YOMIJOSEPHDPR’s Post

A good PR team will help you develop your story and craft your messaging. But before they do that, they need to look internally and externally. Here is why.

There are endless PR strategies out there. But not enough easy-to-follow, daily PR checklists that actually get results. So, I created one for you to use every day: 1. Identify 3 key media outlets. 2. Draft a short, compelling pitch. 3. Personalize your outreach. 4. Follow up strategically. 5. Track your results and adjust. You don’t need complicated strategies. You need clear, actionable steps. Want help with your PR process? Send me a message.

Last night, I slept pondering the importance of research in the PR industry. Research is a crucial tool for PR professionals to maintain and enhance the relationship between an organization and its stakeholders. It provides a deep understanding of stakeholders' needs, preferences, and concerns, allowing PR professionals to craft targeted and effective communication strategies. By staying informed about public perceptions and industry trends, they can anticipate potential issues, address them proactively, and build trust. Additionally, research helps in measuring the effectiveness of PR campaigns, guiding adjustments for better outcomes. In essence, research ensures that PR efforts are not only relevant but also responsive to the evolving landscape, making it an indispensable part of strategic communication planning. #PR #PublicRelations #Research #StakeholderEngagement #CommunicationStrategy #TrustBuilding #PRInsights

Learn how top-notch PR writing can transform your brand! Our latest article explores the best practices in PR, highlighting the phenomenal success of the 2023 Barbie campaign. Discover tips to elevate your media strategy and boost brand awareness. Check out the full article: https://bit.ly/3Xzy623 #DigitalMedia #Communication #PaceOnline

I want to share three key tips that have helped me in crafting successful PR campaigns. IKE TANDOH, Ph.D.,APR, FCIMC,MCIM. #PublicRelations #PRtips

When someone tells me: “We don’t need PR right now”. This is a common response I’ve heard in my 24 years of PR. But when clients say this, they often haven’t considered: • Handling a Reputation Crises • Maintaining Communication • Building Credibility • Improving Searchability through backend links and keywords PR experts excel in these very areas. Acc. to Harvard Business Review: "In an era where reputation can change with a single tweet, PR is a business necessity, not a luxury." So, when businesses skip #PR thinking they don’t need it, I just don’t get it! #PRMarketing #PublicRelations

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲? Unbelievable statistic + believable source Unexpected insight + relatable context Unprecedented change + historical trends 𝗕𝗶𝗴 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗰𝗮𝗻 𝗺𝗲𝗮𝗻 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁—𝗶𝗳 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺. 📈 𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗤&𝗔 shares essential tips on using market research to enhance your PR efforts, creating impactful and newsworthy campaigns that not only resonate with your audience but also deliver measurable results. 🧠 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴: Showcase your data (Key Findings + Clear Narrative) 🛠️ 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲: Big number modelling (Primary Research + Secondary Data) ⏳ 𝗖𝘂𝗿𝗿𝗲𝗻𝘁: Predict trends (Historical Analysis + Predictive Models) 𝗣𝗿𝗼𝗼𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: Coleman Parkes' research in the headline news this week - Reuters, Forbes, CNBC - all interested in the global race to AI adoption. Who's ahead of the curve, who's lagging, and why? 𝗪𝗵𝗮𝘁 𝗳𝘂𝗲𝗹𝗹𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀? Robust data, significant comparisons and niche insights. Unpicking emerging topics that matter to a global audience. 𝗙𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗱𝗮𝘁𝗮-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 read our research tips and techniques to enhance your PR campaigns. 𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝗶𝗰𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗶𝗺𝗽𝗮𝗰𝘁? Get in touch. We offer end-to-end consultation and bespoke research and insights to elevate your comms strategy. #PR #BigData #MarketResearch #TechPR #CommsStrategy #b2b #ThoughtLeadership

This weeks Q&A explores the important role of market research in shaping impactful and newsworthy PR campaigns. How can organisations harness data-driven insights to craft compelling narratives, predict trends, and even measure the impact of a campaign? Join us as we share essential tips on using market research to enhance your PR efforts, ensuring your strategies not only resonate with your audience but also deliver measurable results.

Tips for an effective PR PLAN: Be Patient & Consistent: Building a strong reputation and achieving PR success takes time and consistent effort. Don't get discouraged if you don't see results overnight. Embrace Transparency & Authenticity: Consumers value authenticity. Be transparent in your communication and build trust with your audience. Consider Professional Help: A PR agency can provide valuable expertise, resources, and connections to navigate the ever-evolving PR landscape. By following these tips and tailoring them to your specific goals and industry, you can develop an effective PR plan that positions your brand for success. #pr #prstrategy #publicrelations #publicrelationsagency

🚨 Is Your PR Strategy Stuck? 🚨 The truth is, traditional PR tactics just don’t cut it anymore. 🙅♀️ In a world where attention spans are shrinking, trust is at an all-time low, and digital is everything, you need a strategy that’s fresh, flexible, and forward-thinking. PR isn’t just about press releases and media pitches anymore—it’s about building real connections, telling authentic stories, and embracing data-driven insights. 📈💡 Swipe through to see what modern PR really looks like and how you can adjust your strategy to reach your goals. 🚀 Ready to stay ahead of the curve? Message us to see how we can elevate your PR game and make sure your message cuts through the noise. 🔥 #PRStrategy #ModernPR #WordsOutPR