Yapstone’s Post

⛔STOP writing property listings that no one remembers. What if you could transform ordinary descriptions into extraordinary stories that captivate and convert? 🏡 In this week's episode Ade Risidore 🏴☠️ is joined by Neely Khan to discuss storytelling. Neely reveals how she helped one of her clients bring their properties to life with stories, creating a 12% increase in their ADR. Neely shares how painting a picture of what it feels like to live in the space to crafting a narrative that speaks to the heart isn’t creative. It’s strategic. Watch or listen to the full episode here: https://bit.ly/3YVuM0E

Rebecca Whitlocke

Marketing & PR Services targeting high-net-worth clients | Copywriting for yachting & luxury brands that challenges the status quo | Founder at Antibes Yachting

1mo

What Neely Khan says is spot on - that storytelling can not only distinguish one listing from another, but you can raise your rates as the customer buy-in is more emotional than simply basing a choice on location, price or amenities.

Neely - beautifully explaination of storytelling as always

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