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A good PR team will help you develop your story and craft your messaging. But before they do that, they need to look internally and externally. Here is why.
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𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲? Unbelievable statistic + believable source Unexpected insight + relatable context Unprecedented change + historical trends 𝗕𝗶𝗴 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗰𝗮𝗻 𝗺𝗲𝗮𝗻 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁—𝗶𝗳 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺. 📈 𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗤&𝗔 shares essential tips on using market research to enhance your PR efforts, creating impactful and newsworthy campaigns that not only resonate with your audience but also deliver measurable results. 🧠 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴: Showcase your data (Key Findings + Clear Narrative) 🛠️ 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲: Big number modelling (Primary Research + Secondary Data) ⏳ 𝗖𝘂𝗿𝗿𝗲𝗻𝘁: Predict trends (Historical Analysis + Predictive Models) 𝗣𝗿𝗼𝗼𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: Coleman Parkes' research in the headline news this week - Reuters, Forbes, CNBC - all interested in the global race to AI adoption. Who's ahead of the curve, who's lagging, and why? 𝗪𝗵𝗮𝘁 𝗳𝘂𝗲𝗹𝗹𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀? Robust data, significant comparisons and niche insights. Unpicking emerging topics that matter to a global audience. 𝗙𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗱𝗮𝘁𝗮-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 read our research tips and techniques to enhance your PR campaigns. 𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝗶𝗰𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗶𝗺𝗽𝗮𝗰𝘁? Get in touch. We offer end-to-end consultation and bespoke research and insights to elevate your comms strategy. #PR #BigData #MarketResearch #TechPR #CommsStrategy #b2b #ThoughtLeadership
We help business leaders make smarter decisions and raise their profile with our expert B2B research and insights services.
This weeks Q&A explores the important role of market research in shaping impactful and newsworthy PR campaigns. How can organisations harness data-driven insights to craft compelling narratives, predict trends, and even measure the impact of a campaign? Join us as we share essential tips on using market research to enhance your PR efforts, ensuring your strategies not only resonate with your audience but also deliver measurable results.
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I want to share three key tips that have helped me in crafting successful PR campaigns. IKE TANDOH, Ph.D.,APR, FCIMC,MCIM. #PublicRelations #PRtips
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Tips for an effective PR PLAN: Be Patient & Consistent: Building a strong reputation and achieving PR success takes time and consistent effort. Don't get discouraged if you don't see results overnight. Embrace Transparency & Authenticity: Consumers value authenticity. Be transparent in your communication and build trust with your audience. Consider Professional Help: A PR agency can provide valuable expertise, resources, and connections to navigate the ever-evolving PR landscape. By following these tips and tailoring them to your specific goals and industry, you can develop an effective PR plan that positions your brand for success. #pr #prstrategy #publicrelations #publicrelationsagency
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🚀 Get a Head Start on Your 2025 PR Strategy! 2025 is just around the corner, and the best time to plan for a standout year is now! Whether you’re launching a new product, building your brand’s presence, or pivoting your strategy, a focused PR plan can set you up for success. With my 60-Minute PR Consultation, you’ll walk away with: ✨ A deep dive into your brand and specific needs ✨ A loose PR plan you can confidently execute with your team ✨ A curated list of key media contacts tailored to your industry This is also the perfect solution if you don’t have the budget for a traditional PR partner but still want expert guidance to set yourself up for success. Let’s make your 2025 unforgettable. Spots are limited, so secure your consultation today: Schedule here - https://lnkd.in/eJFRuRp7 🎯 Ready to position your brand for growth? Let’s make it happen! #PRstrategy #BrandGrowth #MediaRelations #MelindaJacksonPR
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When someone tells me: “We don’t need PR right now”. This is a common response I’ve heard in my 24 years of PR. But when clients say this, they often haven’t considered: • Handling a Reputation Crises • Maintaining Communication • Building Credibility • Improving Searchability through backend links and keywords PR experts excel in these very areas. Acc. to Harvard Business Review: "In an era where reputation can change with a single tweet, PR is a business necessity, not a luxury." So, when businesses skip #PR thinking they don’t need it, I just don’t get it! #PRMarketing #PublicRelations
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PR is about managing perceptions and those perceptions partly start with the stories you both tell and don't tell. That's where strategic PR/Communication becomes pivotal.
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🚨 Is Your PR Strategy Stuck? 🚨 The truth is, traditional PR tactics just don’t cut it anymore. 🙅♀️ In a world where attention spans are shrinking, trust is at an all-time low, and digital is everything, you need a strategy that’s fresh, flexible, and forward-thinking. PR isn’t just about press releases and media pitches anymore—it’s about building real connections, telling authentic stories, and embracing data-driven insights. 📈💡 Swipe through to see what modern PR really looks like and how you can adjust your strategy to reach your goals. 🚀 Ready to stay ahead of the curve? Message us to see how we can elevate your PR game and make sure your message cuts through the noise. 🔥 #PRStrategy #ModernPR #WordsOutPR
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Learn how top-notch PR writing can transform your brand! Our latest article explores the best practices in PR, highlighting the phenomenal success of the 2023 Barbie campaign. Discover tips to elevate your media strategy and boost brand awareness. Check out the full article: https://bit.ly/3Xzy623 #DigitalMedia #Communication #PaceOnline
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PR can really boost a company's success by managing its image and communications. Doing a few cool PR campaigns a year can make a real difference, showing how effective PR can be in improving reputation and engaging with your customers! 🙌 Do you use PR with your trade business?
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