduction to one of the topics we discussed: https://lnkd.in/gK68g4hf. Add your perspective and lessons learned on the convergence of digital transformation and marketing. And of course, reach out and connect! #digitalmarketing #brandbuilding #b2b #leadgeneration #marketingautomation #demandgeneration #marketingstrategy Nexus Pathfinders

"The more you start to talk with Sales about what are the things that make it hard to sell this product ( eg. Brand awareness, Value perception) then that's when you can open the door to going well this is how marketing should solve for that and you ll get permissions to solve those problems" Liam Moroney - 12m30s It was very refreshing to hear Liam recommendations to go back to basics. Brilliant episode!

🗞 Market Investment Maps, ICPs, & A PMM's Hierarchy of Needs [Product Marketing Digest #14] Some highlights from this week's edition… 💡 This GTMonday by GTM Partners issue explores how HubSpot used a Market Investment Map to target small B2B companies & agencies, reducing churn, boosting retention, & driving growth from $15M to $270M in four years, demonstrating the impact of strategic market focus & team alignment. 💡 Robert Koehler compares sales to baseball, emphasizing that refining your Ideal Customer Profile (ICP) with data, aligning teams, & focusing on the right opportunities drives disciplined, long-term growth. 💡 Marcus Andrews's Product Marketing Hierarchy of Needs outlines five stages—partnering with Product Managers, market research, compelling narrative, cross-functional alignment, and coordinated launches—to drive clarity and build a product-driven company. 🎙 Featured #TheGTMPack Podcast episode w/ Drew Giovannoli 🐙 & more...check out the full edition here 👇🏾 https://lnkd.in/eKHFMm7y #productmarketing #pmm #productmarketer #b2b

*** How Original Content will be Changing B2B Marketing in 2025! *** In this episode of the Tailwind Marketing Podcast, I spoke with host Carlos Corredor about the evolution of B2B marketing and the growing importance of education over selling. 📈 My experience as an ERP Finance consultant has shaped my marketing approach, and I try to emphasize the role of authenticity and content that truly connects with IT decision-makers. Here are some Action Items to take (hint: it's not a New Year's resolution like a gym membership) 😅 Action Steps: 👉 Focus on Educational Marketing: Provide short, focused content that answers specific questions for your audience. 👉 Maximize LinkedIn Campaigns: Target niche audiences with relevant, personalized outreach. 👉 Embrace Authenticity: Prioritize real value over overly produced content. 👉 Combine Free and Gated Content Thoughtfully: Share high-quality free resources while inviting deeper engagement through gated access. 👉 Experiment and Adjust: Try new approaches, evaluate the outcomes, and refine your marketing efforts based on what works. We also discussed using video to inform and engage audiences, the importance of trust-building in today’s buyer journey, and how LinkedIn can be a powerful tool for reaching specific market segments. 📹 Listen in to learn how to meet buyers’ expectations and create meaningful connections in your marketing efforts. 🤝 Here's the article Condor wrote that's awesome! https://lnkd.in/eYEwFqqw 📑 And here is the link to the YouTube video of our conversation! https://lnkd.in/ep86DfVc 📺 #marketing #sales #podcast #leadership #leadgen #technology #Linkedin #videos #marketingautomation

Maybe your marketing campaigns are spot on. The enablement for sales and channel is spot on, too. You’re on the right path and there is nothing you should change right now. Maybe the reason your brand isn’t taking more market share... and why leads and sales have stalled is because…. -- It's bad market timing and there’s no reason for potential buyers to show interest or buy right now. -- Your potential buyers are happy with your competitors and it’s too much of a hassle to change even if you offer a lower price. -- Your product isn’t the best fit for your untapped market. -- These are things outside of marketing, sales and channel’s control. This is absolutely valid and does happen. You can't sell something that isn't wanted or needed.... something that has no perceive value. But does your data tell you it's not one of those reasons? Or, you’re not satisfied with those reasons? Maybe you want to challenge the status quo? Then it is time to consider other campaigns that marketing, sales and the channel can do together. Something different, creative, bold, entertaining yet educational.  Not to replace the work you’ve done or are doing. But to support it. “Sometimes when you engage with an audience in a different form it takes on a whole new association.” ----- General Electric’s global chief creative officer Andy Goldberg in response to how their podcast reached more than 1.2 million downloads and reached No. 1 on the iTunes podcast charts after just eight weeks. Want to discuss this more? Leave a comment or message me. #b2bmarketing #demandgen #channelmarketing #b2bsales #marketingcampaigns #productmarketing #cybersecuritymarketing #b2btech

If Marketing targets 1000 accounts. And Sales targets a different 500 accounts. Everyone's talking to different audiences. Limiting the ability to create a personalized approach. Or the channels through which we engage. This is a common challenge for many teams. So if you're trying to get all your teams aligned, here's one way: Build a Total Relevant Market (TRM). These are all the accounts you'd want to close, ideally in the next 2-5 years. Get everyone between Marketing, Sales, and Success to agree Then, when you build programs, pull segmented target accounts from your TRM exclusively. This ensures consistency in who you're going after and builds a compounding return on the brand relevancy to your Target Accounts. Then, stick with the plan. Avoid random lists. Either we are ALL going after them as a company. Or we aren't. It might feel like a baby step when ABM feels like a big lift, but it's a major step toward greater focus and intentionality. P.S. Your TRM can shift over time. But by creating a centralized, documented market your organization is pursuing, if it needs to shift, it becomes an internal conversation. P.S.S. I talk in-depth about how to build out an ABM program with intentional focus with Dave Gerhardt on the Exit Five Podcast. If you're looking for a deep-dive breakdown of Program structure, check out episode 186. And thanks Exit Five team for having me on 🧡💚

We judge books by their covers. That's why there are covers. Want to know how to take advantage of that and make your B2B brand stand out in a sea of sameness? Bill Kenney 👋 can help you. I had such a blast with Bill in this episode of Strategy + Action. Bill is the CEO of Focus Lab and Odi and the author of Conquer Your Rebrand. Here's what you'll learn: • How to turn your brand into your company's North Star • Why personality matters (even in "boring" industries) • The hidden value of branding beyond short-term ROI • How MailChimp's quirky brand led to a $12 billion payday Trust me, whether you're a tech startup founder or a seasoned B2B marketer, this episode will change how you think about your company's brand. I love digging into topics like this that combine strategy and psychology. It's fascinating to see how the right branding can align your team, attract talent, and help you connect with customers on a human level. Don't miss out on this deep dive into the power of B2B branding. Link to the full episode in the comments. Let me know what you think!

Marketing strategies often miss the mark when aiming for impactful ROI. Peter Murphy Lewis, a fractional CMO, shares valuable insights on simplifying marketing strategies to achieve better results. 🌟 Here are some actionable tips to elevate your approach: 1. Focus on your core audience. Understanding their needs makes your message stick. 2. Streamline your marketing efforts. Cutting unnecessary complexity allows for clearer communication. 3. Measure your outcomes effectively. Data-driven decisions can enhance your strategy significantly. Implementing these strategies can lead to improved engagement and increased returns, making your marketing efforts more effective than ever before. 💡 Have you tried simplifying your strategy, or do you have tips that have worked for you? Let’s share our experiences! #MarketingStrategy #ReturnOnInvestment #DigitalMarketing #SocialMedia https://lnkd.in/epHkF_jE

I'm still thinking about this chat I had with Julie Runez 17 days ago... She went on The Purposeful Marketing Podcast hosted by 🫶 Aaron Weekes, Mary Keough, and James Boeckmann to talk about what B2B marketers should do if leadership doesn't get marketing. When I asked her what were the most important things her leadership needed to learn about marketing and how they learned it, she gave this response. The more they tried to learn "marketing," the more they realized they needed to learn about themselves before they could do anything that resembled marketing. (Full response in the screenshot below👇) And this points to something a lot of small/mid-size manufacturers are facing: they hire marketers to communicate "Why should people buy our product?" when they really need to communicate "Why would people want to do business with us?" The answer is either not compelling enough in the current market or has been forgotten as the company has grown and matured. But you can’t “market” your company’s value if they don’t define it and live it every day. There is an order of operations to get to effective marketing, and the first step is making yourselves proud of what you offer. But that process can still take years. If you're an industrial marketer and wondering whether to commit to the long haul, consider what you need from leadership: 👉 Leadership who trusts you 👉 Leadership who WANTS to understand marketing 👉 Leadership who can regularly commit time to deep honest reflection 👉 Leadership who will empower the company to get to something worth marketing If you don't see a possibility of getting these things, it's understandable if you decide it's not worth it. But if you see a chance, figure out how you're going to make that happen and get moving. #industrialmarketing