Yarra Yering’s Post

A perfect example of how paid social can drive brand and earned media (and a reminder to check your Meta comments). 👀 I joined Rachel Loughran for a shoot with English winemaker, Kieron Atkinson, to create a piece of UGC that answered the question wine drinkers ask the most, "how do I pick a good bottle of wine?". I'll tell you how at the end... Thanks to a cracking script and expert video editing from Rachel, we had a new creative to launch on social. Very quickly, the ad was scaling and generating a lot of engagement but not for reasons I expected. The comments section became filled with comparisons of Kieron with Tom Cruise, with one user nicknaming him 'Tom Booze'. 😂 We jumped on this straight away and Rachel did her magic to produce another creative soft-launching 'Tom Booze' which took off quicker than Tom Cruise running from an exploding building. Next thing you know Kieron and Tom Booze has gone viral and is being featured in BBC News, The Telegraph, TV and radio. Plus, with Tom Cruise abseiling Stade de France to close out the Olympics, the timing couldn't have been better. Oh, and the answer to how to pick a good bottle of wine? Buy from independent winemakers and get wines tailored to your taste, of course. 🍷

NEW HanDrinksSolo Wine Slice on Some of South Africa's Wine Pioneers! In this episode we cover: 1. Hyper-oxidative winemaking explained with visuals 2. The invention of the term, "Fumé Blanc" 3. Wilhelm Pienaar: The man who birthed a wine ward 4. Wines to hunt from Sondagskloof 5. The Nederburg you never knew https://lnkd.in/dxhCxgD2

Great article by Nick Ryan

The next chapter begins…

Two Premier Cru wines from great Burgundy producers, each with a distinct appelation. A Mercurey Le Clos Du Roy Faiveley 2016 and a Chablis Côte de Lechet Bernard Defaix 2020 What do you think of my wine collecting?

🌈 Imagine... a world where you were getting a handful of new wine club signups online every single day. That world exists my wine marketing friends! Learn how to boost your online wine club sign ups by watching our latest episode at https://lnkd.in/gGc43XC8 :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #wineclub #transactionalemails

Did you know the base wine of Champagne was once almost undrinkable? It needed bubbles and dosage to become the amazing wine we know today. Pierre Péters, one of the first Champagne Growers, broke away after being exploited by big brands, bringing wine lovers back to the region. Watch WineMasters: Champagne now on WineMasters.TV—your best investment to stay on top in the world of wine!

One of my favorite things to do is to visit wineries. I love every single thing about going…the drive to it, the people, usually the wine (hard to find bad wine in either Napa or Sonoma). Between the rolling vineyards and that perfect glass of wine in hand, it's easy to get swept up in the charm of these iconic wine regions. Let's be real for a moment—some frustrating realities can turn your ideal wine-tasting day into a mess or less than stellar experience. Here's a list of a few things you might want to prepare for before venturing into wine country. https://lnkd.in/g-x_76_X

Excellent and Free Course on the Wines of the Rhone Valley offered by Napa Valley Wine Academy in conjunction with Inter-Rhone. Intermediate level done in 4 parts that does nice coverage of Cotes du Rhone AOC, CDR Named Villages, the Crus of the CDR and Other AOC's of the Rhone Valley. You are awarded a Certificate upon successful pass of the final exam at three stages. Good news is that you have unlimited attempts. Lots of info is covered, so its good that they broke it down into 4 sections. Great way to learn about this important region and a fantastic review even if you think you know it. Do you know how many CDR Villages are allowed to append their names? How many Crus North and South in the CDR? The difference between Cotes du Rhone and the Rhone Valley? What types of wines are produced in each Cru or each of the Villages with DGC? If not, you will benefit from doing this course. Hop on the NVWA website https://lnkd.in/gmiG8gkV and check it out. Membership gives you access to even more study tool, video education, webinars, WSET helps and mock exams and a free Certification course of your choice for Napa Valley, Oregon, Argentina or American Wine.

Chile is changing step by step to be a great player in the world, showing more quality and its own identity with high-quality wines