Yesty’s Post

Excited to share the PlanBeyond #AgileResearch approach with Quirk's Media. We take a page out of agile product management that lets us carefully explore client questions. By letting each new piece of data guide our direction, we stay flexible and are better equipped to thoughtfully (and effectively!) answer major business questions. A few key takeaways from the article: 1. Use when entering into a research scenario with a lot of unknowns 2. Manage budget / scope creep by establishing key parameters or guardrails upfront 3. Stay openminded and let each phase of data guide your next path forward 4. Facilitate active discussion throughout the project to build consensus about next steps. #mrx #marketresearch #agile

We work with many different organizations helping them with consumer insights and research, and almost always hear about doing agile research.  What is agile research? For most it means doing great research super quick and easy. Who doesn’t want that? Most suppliers we've worked with are always actively working on making research faster. And the proliferation of DIY on-line platforms has definitely moved the needle on fast. But if you strive for more agile research, you might want to think about it differently than just taking less time in field. ONE: most research these days, because of the technology, can be done fairly quickly. The field times today are exponentially faster than they were even 5 years ago…and that’s good news. What ends up taking more time than the actual research is often building all the stimulus and inputs. So, it’s not always the agile research you need, but the agility to create the stimulus you need. TWO: By going too fast or not using the right methodology because it’s not agile enough can cause re-work or take longer on the back end. That’s a headache you don’t want. At the end of the day, when you want to do “agile research” think instead about the broader project and objective and how you can execute the whole initiative more nimbly. That may mean you find other ways to be agile than just the research. #marketresearch #consumerinsights #marketing

I work with many different organizations helping them with consumer insights and research, and I almost always hear about doing agile research.  What is agile research? For most it means doing great research super quick and easy. Who doesn’t want that? Most suppliers I’ve worked with are always actively working on making research faster. And the proliferation of DIY on-line platforms has definitely moved the needle on fast. But if you strive for more agile research, you might want to think about it differently than just taking less time in field. ONE: most research these days, because of the technology, can be done fairly quickly. The field times today are exponentially faster than they were even 5 years ago…and that’s good news. What ends up taking more time than the actual research is often building all the stimulus and inputs. So, it’s not always the agile research you need, but the agility to create the stimulus you need. TWO: By going too fast or not using the right methodology because it’s not agile enough can cause re-work or take longer on the back end. That’s a headache you don’t want. At the end of the day, when you want to do “agile research” think instead about the broader project and objective and how you can execute the whole initiative more nimbly. That may mean you find other ways to be agile than just the research. I’d love to hear other’s thoughts on ways to be more agile across the project spectrum. #marketresearch #consumerinsights #marketing

I work with many different organizations helping them with consumer insights and research, and I almost always hear about doing agile research.  What is agile research? For most it means doing great research super quick and easy. Who doesn’t want that? Most suppliers I’ve worked with are always actively working on making research faster. And the proliferation of DIY on-line platforms has definitely moved the needle on fast. But if you strive for more agile research, you might want to think about it differently than just taking less time in field. ONE: most research these days, because of the technology, can be done fairly quickly. The field times today are exponentially faster than they were even 5 years ago…and that’s good news. What ends up taking more time than the actual research is often building all the stimulus and inputs. So, it’s not always the agile research you need, but the agility to create the stimulus you need. TWO: By going too fast or not using the right methodology because it’s not agile enough can cause re-work or take longer on the back end. That’s a headache you don’t want. At the end of the day, when you want to do “agile research” think instead about the broader project and objective and how you can execute the whole initiative more nimbly. That may mean you find other ways to be agile than just the research. I’d love to hear other’s thoughts on ways to be more agile across the project spectrum. #marketresearch #consumerinsights #marketing

We work with many different organizations helping them with consumer insights and research, and I almost always hear about doing agile research.  What is agile research? For most it means doing great research super quick and easy. Who doesn’t want that? Most suppliers are always actively working on making research faster. And the proliferation of DIY on-line platforms has definitely moved the needle on fast. But if you strive for more agile research, you might want to think about it differently than just taking less time in field. ONE: most research these days, because of the technology, can be done fairly quickly. The field times today are exponentially faster than they were even 5 years ago…and that’s good news. What ends up taking more time than the actual research is often building all the stimulus and inputs. So, it’s not always the agile research you need, but the agility to create the stimulus you need. TWO: By going too fast or not using the right methodology because it’s not agile enough can cause re-work or take longer on the back end. That’s a headache you don’t want. At the end of the day, when you want to do “agile research” think instead about the broader project and objective and how you can execute the whole initiative more nimbly. That may mean you find other ways to be agile than just the research. #marketresearch #consumerinsights #marketing

In the Agile Strategy Meetup Group we explore trends in contemporary strategy through invited presentations. The odyssey is built by meetup events, each worth attending in its own right. A unique chance to connect, debate, and ask questions after short presentations. Among the guests, you'll find my long-term mentors, authors whose books and articles I read, experts I follow on the topic of strategy, as well as people I have only recently come to know. Here is an overview of the complete program as it looks today. Most at late afternoon CET. 👉 Sign up or find recordings from: https://lnkd.in/dQjaaGFu === future (Morten on skiing vacation in Finnish Lapland.) 18-Mar Evan Leybourn - Business Agility Institute (Morten at 16th StratEx Forum in Amsterdam: https://lnkd.in/dNKTbE57) 24-Mar Tim Wiegel - Obeya 25-Mar Kristian Luoma and Markku Mäkeläinen - Digital strategy (Morten at ScanAgile in Helsinki: https://lnkd.in/daG5UY8J) We will wrap the Odyssey by end March - let's see what is next? === past (now with recording/presentation from invite) 07-Jan Dave Snowden - Estuarine Mapping 09-Jan Erik Schön - The Art of Strategy 14-Jan Peter Compo - The Emergent Approach 16-Jan Patrick Hoverstadt - Patterns of Strategy 21-Jan Markus Andrezak - Markers-Options-Work 23-Jan Al Shalloway - Amplio 28-Jan Tom Gilb - Strategy ring 29-Jan Dr Graham Kenny - AI and strategy 30-Jan Karl Scotland - X-matrix 04-Feb Marc Sniukas - The Better Strategy OS 07-Feb David Anderson - Fit-for-Purpose Framework 11-Feb Jurgen Appelo - On upcoming book 12-Feb Mike Freislich - Flight Levels 13-Feb Julia Hautz - Open Strategy 14-Feb Bjarte Bogsnes (morning) - Beyond Budgeting 18-Feb Mike Burrows - Agendashift 20-Feb Jurriaan Kamer - UNBLOCK 25-Feb John Cutler - The Beautiful Mess 27-Feb Maurik Dippel - Collaborative Intelligence 04-Mar Steve Davis - Adaptive Enterprise Framework 05-Mar Gary Hamel - Competing for the future 06-Mar Deema Dajani - SAFe LPM (Recordings on YouTube: https://lnkd.in/dDycwzDQ) 🤔 You may wonder about the image. The red balloon is strategy. The bull is power. The ballerina is ease. How do these elements relate to your own approach to strategy? Where do you see things going? What advice do you have for people new to the field of strategy? 🙏 Thank you for being part of this! 👇 Join us on the link below - all sessions open as long as seats remain. #AgileStrategy #FutureOfWork #ASMG

💡In today’s fast-changing world, staying flexible is the key to success. With tools like real-time insights, digital incentives, and insight communities, agile research delivers actionable data up to 30% faster—perfect for today’s fast-paced industries. Unlike traditional methods, agile research emphasizes speed, flexibility, and iteration, enabling companies to adapt to market changes in real time. Curious about how this approach could revolutionize your business? Read more in our latest blog ▶ https://shorturl.at/FKGaL

When it’s used correctly, agile research can provide instant details about the customer’s experience. That means brands can stay ahead of shifting consumer trends—and save money in the process. Here’s a look at how to use agile research to gather up-to-date feedback and deliver experiences current customers want. https://hubs.ly/Q02TPb3Q0

I've never shared this publicly before*: This is the "secret" cultural pattern of digital native companies that usually grow 8x - 10x faster than their competition. So what's the secret sauce? 1) Agility - a "nobrainer". But: It's really counterintuitive to be really agile. It's not scrum or kanban or SAFe - it's a mindset that can't be learned in a course or by reading a book. 2) Customer Centricity - this one is really hard. So many cognitive biases are in our way to achieve real customer centricity and in many cases people have to fight a traditional culture that prevents humbleness and curiosity. 3) Experimentation - without experimentation you won't learn anything. This is the feedback look that let's you understand what works and what doesnt. Each deployment / release / sprint without experiment is a huge waste because you won't learn. Look what happens in "agile only" feature factories: They are burning rubber in the car park! Making a lot of noise with their agile limbo rituals ("ideation FTW!") but not moving forward. The formula to measure your capabilities to deliver outcomes is: Agility x Customer Centricity x Experimentation Maturity = Validated Insights = Growth Start with this questions because it makes everything else measurable: How many of your companies deployment are validates with an experiment? (I hope the video quality is ok, this is taken from an internal training video) *) I do in my speeches, which is also public, but not on a public platform like LinkedIn. Btw. this model was presented for the first time at Conversionboost Conference Copenhagen in 2018 i think - so thanks to Ole Gregersen I was pushed to publish this :-)

At Scrumban.Ai, we understand the importance of confidence and predictability for organizations. That’s why we design platforms and deploy products that put you in control, using your own data to deliver the oversight and insights you need to run your business with clarity and confidence. We enable your decision-making and drive results tailored to your goals. Click here: https://lnkd.in/gaCu3Ze2 to schedule a free consultation with one of our digital experts today and discover how we support businesses like yours. #ScrumbanAi #Agile #DigitalTransformation #BusinessIntelligence