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Conquer The Market with Futuristic Tech 🎯 | Manchester Digital Unveils Picture this: Your brand riding the wave of state-of-the-art technology, captivating audiences with a razor-sharp approach and personalised experience. It's not a distant dream, it's the TODAY of marketing strategies. Manchester Digital has the scoop: https://lnkd.in/gQu-H5au It's time to take the lead, folks. Are you ready to redefine your marketing game?

Marketing in 2025: The Shifts I See Happening- The game has been evolving fast, and if trends are anything to go by, 2025 is set to rewrite the rules. 📈 AI is Growing Up We’ve moved past the hype. AI is now predicting trends, personalizing ads, and even co-creating campaigns. It’s no longer just a tool; it’s a game-changer. 🗣️ Creators Over Billboards Forget traditional ads. Creators are leading conversations and building loyal communities. Smart brands aren’t just sponsoring—they’re joining in. 🌱 Green Means Growth Sustainability is no longer optional. Consumers see right through “greenwashing,” and the brands that mean it will lead. 🎥 Hook-First Video Content Attention spans are short. Whether it’s micro-videos or binge-worthy series, if your content doesn’t hook fast, it’s game over. 🤝 B2B Gets Relatable Stiff, formal pitches are out. Relatable, human-first content is what drives trust—and sales. These shifts aren’t just predictions; they’re patterns I’ve been noticing in how brands and consumers interact. 2025 will belong to those who adapt, connect, and innovate. Which shift do you see making the biggest impact?

Next up in the AI series, let's take a look at your marketing initiatives. Max Lenderman has two new important workshops: 🗣 "AI and Creativity: A Workshop for the Future of Ideas" In today's fast-evolving marketing and advertising landscape, the role of AI is a double-edged sword, perceived by some as a threat and by others as an opportunity. For companies and brands that work with creatives and creative agencies, AI can amplify the output of talented creatives by 10 to 20 times rather than replacing them. This workshop is designed to demystify AI's impact on creativity and illustrate how it can be a powerful ally for marketers and advertisers. This isn’t another talk about AI. It's a dynamic, hands-on, and thought-provoking workshop that will challenge your preconceptions and provide actionable insights into how AI can amplify your creative potential rather than replace it. But AI isn't just what's next. 🗣 "Your Marketing Needs Sports" Imagine tapping into a market that unites billions globally—a market igniting passion and engagement like no other. With the World Cup and Olympics coming to North America over the next eight years, the opportunity for businesses to harness sports marketing has never been more potent. Max Lenderman is the Chief Experience Officer at Omnicom’s GMR Marketing, the world’s premier sports and experience agency. He’s created a presentation and workshop that is a “must-know” for marketers and brand leaders to experience. Check out Max's profile to learn more and for booking inquiries: https://lnkd.in/g_GHY8wP

The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed results. Jaguar recently showed that going all-in on a bold, Gen Z-friendly new look still carries the risk of blowback for legacy brands. Other marketers expertly threaded the needle and were able to revitalize not only brand perceptions, but also sales during a period of challenging consumer pullbacks. These companies drove an impact by executing specific tactics, whether related to purpose-driven marketing, ambassador partnerships, media strategy or, in one case, simply not advertising at all. ~ Peter Adams , Jessica Deyo , Sara Karlovitch and Chris Kelly via Marketing Dive

Why personalization matters in marketing? Personalization is a crucial aspect of modern marketing that can significantly impact a brand's success. By creating a more engaging and relevant customer experience through content, offers, and recommendations tailored to individual preferences, brands can build stronger connections and foster loyalty. Delivering personalized messages aligned with customers' interests and behaviors can lead to higher conversion rates. Customers are more likely to engage with brands that understand their needs. Personalization allows for more targeted and efficient use of marketing resources. By reaching the most receptive audience with relevant messages, brands can minimize wasteful spending on broad, non-specific campaigns. In a crowded market, offering personalized experiences sets a brand apart. Effective personalization can attract and retain customers who appreciate the extra effort to meet their needs.

🌟 Dive into our latest insights on Ambush Marketing: A Clever Strategy for Brand Exposure. At Journalism Junction, we bring you amazing content on AI, B2B marketing, technology, and more. Follow us to stay updated and transform your knowledge today! 🌐✨ #JournalismJunction #AI #B2BMarketing #Technology #StayInformed

Just returned from a lovely lunch with the Marketing Association, with insights from Anne Newman of Christchurch Adventure Park, Tristin King (he/him) of 6risks.com, Jennifer Kirchhofer of Fleetpin, and Peter Dickie of PGG Wrightson Ltd. Some take-homes that resonated with me include: Document your risks - Tristin King (he/him): If you're putting together a new project, document your risks and address what you would do in the event of a failure. I spend so much time trying to convince stakeholders that activations will just 'work' that I don't acknowledge that they may not, and what I would do if that were to be the case. Stick to your why - Jennifer Kirchhofer: something I subscribe to via Simon Sinek, but not enough. I need to figure out a better way to document this in a usable format that I can refer to in discussions. Thank you. AI is a great place to start but a crap place to finish - Peter Dickie: I'm going to use this with some of team members! I am all for using AI; there are huge opportunities in - for example - responding to enquiries and writing vehicle listings, but we need to acknowledge that AI-written content can be a foundation of our words, but not replace them. AI doesn't know our brand voice, our products and services, and the complex differences between our customers and our target audiences like we do... yet. Consider a traditional approach - Anne Newman: Anne, loved your maildrop, and loved the outcome! With a solid digital infrastructure in place and rolling along nicely, there's a place for trying out a traditional approach to keep things interesting! Also loved the mention of knowing your stakeholders. Reading/listening suggestions from the presenters: • Diary of a CEO • Brené Brown • Simon Sinek Thank you to MediaWorks NZ for hosting senior leadership team members from within the Miles Group. Some great thought starters to bring back to our teams. Thank you.

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Are you a clinic owner looking to boost your marketing game? Let's talk about the power of effective communication and understanding client needs 𝗧𝗵𝗲 𝗠𝗮𝗴𝗶𝗰 𝗼𝗳 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻: • Before diving in take a step back   • "What problem does this person need solved?" • Understanding client needs is the first step in any successful interaction. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘃𝗶𝗻𝗴: • Shift the focus from diagnoses to problem-solving. • Clients aren't just seeking treatment for their ailments; • They're seeking solutions to the challenges these ailments pose 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: • Incorporating storytelling humanises your brand   • Allows potential clients to see themselves in similar situations.    𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗞𝗲𝘆: • Maintain a regular cadence in your marketing efforts • Whether it's posting on social media or updating your website • Staying consistent ensures that your brand remains top-of-mind The art of conversational marketing can set you apart from the competition. Start the conversation, prioritise client needs, and watch your clinic thrive!

🚀 Unleashing the Power of Modern Marketing with AdvertsSquare 🚀 In today's fast-paced world, marketing is all about staying ahead of the curve. At AdvertsSquare, we thrive on this challenge. 🔍 Data-Driven Insights: Data isn't just numbers; it's the story behind our customers. By understanding trends and behaviors, we tailor strategies that hit the mark every time. 🎨 Creative Content: Stand out or blend in? Creative content makes all the difference. From engaging stories to stunning visuals, creativity fuels connection. 🌐 Digital Innovation: The digital landscape is our playground. From Facebook and Instagram to Google, AdvertsSquare explores new ways to captivate and convert. 🤝 Building Communities: It's not just about customers; it's about creating a loyal tribe. Authentic engagement turns one-time buyers into lifelong advocates. Excited about where marketing is headed? What trends do you think will dominate next year? Share your thoughts! 👇