Hands up if you love Bluey 🙋♀️
And so you should. Bluey is one of the most successful Australian pop culture exports, with over 20 billion minutes streamed on Disney+.
But it's rise to success is down to more than just its playful storytelling, vibrant animation, and memorable musical scores. There's actually 3 much deeper points that earn its position as a family favourite around the world:
🤷♂️ It guides fathers on how to connect with their kids: Pop culture often shows extreme ends of fatherhood, but Bluey demonstrates the value of a fairer division of care
💃 It makes mothers feel seen and heard: Australian mums find Bluey’s mum Chili aspirational, so much so that InStyle Australia magazine used a headline to ask mothers, ‘What Would Chili Do?’
👨👩👧👦 It showcases accessibility and representation for the whole family: Around 25% of Australians feel poorly represented onscreen, with 36% attributing their feelings to the lack of ethnic representation and 68% with a disability feeling poorly represented. Bluey has been lauded for introducing children and parents to disabilities including Dougie the deaf Cavapoo who uses Auslan (Australian sign language).
There are so many actionable insights to glean from the show - from creating locally relevant content that resonates, to platforming awareness of people’s struggles and anxieties. Thankfully Canvas8, with the help of Liz Giuffre and Ella Chorazy have broken it down for you in their latest report. Get in touch today if you want to learn more!
Executive Director at TeamDriveSafe
9moCeleste Stanback, LMSW