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🚤 Innovation Meets Storytelling in the Yachting Industry At FLIBS 2024, IYC’s Barbara Giannakou and Sidney Bitter-Larkin showcased a masterclass in modern marketing. 💡 Barbara combined creativity with analytics to elevate IYC’s digital reach, while Sidney leveraged her global PR expertise to ensure the brand’s message resonated across key audiences. Together, they’re not just redefining marketing for IYC but setting a new standard for the entire luxury yachting industry. 📖 Learn more about how these two visionaries are driving change. Read the full article here 👉 https://lnkd.in/eDTXtJFu #Leadership #DigitalMarketing #PRStrategy #FLIBS2024 #LuxuryYachting

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Raphael Sauleau

CEO at IYC - The International Yacht Company, driving global growth.

1mo

👏🏼👏🏼

Anna Demiri

EU projects Communications Manager at Junior Achievement Europe

3w

Barbara Giannakou Congratulations 👏

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