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NEW LAUNCH ! The Chinese Pulse has just released its first "Korea Trends Edition":  An essential ressource for creative & business trends forecasters as well as marketing teams, who want to stay ahead of the latest trends in South Korea. Each edition takes a 360° approach, providing an immersive dive into contemporary South Korean culture across various domains: SOCIETY, LUXURY, FASHION, BEAUTY, ENTERTAINMENT, DIGITAL, RETAIL, ART, TRAVEL, HOSPITALITY... 

One thing is certain: as entertainment increasingly drives consumer engagement, the West needs to acknowledge that many innovative ideas are emerging from the Far East. We tend to be slow in accepting the speed and scale of these advancements. 💯 "We want to take this to the Western countries, where livestream shopping is not as popular...but we think, why not? From an entertainment perspective, this is an evolution." The live shopping phenomenon, a major success in China, is now making its way to the West. This interactive format, hosted on brand apps and websites, engages consumers in real-time, blending shopping with entertainment. Unlike China's hard-sell style, Western versions are opting for a more casual and fun approach. Does this trend challenge the West to be more receptive to innovations from China, redefining the retail landscape as we know it? https://lnkd.in/dWNxdK-R #RetailInnovation #LiveShopping #GlobalTrends #EmbraceChange

#China #Media and #Entertainment Weekly News Bulletin – ISSUE 8 Week of 22 July 2024 (1)       Director Stanley Tong Introduces #AI in #Chinese #Cinema – The director merges AI with cinema, by recreating a young Jackie Chan using Deepfake in his latest movie. (2)       #Douyin Takes Bold Steps Against Misleading Accounts – Douyin cracks down on misleading accounts posing claims of being experts. (3)       Challenges in Douyin E-Commerce – Douyin’s e-commerce fails to meet its performance target for the first half of 2024. (4)       Hong Kong Trade Development Council Collaborates with Mainland KOL – Over 20 mainland internet celebrities are invited to engage in live streaming ecommerce for the upcoming Hong Kong Shopping Festival 2024. (5)       #Alibaba’s Taobao Takes on E-commerce Rivals with Free Overseas Shipping – Taobao, the retail platform of Alibaba Group, is planning to introduce free international shipping for clothing to compete with e-commerce rivals. The program is set to launch on August 3, 2024, initially benefiting customers in the Asian region, including Hong Kong. (6)       Digital Domain, the Hollywood Visual Effects Firm, to Set Up R&D Centre in Hong Kong – Digital Domain Holdings, which is renowned for its visual effects work in Marvel Cinematic Universe films, plans to establish a HK$204 million R&D centre at the Hong Kong Science Park, focusing on AI innovation and IP applications. (7)       Players from #ManchesterUnited and #Liverpool May Visit Hong Kong – The upcoming Asian "Battle of the Reds" tour in Hong Kong may be set to take place in late 2025 and will feature the "Double Red Club" match involving 30 renowned players from Manchester United and Liverpool. (8)       #International #Festival of #Extreme #Sports: Battle of the Champions is Coming to #Macao – Macao will host the 2025 International Festival of Extreme Sports: Battle of the Champions. (“#IFES”). It is said to be the first #skateboarding event of its kind in Macao and the broader #GreaterBayArea. The event is part of IFES, which is the biggest global extreme sports event featuring skateboarding, rock climbing, #BMX freestyle, and breakdancing. (9)       Two Hong Kong Exhibitions Celebrating #Music #Careers of James Wong and Joseph Koo – Hong Kong Pop Culture Festival 2024 features two exhibitions on Mr Joseph Koo (顧嘉煇) and Mr James Wong (黃霑), the music duo that produced numerous Cantonese classics. (10)       In Memory of Cheng Pei-pei – Chinese Hollywood star Cheng Pei-pei, best known for her roles in martial arts films, passed away but her legacy remains and has motivated aspiring actors across generations. Learn more about the news here: https://lnkd.in/gepkJXUa

Xiaomi To Elevate The AIoT Market In Malaysia. Tap the link to read the full story: https://lnkd.in/gn9fgQdV #CEO #Xiaomi #Malaysia #Executive #EddieHuang #EnergyandTechnology #LeadersandExecutives #TrendNewsandUpdates  #AudienceandReaders #TheExchangeAsia

In September 2022, I was introduced to an innovative #DigitalSignageSolutions that left an unforgettable impression on me. It was a revolutionary #DigitalSignage #technology — a transparent #LED film by HoloFlex. That day, I realized that this groundbreaking innovation opened up endless opportunities for creative advertising in #Fashion, #Retail, #Entertainment, #HoReCa, #Shopping #Malls, and #BusinessCenters. Two years later, I witnessed this incredible implementation with my own eyes. What’s even more remarkable is that this isn’t happening in Singapore, Dubai, London, or Amsterdam — it’s right here in our native #Kyiv, #Ukraine. Specifically at the biggest chain of DIY by Epicenter shopping mall, which opened in late autumn in Chabany, along the Odesa Highway. Even during the daytime, the color quality is striking (I’ll definitely record a video in the evening). As for the WOW effect, words are hardly necessary — the video speaks for itself.

"I hope at some point people realize that if you're going to spend $30 billion chasing a dream, you should probably buy 10 even vaguely normal people a beer, and ask them what they think." A line from Tom Goodwin's Nowism this week in relation to Meta's new AR product that impressive technology, while being stupendously silly to put on your face. It's incredible how little companies actually spend time themselves, or engaging a third party, sit down and have a real conversations with even just a handful of customers. Loads of corporate types find this really scary, but seriously, what's the worst that happens? They spend half an hour or so telling you a few things they don't like about your product, and maybe provide a few ideas for how it would work better for them. That's infinitely more valuable that getting a boatload of data after the fact. It's also cheap, easy, and rather good fun. Also in here is a bunch of interesting things that make you think a little differently about the world. Read it. https://lnkd.in/ePAMJVtG

From partnerships with retail giants in China to high-end designer collaborations, the museum and heritage space is one of the most exciting places to be in licensing. In this week's blog we deep dive into the archives and explore how iconic institutions are pushing boundaries and breaking new ground in the heritage licensing world. With the ramifications of the pandemic still being felt it’s more important than ever that heritage brands and organisations ensure they’re in sync with the consumer and embracing new opportunities for growth. What to expect: 💡 Tons of real-world examples of the most successful museum and heritage brands that have embraced licensing in unexpected ways 🧠 How international collaborations have extended organisations reach and tapped into new audiences 🌱 The importance of sustainability to consumers and how clever brands have integrated this into their ranges To find out more check out the full article 🔗 in the comments #brandlicensing #licensing #brandextension #museumandheritage

Time for Hong Kong to level Up Its Digital Game? Recently I’ve been captivated by Instagram reels🎞️ showcasing the digital wonders of Tokyo🗼. A variety of immersive projection light mapping are drawing in crowds of tourists. #Teamlab, in particular, stands out the most with its innovative digital art viewing experience.

 Looking back to Hong Kong🇭🇰. Despite being a global financial center🏙️ and a popular tourist destination🏟️, we are trailing behind on digital art experiences🎨.

 So now is time to enhance our city’s appeal👀 with creativity and keep pace with other leading cities? Let’s join the discussion on how we can push Hong Kong towards digital advanced future🌅. #DigitalInnovation #TechTrends #SmartCity #DigitalArt #FutureCityIdea #UrbanTech #DigitalTransformation

Last week, the Samsung Electronics Singapore Mobile Experience team and our agency partners Starcom Pico Group picked up two trophies 🏆 at the MARKETING-INTERACTIVE #MarketingExcellenceAwards 2024. These two - one for Excellence in Consumer Insights & Market Research and the other for Excellence in Event Marketing - perfectly sum up the top-to-tail approach informing this “excellence”. Consumer marketing is cluttered and faddish, especially in the area of fast-moving consumer goods. Today’s flavour quickly becomes something to surpass tomorrow, which is why an effective campaign lives on in memory long after the product it was selling is superseded. An effective campaign (commercial performance notwithstanding) is also a memorable one, as much for how it makes the audience feel, as for what it makes them do. As marketers, our stock in trade lies in distinguishing “insights” from “observations”. The latter consists of things we see and hear, a mental record without judgement, whilst the former offers a deeper, more interrogated interpretation of what is seen and heard. A memorable campaign is one which effectively marries insight, idea and execution, and this isn’t only applicable to marketing. Many of you know my obsession with my two nephews 👩👦👦 - the attention they shower on me (when they want to) brings me a great deal of satisfaction. However, kids will be kids, and sometimes kids want to be left alone. Whenever I visit and the boys won’t hug 'Auntie' aka MOI, they get scolded by their elders. This is an observation. But since there is a correlation between Aunty’s presence and a scolding, could that be detrimental to our relationship? This is an insight. So, what I do is show up with gifts and a shared interest in how their week went, or ask them to walk me through their latest obsession (Roblox, Mario Kart, Minecraft…it changes from week to week).  This is an event. I do this with the support and ideation of my family members. This is partnership. 🤣 So if any success has come our way, it is only through the intersection of insight and execution! Here’s to a continued partnership of effective excellence Cheryl Cheong Cheryl Ganesan-Lim ChonHong N.! Dennis Jang Ronnie Ng Crystal Sim Jacelyn Ho Jazel Tan Ian Loy Johan Tan Jennifer Germaine Choi Lili Lim Adeline Ang #SamsungSG #GalaxyAI

We at Nordgreen are excited to venture into the South Korean market, thanks to our strategic collaboration with the renowned fashion platform, Tenitz. 🌟 This expansion offers a unique and promising opportunity for our B2B business. We recognize the importance of cultural understanding and economic insight to achieve success in this dynamic market. 🤝 Partnering with Tenitz allows us to navigate South Korea’s emphasis on authenticity. Their expertise in launching concept-driven brands will help us reach the MZ generation. 📈 With Tenitz as our local distributor, we will gain valuable market insights, streamline logistics, reduce costs and risks, and boost brand visibility. 👗 We are honored to have Hong Sun-pyo, a legend in the South Korean fashion industry, on board. His industry expertise and influence will be invaluable in driving our success. 🌟 Additionally, we are excited to collaborate with Korean celebrities and influencers under Tenitz’s partnership, enhancing our brand appeal and connecting with a broader audience. 🏬 As part of our expansion strategy, we plan to leverage physical pop-up stores. These will enable direct customer interaction and strengthen our offline presence in the South Korean market.Stay tuned for more updates as we embark on this exciting journey! #Nordgreen #Expansion #SouthKorea #Tenitz #Partnership #B2B #Fashion #MarketEntry #Sustainability #Innovation