Yonder Media’s Post

🎥 The critical role of authenticity in political advertising. Brace yourselves into how Biden and Trump navigate the murky waters of authenticity. - Political ad formats are failing. - Our candidates approach being "real." in different ways - Calling out opponents really doesn't work "Biden has to put the non-typical political advertising hat on and talk to people in a real manner." -- Ellis Verdi 👉 Watch the video now and see why authenticity isn't just a trend—it's a game-changing necessity. #marketing #branding #advertising #politics

Learn how you can counteract the negative influence of advertising in children. Tips & Activities: https://lnkd.in/gnEmdmy #TeachKidsAboutAdvertising #StopAdvertisingToKids #KidsFinancialEducation #NFEC

Exercise your power to directly influence political advertising with AdStorm. Here is an example of an ad we can help you place: https://lnkd.in/gEW7Km58 #vote #adtech #politicalads #adsmatter #politics #campaigns #advertising #grassroots #adstorm

In an election season, where negativity seems to dominate the airwaves, we want to remind you of the power of kindness. We often reflect back on the theme of our Digiday Award-winning short film, "Choose Kind." (In fact, during divided times like these, we rewatch it for a little comfort.) At KR Squared, we believe that marketing should be a force for good. We help our clients connect with their audiences in a meaningful way, and that often starts with a simple act of kindness. Let's choose kind this election season and every day. #companyculture #marketing #marketingagency https://lnkd.in/eGbJ7R8c

STOP THE PRESSES - Origin's attention-grabbing #nativeCTV ad format, Slingshot, is seeing traction across the entire spectrum for #political CTV #advertisers. They understand that this race is going to be close. That every vote MATTERS. That the difference between their political ad being seen and being ignored MATTERS. It can cost as little as a $1.45cpm to run your ads against these ever-changing, attention-grabbing, thought-provoking 15s 'ad toppers' - and you don't need to change anything about your workflow. #whatareyouwaitingfor https://lnkd.in/d7wWdhsP

A great case study showcasing the impact of radio in political advertising! In the competitive 2022 Pennsylvania Senate race between Dr. Mehmet Oz and John Fetterman, the Fetterman campaign successfully bridged a 12% voter gap by shifting 20% of their political spend to AM/FM radio. Discover more about this insightful study here. 📻 #PoliticalAdvertising #RadioPower #MarketingInsights

With 4 weeks left until the election, the current media environment is tumultuous at best. 🗳️ Did you know that GSTV is one of the very few platforms in which you can advertise with no worry of negative association or adjacency? Learn more on The Media Mix: https://lnkd.in/eAZfMxss

I invite anyone who is active in #political #CTV to check out this new article from my counterpart, Al Behmoiras and I. We cover everything from trends we are seeing to buying strategies and more!

Is it no wonder nobody likes legacy media Check out this article from the daily record in Scotland (or should I say advert) You get multiple adverts per sentence. #LegacyMedia #AdOverload #ScottishNews #MediaEthics #AdvertisingIssues #dailyrecord #scotishnews

Australia’s lower house has passed a landmark bill aiming to ban under-16s from accessing social media platforms like TikTok, Instagram, and Snapchat. If approved by the Senate, this could become the first law of its kind globally, with platforms facing fines of up to AUD 50M for non-compliance. Follow the link in the comments to know more #Advertising #Marketing #socialmedia